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Kristie VanAuken, Senior Vice President  and Chief Marketing and Communications Officer Using Web 2.0 to  to Fly through Turbulent Skies
This is me! CAKristie
Social Media TeamCAK CAKElizabeth CAKristie   CAKairport (Ryan)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Using Web 2.0 to fly through turbulent Skies
About the Airport ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Passenger growth LGA/TPA  BOS/ CLT/PHL DEN/LAS/RSW ATL- FL MCO  ATL-DL  Record breaker!  275% increase
The Essence of our Brand ,[object Object],This comes first…no brand, no plan, no basis for social media messages and tactics
New Media is Transforming ,[object Object],[object Object]
We Started with a Corporate Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],CAK Fan Page on  Facebook
YouTube and Flickr   Offer Visuals CAK on  YouTube CAK Photostream on   Flickr
Twitter is real-time dialog with customers CAK on  Twitter
Capture Hearts & Mind & Put Competition on Notice Twitter Twitter Brewed Fresh Daily Blog Twitter
The Payoff- New Customer who likes to tell people what he likes
Sync Branding, Advertising and Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Can You Do with Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Kristie VanAuken, Senior Vice President  and Chief Marketing and Communications Officer (the lucky leader) THANK YOU!

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