8. Blogs by the Numbers
126 million (BlogPulse)
72% of self-employed bloggers
blog to attract business
Self-expression is the biggest
motivator for blogging at 71%
63% surveyed said blogging
increased engagement
10. Facebook by the Numbers
More than 800 million active users
Active user is connected to 80
community pages, groups, events
People spend 700 billion
minutes a month on Facebook
Average user has 130 friends
Average user creates 90 pieces of content
monthly
12. Twitter by the Numbers
200 million Tweets daily
1 million registered Twitter apps
460,000 new accounts/day
182 percent increase in number of
mobile users in the past year
14. LinkedIn by the Numbers
More than 131 million members
More than 1 million groups
A new member joins every
second
Users look for expert advice
Useful for creating and collaborating
16. YouTube by the Numbers
People watch 2 billion videos daily
Hundreds of thousands of
videos uploaded each day
35 hours of video uploaded
every minute
Average user age range is 18-55
Second-largest search engine
18. Foursquare by the Numbers
More than 10 million users globally
More than 3 million daily check-ins
More than 500,000 businesses
using the Merchant Platform
It is a mobile application
Gowalla, Facebook Places are competitors
19. Google+ by the Numbers
Close to 40 million users
Reached 10 million users in 16 days
Now pages are available
Google is the king of search
People engage with Google in different
ways
40. Social Media ROI for You
Define clear goals (mentions, sales leads, engagement,
followers, fans)
Social media product suites
Make the data usable
Metric tools
Sentiment analysis
42. Social Media Challenges
Cell phone Paparazzi
YouTube filmmakers
Blogger reviews
Digital information is forever
Web publishing is instant
43. Social Media Solutions
Claim your social space
Occupy that space
Designate roles
Create a policy
Enforce that policy
Nurture that space
44. Managing / Posting
Posts align with the company’s
current communications platform(s)
Communication via social media
should be consistent
All posts should follow social media policy
Follow channel-specific guidelines for
posting
46. Getting Started
Get comfortable with the platforms
Experiment with the tools
Develop a social media policy
Establish a social media team
Set roles & goals
Execute and maintain your strategy
55. Why Google+ is Different
Edit your updates
Circles are user-friendly
Hangouts
It’s a clean slate
56. Problems with Google+
Not a habit
“Another” social network?
Previous social media fails
Business pages are NOT good
57. Why Google+ Matters
+1 beats “like” in search
Businesses will HAVE to be here
Strong bond between search and social
Direct tie to Google Analytics
A reason to use Google Chrome
Easy mobile sharing