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A CLO Perspective:
Mobile Learning Trends & Applications
Tamar Elkeles, Ph.D.
Chief Learning Officer, Qualcomm
2
Innovation – execution – partnership
Global leader in developing and delivering innovative digital wireless
communications solutions based on CDMA and other advanced
technologies
Partners with wireless operators, device manufacturers, software
vendors and distribution suppliers to drive adoption of mobility solutions
Qualcomm
Top 500
US Companies
100 Best Managed
Companies
Qcom
3
Technology licensing
Chipsets and system software
Wireless multimedia
Mobile display technology
Our business
Enabling the next evolution of wireless through…
4
Qualcomm employee landscape
Over 28,000 employees
~65% have engineering
backgrounds
139 worldwide locations
Headquartered in San Diego, CA
24% of employees located
internationally
Employee growth
Total employee base grew 90% in past five years
International employee base grew 200% in past
five years
5
84%Couldn’t go a single
day without their
mobile devices in
hand
Source: TIME mobility poll in collaboration with QUALCOMM, Aug. '12
6
65%Opted to take their
wireless mobile
device with them in
the morning instead
of lunch
Source: TIME mobility poll in collaboration with QUALCOMM, Aug. '12
7
44%Would leave their
wallets at home in
favor of their
device
Source: TIME mobility poll in collaboration with QUALCOMM, Aug. '12
8
6.3BMobile connections in
2012
Source: TIME mobility poll in collaboration with QUALCOMM, Aug. '12
The biggest platform in the history of mankind
9
By 2015, over 300 million
Pre-K–12 schoolchildren
across the planet will be
carrying personal learning
devices.
Source: The Worldwide Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis. Ambient Insight, 2011.
10
Today more than half of all children 5–8 years
old use mobile devices at home
Source: www.commonsensemedia.org
10%
39%
52%
Mobile media use among children 0–8 years old
0–1 year olds
2–4 year olds
5–8 year olds
11
We only call it technology when we were born
before it was invented…
12
13
Next generation workforce
 Born between 1994 and 2010
 23 million
 Watch more than 7 hours of mobile video per week
 58% “always” or “sometimes” look at mobile ads
 Sent an average of 3,364 texts per month
 Only talk on the phone 515 minutes per month
 78.7% visit social networks or blogs
 Watched 23 hours 41 minutes of TV per week
 Well-educated and most technologically advanced
Source: Premise Immersive Marketing
14
Key characteristics
Here & now
What I want,
when I want it
Real
Social networks & UGC
Technology
Independent &
tech savvy
Me
Personalize it!
One
Social communities &
inclusion
15
In 2012, 50% of workers brought their own devices to work.
In 2011, 57% of surveyed firms actively discouraged personal
devices in the workplace. In 2012, over 60% of surveyed firms
allowed employees to use personal devices at work.
Fifty percent of workers are using three or more devices for work.
“BYOD” is already here
Sources: IDC Predictions, January 2013; Yankee Group, 2012; Forrester Research, 2012
16
Mobile is redefining how we work and learn!
Always-on
connectivity
All-day battery life Security
Location aware Multimedia
performance
Unprecedented
power and speed
1717
Enterprise mobile learning opportunities
18
Mobile provides a personalized learning platform
Qualified
instruction
Enriched content Peers, experts &
coaches
Collaboration
toolsDays a year
24/7
365
19
Collaborate with internal stakeholders
(security, IT, etc.)
Establish an internal ecosystem for sharing
information on mobile
− Internal employee app store
− Publishing to the mobile web
− Building apps, buying apps, recommending apps
− Support employee generated content
Encourage and assist vendors to move to
mobile
Leverage existing mobile apps and
technologies
Qualcomm’s strategies for enterprise mobile
adoption
20
Building a mobile-
friendly ecosystem
21
Types of content delivered to employees via mobile
devices
67.9%
50.7%
47.1%
30.0%
10.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Reference material Performance
support
Video Full courses Other
Series 1
Source: ASTD, Mobile Learning White Paper, 2012
22
23
Increasing employee
engagement & learning
24
Using mobile to share our unique company
culture…
28,000
Employees
24%
Employee growth last
year
1200
Interns arrived summer 2013
40
Countries
118
Different nationalities
A consistent message with a global reach
25
Improving employee
productivity
26
Enabling access to information
at the moment of need
27
Building an
external ecosystem
28
3rd party vendors
29
1,500 users per month
200 new users per month
6000 movies viewed per month
Lynda.com
30
Short videos & audio
Key topics
− Innovation
− Leading and motivating
− Finance
− Strategy
Harvard Manage Mentor
31
Looking ahead:
the (not so distant) future of mobile
32
Mobile = user centered (me, me, me!)
Discovers
Senses
Learns
Interacts
Knows
Filters
33
Qualcomm is working on the next generation mobile
technologies
Augmented
reality
Peer-to-peer
communication
Context
awareness
Faster
performance,
longer battery life
Connecting the
physical to
the virtual
Collaborating between
devices, without going
online. Sharing files.
