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Friending
Over 50
5	
  truths	
  about	
  marke.ng	
  	
  
to	
  baby	
  boomers	
  with	
  
social	
  media	
  

D e b b i e 	
   W e i l 	
  



                  Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
Why should businesses
 care about social
      media?
 	
  	
  	
  Your	
  brand	
  is	
  what	
  people	
  
                                                                          say	
  about	
  you	
  when	
  you’re      	
  
                                                                                             out	
  of	
  the	
  room.
                                                                                                                     	
  
                                                                    	
  	
  -­‐	
  Jeff	
  Bezos,	
  Amazon.com        	
  




Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
Great Truth
 Baby boomers
love social media.




           Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
“Older people don’t
use the Internet
much differently
except they use
longer sentences
and spell things
properly.”
Great Truth
	
  
	
  
	
  




        Baby boomers
          and Aussies
       love social media.




                  Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
Courtesy	
  Brio	
  Group	
  h?p://www.slideshare.net/briogroup/social-­‐media-­‐for-­‐business-­‐7974830               	
  
Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
Courtesy	
  Brio	
  Group	
  h?p://www.slideshare.net/briogroup/social-­‐media-­‐for-­‐business-­‐7974830               	
  
-  More than 25% of Australian
   businesses are on Facebook
-  17 percent are on Twitter
-  10 percent are on YouTube

Source: May 2011 study by Nielsen and
Community Engine
“They (baby boomers) are
   the ideal consumer. They
   have money, they consume
   loads of media and they
   remain optimistic.”
                       New	
  York	
  Times,	
  May	
  14,	
  2011	
  
                                                                                        BEST CUSTOMER
                	
  “In	
  Shi(,	
  Ads	
  Try	
  to	
  En3ce	
  Over-­‐55	
  Set”
                                                                                 	
  

U.S. baby 
boomers will
   spend 
 $2 trillion
  annually    	
  

                       BABY BOOMER

                                                                                        Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
50 is the new 50


             Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
Great Truth
    It’s not about
“financial services.”




              Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
The Hartford Financial Services
Listening to customers and inspiring




                                                Corporate
                                              sponsor U.S.
                                               Paralympics   	

                                       	
  
Wells Fargo
      Pioneer in use of social media




                                                                Wells Fargo   	

                                                                has 8 blogs	
  


Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
Wells Fargo
      Blog strategy is to listen to customers




       “Merger with  	

                                        “Guided by 
        Wachovia”                                              History”
            blog	
                                                  blog
                                                                       	


Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
Great Truth
    You gotta
surprise and delight.




             Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
mobile apps
          email                       LinkedIn
MySpace
                                     Twitter
                 YOUR
YouTube        CUSTOMER


      Flickr              Facebook


                   Tweetdeck
          blogs
Living Social
Deals you can’t resist




                         Pay $1.00 
                          and get 
                         $100 cash 
                           back 	
  
5 Truths About Marketing to Baby Boomers With Social Media
Great Truth
Every one of you is a
      storyteller.




              Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
Space Shuttle
Endeavor blasts
through the clouds.
Photo snapped with
an iPhone.




                      	
  Photo	
  by	
  Delta	
  Airlines	
  passenger	
  Stefanie	
  Gordon.
                                                                                             	
  
5 Truths About Marketing to Baby Boomers With Social Media
 	
  	
  	
  	
  	
  Make	
  meaning…	
  
                                                                make	
  the	
  world	
  a	
  beHer	
  place.	
  
                                                                	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  -­‐	
  Guy	
  Kawasaki	
  




Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
Great Truth
Sweet spot is where
 you make meaning.




            Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
sweet spot
Social	
  media	
  	
  
                                                                	
  	
  	
  	
  	
  is	
  changing	
  the	
  world.	
  
                                                                	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  -­‐	
  Debbie	
  Weil	
  




Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
SPEAKER


Named	
  one	
  of	
  the	
  Most	
  Influen[al	
  Women	
  
in	
  Technology	
  in	
  2010,	
  Debbie	
  Weil	
  is	
  an	
  
author,	
  speaker,	
  and	
  corporate	
  social	
  
media	
  consultant	
  based	
  in	
  Washington	
  DC.	
  	
  
	
  
EMAIL:	
  debbie.weil@gmail.com	
  
MOBILE:	
  202.255.1467	
  
WEBSITE:	
  www.debbieweil.com	
  
TWITTER:	
  @debbieweil




                               Debbie	
  Weil	
  -­‐	
  Friending	
  Over	
  50	
  ©2011	
  
RESOURCES
Blogs 	

 	

For case studies on how to use social media:
Mashable www.mashable.com	

Problogger www.problogger.net	

CopyBlogger www.copyblogger.com
Seth Godin http://sethgodin.typepad.com 	

 	

Books	

 	

New Rules of Marketing and PR 
by David Meerman Scott (2nd ed.)	

