2. Introduction to the Speakers Brad Kleinman Brad@WorkSmart-eMarketing.com @BradKleinman Aaron Kahlow aaron@OnlineMarketingConnect.com @OMSummit
3. Program Overview Introductions Interesting statistics on Social Networking Developing your Social Media Strategy Implementing your Social Media System Best Practices in Social Networking Question & Answer
8. Interesting Statistics More than 250 million active users More than 2/3rds of users are outside of college The fastest growing demographic is 35+ years old About 70% of Facebook users are outside the US In just one day: More than 100 million users log on at least once More than 20 million users update their statuses More than 4 million users become fans of Pages More than 3.5 billion minutes are spent on Facebook From Facebook.com
21. Frequently Update and Measure Embed pictures and photo gallery Create videos and upload them to Facebook Create and moderate interesting discussions
25. My Top 10 Tips Segment your friends with Facebook lists Create your protocol and establish a publishing schedule Consistent messaging, high frequency, high quality Measure engagement and report success Choose your landing page Create different content for fans versus non-fans Get a vanity URL (over 100 fans) Leverage Facebook Apps – connect to blog, twitter, YouTube, etc. Embed custom FBML and customize your ‘sub-navigation’ Cross promote your page on websites, email, blog, etc
28. Interesting Statistics 21% of Twitter accounts are empty placeholders Half of all Twitter users are not "active” Nearly 94% of all accounts have <100 followers March and April of 2009 were the tipping point A small minority creates most of the activity Tuesday is the most active Twitter day APIs have been the key to Twitter's growth http://www.sysomos.com/insidetwitter/
29. Growing Your Followers Create your strategy and publishing schedule Use the 80-20 rule Retweet (RT) and @reply Use Twitter Local, Mr. Tweet and WeFollow Use a URL Shortener that Measures results
34. Some Interesting LinkedIn Statistics Over 43 million members in over 200 countries A new member joins every second About half of our members are outside U.S. All 500 Fortune 500 companies are represented
35. 8 Quick LinkedIn Tips Be proactive and calendarize Invite your contacts (Gmail, CSV from Outlook) Make and request recommendations Join groups and use the Q&A area Promote your profile Use company search and advanced search Make Status updates Use the Microsoft Outlook add-in