Collaborative apps
and games.
Your phone
understands where
you are, and offers
appropriate
content
Redefining computing
www.qualcomm.com/vufor
ia
www.alljoyn.org www.gimbal.com
34
Recommendations
• Launch…then learn
• Design for all mobile platforms and devices
• Find opportunities to use mobile devices as productivity tools in the
workplace
• Put content in employees hands
• Utilize mobile applications to make work easier for employees
To learn more, join an exclusive mobile learning
network: WorkLearnMobile.org

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A CLO Perspective on Mobile Learning Trends & Applications

  • 1. A CLO Perspective: Mobile Learning Trends & Applications Tamar Elkeles, Ph.D. Chief Learning Officer, Qualcomm
  • 2. 2 Innovation – execution – partnership Global leader in developing and delivering innovative digital wireless communications solutions based on CDMA and other advanced technologies Partners with wireless operators, device manufacturers, software vendors and distribution suppliers to drive adoption of mobility solutions Qualcomm Top 500 US Companies 100 Best Managed Companies Qcom
  • 3. 3 Technology licensing Chipsets and system software Wireless multimedia Mobile display technology Our business Enabling the next evolution of wireless through…
  • 4. 4 Qualcomm employee landscape Over 28,000 employees ~65% have engineering backgrounds 139 worldwide locations Headquartered in San Diego, CA 24% of employees located internationally Employee growth Total employee base grew 90% in past five years International employee base grew 200% in past five years
  • 5. 5 84%Couldn’t go a single day without their mobile devices in hand Source: TIME mobility poll in collaboration with QUALCOMM, Aug. '12
  • 6. 6 65%Opted to take their wireless mobile device with them in the morning instead of lunch Source: TIME mobility poll in collaboration with QUALCOMM, Aug. '12
  • 7. 7 44%Would leave their wallets at home in favor of their device Source: TIME mobility poll in collaboration with QUALCOMM, Aug. '12
  • 8. 8 6.3BMobile connections in 2012 Source: TIME mobility poll in collaboration with QUALCOMM, Aug. '12 The biggest platform in the history of mankind
  • 9. 9 By 2015, over 300 million Pre-K–12 schoolchildren across the planet will be carrying personal learning devices. Source: The Worldwide Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis. Ambient Insight, 2011.
  • 10. 10 Today more than half of all children 5–8 years old use mobile devices at home Source: www.commonsensemedia.org 10% 39% 52% Mobile media use among children 0–8 years old 0–1 year olds 2–4 year olds 5–8 year olds
  • 11. 11 We only call it technology when we were born before it was invented…
  • 12. 12
  • 13. 13 Next generation workforce  Born between 1994 and 2010  23 million  Watch more than 7 hours of mobile video per week  58% “always” or “sometimes” look at mobile ads  Sent an average of 3,364 texts per month  Only talk on the phone 515 minutes per month  78.7% visit social networks or blogs  Watched 23 hours 41 minutes of TV per week  Well-educated and most technologically advanced Source: Premise Immersive Marketing
  • 14. 14 Key characteristics Here & now What I want, when I want it Real Social networks & UGC Technology Independent & tech savvy Me Personalize it! One Social communities & inclusion
  • 15. 15 In 2012, 50% of workers brought their own devices to work. In 2011, 57% of surveyed firms actively discouraged personal devices in the workplace. In 2012, over 60% of surveyed firms allowed employees to use personal devices at work. Fifty percent of workers are using three or more devices for work. “BYOD” is already here Sources: IDC Predictions, January 2013; Yankee Group, 2012; Forrester Research, 2012
  • 16. 16 Mobile is redefining how we work and learn! Always-on connectivity All-day battery life Security Location aware Multimedia performance Unprecedented power and speed
  • 18. 18 Mobile provides a personalized learning platform Qualified instruction Enriched content Peers, experts & coaches Collaboration toolsDays a year 24/7 365
  • 19. 19 Collaborate with internal stakeholders (security, IT, etc.) Establish an internal ecosystem for sharing information on mobile − Internal employee app store − Publishing to the mobile web − Building apps, buying apps, recommending apps − Support employee generated content Encourage and assist vendors to move to mobile Leverage existing mobile apps and technologies Qualcomm’s strategies for enterprise mobile adoption
  • 21. 21 Types of content delivered to employees via mobile devices 67.9% 50.7% 47.1% 30.0% 10.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% Reference material Performance support Video Full courses Other Series 1 Source: ASTD, Mobile Learning White Paper, 2012
  • 22. 22
  • 24. 24 Using mobile to share our unique company culture… 28,000 Employees 24% Employee growth last year 1200 Interns arrived summer 2013 40 Countries 118 Different nationalities A consistent message with a global reach
  • 26. 26 Enabling access to information at the moment of need
  • 29. 29 1,500 users per month 200 new users per month 6000 movies viewed per month Lynda.com
  • 30. 30 Short videos & audio Key topics − Innovation − Leading and motivating − Finance − Strategy Harvard Manage Mentor
  • 31. 31 Looking ahead: the (not so distant) future of mobile
  • 32. 32 Mobile = user centered (me, me, me!) Discovers Senses Learns Interacts Knows Filters