Measure What Matters by Katie Delahaye Paine	

Poke the Box by Seth Godin	

The Corporate Blogging Book updated edition
by Debbie Weil (Amazon Kindle)

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5 Truths About Marketing to Baby Boomers With Social Media

  • 1. Friending Over 50 5  truths  about  marke.ng     to  baby  boomers  with   social  media   D e b b i e   W e i l   Debbie  Weil  -­‐  Friending  Over  50  ©2011  
  • 2. Why should businesses care about social media?
  • 3.        Your  brand  is  what  people   say  about  you  when  you’re   out  of  the  room.      -­‐  Jeff  Bezos,  Amazon.com   Debbie  Weil  -­‐  Friending  Over  50  ©2011  
  • 4. Great Truth Baby boomers love social media. Debbie  Weil  -­‐  Friending  Over  50  ©2011  
  • 5. “Older people don’t use the Internet much differently except they use longer sentences and spell things properly.”
  • 6. Great Truth       Baby boomers and Aussies love social media. Debbie  Weil  -­‐  Friending  Over  50  ©2011  
  • 7. Debbie  Weil  -­‐  Friending  Over  50  ©2011   Courtesy  Brio  Group  h?p://www.slideshare.net/briogroup/social-­‐media-­‐for-­‐business-­‐7974830  
  • 8. Debbie  Weil  -­‐  Friending  Over  50  ©2011   Courtesy  Brio  Group  h?p://www.slideshare.net/briogroup/social-­‐media-­‐for-­‐business-­‐7974830  
  • 9. -  More than 25% of Australian businesses are on Facebook -  17 percent are on Twitter -  10 percent are on YouTube Source: May 2011 study by Nielsen and Community Engine
  • 10. “They (baby boomers) are the ideal consumer. They have money, they consume loads of media and they remain optimistic.” New  York  Times,  May  14,  2011   BEST CUSTOMER  “In  Shi(,  Ads  Try  to  En3ce  Over-­‐55  Set”   U.S. baby boomers will spend $2 trillion annually   BABY BOOMER Debbie  Weil  -­‐  Friending  Over  50  ©2011  
  • 11. 50 is the new 50 Debbie  Weil  -­‐  Friending  Over  50  ©2011  
  • 12. Great Truth It’s not about “financial services.” Debbie  Weil  -­‐  Friending  Over  50  ©2011  
  • 13. The Hartford Financial Services Listening to customers and inspiring Corporate sponsor U.S. Paralympics  
  • 14. Wells Fargo Pioneer in use of social media Wells Fargo has 8 blogs   Debbie  Weil  -­‐  Friending  Over  50  ©2011  
  • 15. Wells Fargo Blog strategy is to listen to customers “Merger with “Guided by Wachovia” History” blog   blog Debbie  Weil  -­‐  Friending  Over  50  ©2011  
  • 16. Great Truth You gotta surprise and delight. Debbie  Weil  -­‐  Friending  Over  50  ©2011  
  • 17. mobile apps email LinkedIn MySpace Twitter YOUR YouTube CUSTOMER Flickr Facebook Tweetdeck blogs
  • 18. Living Social Deals you can’t resist Pay $1.00 and get $100 cash back  
  • 20. Great Truth Every one of you is a storyteller. Debbie  Weil  -­‐  Friending  Over  50  ©2011  
  • 21. Space Shuttle Endeavor blasts through the clouds. Photo snapped with an iPhone.  Photo  by  Delta  Airlines  passenger  Stefanie  Gordon.  
  • 23.            Make  meaning…   make  the  world  a  beHer  place.                                        -­‐  Guy  Kawasaki   Debbie  Weil  -­‐  Friending  Over  50  ©2011  
  • 24. Great Truth Sweet spot is where you make meaning. Debbie  Weil  -­‐  Friending  Over  50  ©2011  
  • 26. Social  media              is  changing  the  world.                                      -­‐  Debbie  Weil   Debbie  Weil  -­‐  Friending  Over  50  ©2011  
  • 27. SPEAKER Named  one  of  the  Most  Influen[al  Women   in  Technology  in  2010,  Debbie  Weil  is  an   author,  speaker,  and  corporate  social   media  consultant  based  in  Washington  DC.       EMAIL:  debbie.weil@gmail.com   MOBILE:  202.255.1467   WEBSITE:  www.debbieweil.com   TWITTER:  @debbieweil Debbie  Weil  -­‐  Friending  Over  50  ©2011  
  • 28. RESOURCES Blogs   For case studies on how to use social media: Mashable www.mashable.com Problogger www.problogger.net CopyBlogger www.copyblogger.com Seth Godin http://sethgodin.typepad.com   Books   New Rules of Marketing and PR by David Meerman Scott (2nd ed.) Measure What Matters by Katie Delahaye Paine Poke the Box by Seth Godin The Corporate Blogging Book updated edition by Debbie Weil (Amazon Kindle)