1. +
Social Games from Berlin...
...where Internationality meets Agility

2. I. About Wooga
II. Case Study Monster World
III. PS. We‘re hiring!

3. Wooga – world of gaming
Key stats
founded 2009 in Berlin by Jens (CEO) & Philipp (CTO)
6 games on Facebook; 46 million active users / month
2 games on mobile platforms
70%
of
users
are
female
(age
20-­‐60)
3rd biggest social game developer worldwide
2 new hires / week

4. what do we do?

5. games!

6. 6

7. 7

8. games for everyone!

9. core human desire

10. 10

11. 11

12. 12

13. ...why casual games?

14. 1. No entry barriers
No installation
necessary
&
Free to play

15. 2. Quick – „I only have a 10 min break“
3 min to understand the game
Appointment Gaming
3 min
4 hours
Short core game loop
23 hours
70 hours

16. 3. Place – Continue playing anywhere, anytime

17. Social games are disrupting the
traditional games industry Social
games
Modern
consoles
(Playsta?on,
XBOX)
Home
computers
(C64
/
Amiga)
Early
consoles
(Atari)
1970
1980
1990
2000
2010
2020
Old
world
New
world
Audience
Core
/
Heavy
Everyone
Development
Product
Service
Promo?on
Mass
adver?sing
Viral
Business
Model
One
?me
fee
Freemium

18. ...but how do we do
successful games for
everyone?

19. =
+
Wooga combines metrics with emotions

20. #1
§ Launched July 2009
§ Biggest brain training
game on Facebook

21. May 2009: Brain Buddies

22. August 2009

23. #2
§ Launched February 2010
§ Top 20 Facebook game
§ Pop colourful bubbles and explore
the secrets of a mysterious island
§ European Games Award 2010:
Best European Social Game

24. #3
§ Launched May 2010
§ Top 20 Facebook game
§ Grow crazy plants and build your
own unique Monster Garden.

25. #4
§ Launched: December 2010
§ Cure cute pets of funny diseases
while building your own pet hospital.

26. #5
§ Launched: March 15, 2011
§ Click as many gems as possible in 60s
§ Already a top 20 Facebook game
§ Fastest growing Facebook app today
§ European Games Award 2011:
Best European Social Game

27. #6
§ Launched: August 15, 2011
§ Beautiful story and art
§ Build your medieval city and explore
adventures with your friends
§ In Top 20 of fastest growing
Facebook games today

28. I. About Wooga
II. Case Study Monster World
III. PS. We‘re hiring!

29. Prototyping

30. Human gardener or ...

31. ... Monsters ?

32. ...and how do monsters
make money?

33. 0.3%
Customize
avatar
2.3%
Decora:on
Items
2.8%
Expansions
6.3%
Instant
Build
9.6%
Materials
10.5%
Coins

34. Decorative virtual items

35. Decorative virtual items

36. Magic Wands
~ 35 %!

37. Crafting with woogoo
~ 30 %!

38. ...what about user feedback?

39. ... A/B tests & iterations!

40. design prototype
usability
test
awful awesome! production

41. Iteration: 0ptimize the tutorial
Step
New
users
(last
24h)
38.863
01
-­‐
Flash
begin
(0%)
93,0%
02
-­‐
Flash
complete
(100%)
86,5%
03
-­‐
Tutorial
–
first
harvest
completed
82,7%
04
-­‐
Tutorial
–
first
plan?ng
completed
82,5%
Example:
1.3%
drop
is
deemed
05
-­‐
Tutorial
–
Mr
T’s
magic
applied
81,1%
unacceptable
and
06
-­‐
Tutorial
–
second
harvest
compl.
79,8%
game
is
op?mized
07
-­‐
Level
2
reached
79,6%
accordingly
08
-­‐
Tutorial
completed
(plowing)
79,4%
09
-­‐
Level
3
reached
78,8%
10
-­‐
Level
4
reached
77,5%
11
–
Level
5
(or
higher)
reached
77,2%

42. A/B test: pricing magic wands
old!
new!
+ 24 %!

43. A/B test: different invite slots
111%
100%
104%

44. A/B test: add wands button
+ 23 %!

45. Iteration: balancing
5min
3min

46. A/B
test:
growth
?me
of
lemonade
bushes
min
=>
3
min
5
7
day
ret
3
day
ret
1
day
ret
Reached
lvl
4
3
min
Reached
lvl
3
5
min
0%
10%
20%
30%
40%
50%
60%

47. ... and yes, it works!

48. 20.000.000
Rank #4
18.000.000
16.000.000
Rank #6 Diamond
Dash
launch
14.000.000
Rank #7
12.000.000
Happy Hospital launch
Rank #15
MAU
10.000.000
Monster World ramp-up
8.000.000
Facebook reduces virality
6.000.000
4.000.000
2.000.000
Bubble Island launch
Brain Buddies launch
0

50. We connect with our users through
emotional games and engaging
characters!

51. I. About Wooga
II. Case Study Monster World
III. PS. We‘re hiring!

52. Don’t think about
working at other
companies!

53. Our office in Berlin

55. We are the world of gaming
§ more than 160 colleagues
§ from 28 nations and
§ our games played in more than 200 countries
§ Wooga wants to bring games to even more countries to reach
people all over the world. colleagues from 28 nations
> 2.5% of Facebook gamers playing wooga games
> 0.5% of Facebook gamers playing wooga games

56. Small teams, huge impact
§ flexible project management
§ small teams of 10 - 15 people
§ interdisciplinary working environment (engineers, pm & game artists)
Diamond
Dash
DAU
1.200.000
1.000.000
800.000
600.000
400.000
200.000
0

57. Casual games, casual workplace
§ value personality & performance over rules, team fitting
§ no suits, open office space & flat hierarchies
§ awesome kitchen (cereals, sweets, softdrinks, milk, fresh fruits)
here casual Friday
happens every day!

58. Tap into your full potential
how do we learn teambuilding
from each other? budgets for every
team to get the
§ brownbag lunches! people stronger
connected to each
§ daily standups other!
personal development:
§ budget of € 1.500 per employee / year
§ 2 paid days off for personal education

59. Woogas like cool party locations

60. Come and join our awesome team!
Check out our open job positions: www.wooga.com/jobs/

61. check out: wooga.com/jobs
anne@wooga.com