  • 33. 33 Qualcomm is working on the next generation mobile technologies Augmented reality Peer-to-peer communication Context awareness Faster performance, longer battery life Connecting the physical to the virtual Collaborating between devices, without going online. Sharing files. Collaborative apps and games. Your phone understands where you are, and offers appropriate content Redefining computing www.qualcomm.com/vufor ia www.alljoyn.org www.gimbal.com
  • 34. 34 Recommendations • Launch…then learn • Design for all mobile platforms and devices • Find opportunities to use mobile devices as productivity tools in the workplace • Put content in employees hands • Utilize mobile applications to make work easier for employees To learn more, join an exclusive mobile learning network: WorkLearnMobile.org

Hinweis der Redaktion

  1. What if we used the world’s most pervasive platform to improve education the same way we’ve used it to improve our day-to-day jobs? there are 6.3 billion mobile connections worldwide today(Wireless Intelligence, Jul. ’12)3G accounts for 1.8B connections, 0.9B of them located in emerging regions (Wireless Intelligence, Jul. ’12)~1 million new 3G connections / day~71% of total 3G connections expected to come from emerging regions in 2016 (Wireless Intelligence, Jul. ’12)
  2. According to Forrester Research, about 50% of workers are using three or more devices for work, but IT doesn’t see it. (Source: Forrester Research, “ Info Workers Using Mobile And Personal Devices For Work Will Transform Personal Tech Markets,” February 22, 2012
  3. Employees can access material in chunks They can access though Wireless Wide-Area Network, or WWAN, which would allow her to share and access data without burdening campus infrastructure. Now imagine students interacting with the assignment through augmented reality, which would allow them to experience the concepts they’re learning in a “new dimension”.This type of learning could be made possible by Qualcomm’s Vuforia platform, which allows developers to build rich, interactive experiences that people can access through their devices.They could compare their work and collaborate with other employeesusing Qualcomm’s Alljoyn.Alljoyn allows data to be shared directly between devices by creating ad-hoc networks for users based on proximity.This peer-to-peer platform lets users connect to each other without going through a server.Later, when the instructor and students are reviewing the assignment, the teacher could project what she has on her own tablet through a wireless display and easily share her information with the class.Employees can also capture information of what’s written on paper using EPOS Wireless Pen Input. With that information she can assess an individual student’s needs, give feedback, and personalize her instruction.And, of course, this entire experience would be secure in order to protect the employee and the employer.
  4. But in order to help develop the mLearning market and better educate students, we not only need devices, we need a range of different tools and services.This includes everything from (trends.pptx):Mobile devicesDigital contentCloud computingPersonal WebSecurityApplication platformsSocial networksGesture-based computingAnalyticsMobile learning will only be attractive to both students and employees if they have a complete and robust ecosystem of tools to pull from.
  5. Mobile computing and communication technology have made significant advances within the workplaceThese trends are a revolution of their own, one that gives us the freedom to work wherever and whenever we want to, to have a world of information at our fingertips, and to instantly reach out to colleagues for support and collaborationThink of how different your work life would be if we took mobile computing and communication technology out of the equation for even one dayMobile is more and more prevalent worldwide and the processing power of devices continues to increaseDevice costs continue to decrease which opens exciting opportunities for affordable, high-powered devices for learningWith the right resources and content, including all the categories we mentioned before (See below), mobile will emerge as the education platform — available to students and educators 24 hours a day, 365 days a year. Qualified InstructorsEnriched Educational ContentTutors and MentorsCollaboration Tools
  6. Collaborate with internal stakeholders (security, IT, etc.)Establish an internal ecosystem for sharing information on mobileInternal app storePublishing to the mobile webBuilding apps, buying apps, recommending appsSupport employee generated contentEncourage and assist vendors to move to mobileLeverage existing mobile apps and technologies Share success stories and lessons learned
  7. Set up internal ecosystem for sharing information on mobileInternal app storePublish to (private) mobile webBuild apps, buy apps, recommend appsHelp vendors move to mobile
  8. Appstore – iPad and Android phone view
  9. Appstore – iPad and Android phone view
  10. Additional content includes: Communication, Self Development, Developing Others, Dealing with Change, Workplace Issues
  11. Our vision that mobile devices, sensors, and apps come together to create a world where your device knows you. What does this mean for education?It knows how you learn and knows what educational content to push to you based on your strengths and weaknessesIt knows where you learn sensing relevant information and filtering out the restCollaboration with software developers, these types of learning experiences can be available today.