11. The Free-to-Play Business Model
Give your service away for free,
acquire a lot of customers very
efficiently, then offer premium
priced value added services.
Fred Wilson, shortened
Fred Wilson, shortened
12.
13.
14.
15.
16. “Hit Filter” development process:
Only work on potential hits
Prototypes
Production
Soft launch
Launch
40
10
7
3
2 Hits