How to market Plone the Web2.0 way

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In this session I will describe possibilities for everybody to make Plone more known. This includes how to leverage the power of social media such as blogging, videoblogging and podcasting but also spreading the word about Plone by attending unconferences like Barcamps or being active in Second Life. This talk is targeted to everybody who want to make Plone more popular.

Business Technologie

mrtopf.de
http://comlounge.net

Marketing for Plone
the Web2.0 way
Christian Scholz, COM.lounge
http://comlounge.net
Plone & Second Life Consulting

http://mrtopf.de/connect

http://mrtopf.de/connect

markets
CONTENTS

reaching out
conversation
http://comlounge.net

http://mrtopf.de/connect

markets
a brief history of

http://comlounge.net

http://mrtopf.de/connect

back in the days....

http://comlounge.net

http://mrtopf.de/connect

„Markets are
conversations“
http://cluetrain.com

http://comlounge.net

http://mrtopf.de/connect

reaching out
concepts for

http://comlounge.net

http://mrtopf.de/connect

I <3 Plone
http://comlounge.net

http://mrtopf.de/connect

GG
G G
GGG
G
GG
G
GG
G
G
community in a closed loop
http://comlounge.net

http://mrtopf.de/connect

JS
Python

we need to Open
Source
reach out
http://comlounge.net

http://mrtopf.de/connect

GROW
YOUR
COMMUNITY
http://comlounge.net

http://mrtopf.de/connect

CREATEquality content
GROW create high

YOUR
COMMUNITY
http://comlounge.net

http://mrtopf.de/connect

CREATEquality content
GROW create high

MIX
YOUR mix your topics!

COMMUNITY
http://comlounge.net

http://mrtopf.de/connect

CREATEquality content
GROW create high

MIX
YOUR mix your topics!

SPREAD advertise yourself

COMMUNITY
http://comlounge.net

http://mrtopf.de/connect

CREATEquality content
GROW create high

MIX
YOUR mix your topics!

SPREAD advertise yourself

COMMUNITY
CONNECT
address different audiences
http://comlounge.net

http://mrtopf.de/connect

avoid pitfalls

http://comlounge.net

http://mrtopf.de/connect

http://comlounge.net

http://mrtopf.de/connect

conversation
tools for

http://comlounge.net

http://mrtopf.de/connect

BLOGS
comments trackbacks technorati.com RSS

http://comlounge.net

http://mrtopf.de/connect

http://www.openplans.org/projects/ploneweb20

http://comlounge.net

http://mrtopf.de/connect

Podcast
http://comlounge.net

http://mrtopf.de/connect

Podcast
convert your blog to a podcast:
http://feedburner.com

http://comlounge.net

http://mrtopf.de/connect

VideoBlog
Tutorials: http://freevlog.org
Hosting: http://youtube.com or http://blip.tv

http://comlounge.net

http://mrtopf.de/connect

SOCIAL
NET
WORKS
http://comlounge.net

http://mrtopf.de/connect

SOCIAL
twitter.com
jaiku.com
pownce.com

NET
facebook.com
del.icio.us
secondlife.com

WORKS
xing.com
linkedin.com
last.fm
myspace.com
ﬂickr.com
youtube.com
http://comlounge.net

http://mrtopf.de/connect

twitter.com
twittervision.com http://comlounge.net

http://mrtopf.de/connect

http://twitter.com/plone

http://comlounge.net

http://mrtopf.de/connect

facebook.com

http://comlounge.net

http://mrtopf.de/connect

Second Life

http://comlounge.net

http://mrtopf.de/connect

ofﬂine Unconferences / Conferences
Barcamp (http://barcamp.org)
Web Monday

http://comlounge.net

http://mrtopf.de/connect

conclusion

http://comlounge.net

http://mrtopf.de/connect

conclusion
Everybody counts!

http://comlounge.net

http://mrtopf.de/connect

conclusion
Everybody counts!
Everybody can help!

http://comlounge.net

http://mrtopf.de/connect

conclusion
Everybody counts!
Everybody can help!
Grow your own community

http://comlounge.net

http://mrtopf.de/connect

conclusion
Everybody counts!
Everybody can help!
Grow your own community

Create Conversations!
http://comlounge.net

http://mrtopf.de/connect

questions
time for

http://www.openplans.org/projects/ploneweb20

http://comlounge.net

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How to market Plone the Web2.0 way

1. mrtopf.de http://comlounge.net Marketing for Plone the Web2.0 way Christian Scholz, COM.lounge http://comlounge.net Plone & Second Life Consulting http://mrtopf.de/connect

2. http://mrtopf.de/connect markets CONTENTS reaching out conversation http://comlounge.net

3. http://mrtopf.de/connect markets a brief history of http://comlounge.net

4. http://mrtopf.de/connect back in the days.... http://comlounge.net

5. http://mrtopf.de/connect BRAND G G G GG G G GG G G G GG GG mass distribution marketing model http://comlounge.net

6. http://mrtopf.de/connect BRAND G G G GG G G GG G G G GG GG mass distribution marketing model http://comlounge.net

7. http://mrtopf.de/connect G G G G G BRAND G G new marketing model http://comlounge.net

8. http://mrtopf.de/connect G G G G GG G G G G GG G G BRAND G G new marketing model http://comlounge.net

9. http://mrtopf.de/connect G G G G GG G G G G GG G G BRAND G G new marketing model http://comlounge.net

10. http://mrtopf.de/connect „Markets are conversations“ http://cluetrain.com http://comlounge.net

11. http://mrtopf.de/connect reaching out concepts for http://comlounge.net

12. http://mrtopf.de/connect I <3 Plone http://comlounge.net

13. http://mrtopf.de/connect GG G G GGG G GG G GG G G community in a closed loop http://comlounge.net

14. http://mrtopf.de/connect GG G G GGG G GG G GG G G community in a closed loop http://comlounge.net

15. http://mrtopf.de/connect JS Python we need to Open Source reach out http://comlounge.net

16. http://mrtopf.de/connect GROW YOUR COMMUNITY http://comlounge.net

17. http://mrtopf.de/connect GROW YOUR COMMUNITY http://comlounge.net

18. http://mrtopf.de/connect CREATEquality content GROW create high YOUR COMMUNITY http://comlounge.net

19. http://mrtopf.de/connect CREATEquality content GROW create high MIX YOUR mix your topics! COMMUNITY http://comlounge.net

20. http://mrtopf.de/connect CREATEquality content GROW create high MIX YOUR mix your topics! SPREAD advertise yourself COMMUNITY http://comlounge.net

21. http://mrtopf.de/connect CREATEquality content GROW create high MIX YOUR mix your topics! SPREAD advertise yourself COMMUNITY CONNECT address different audiences http://comlounge.net

22. http://mrtopf.de/connect avoid pitfalls http://comlounge.net

23. http://mrtopf.de/connect avoid pitfalls http://comlounge.net

24. http://mrtopf.de/connect http://comlounge.net

25. http://mrtopf.de/connect conversation tools for http://comlounge.net

26. http://mrtopf.de/connect BLOGS comments trackbacks technorati.com RSS http://comlounge.net

27. http://mrtopf.de/connect http://www.openplans.org/projects/ploneweb20 http://comlounge.net

28. http://mrtopf.de/connect Podcast http://comlounge.net

29. http://mrtopf.de/connect Podcast convert your blog to a podcast: http://feedburner.com http://comlounge.net

30. http://mrtopf.de/connect VideoBlog Tutorials: http://freevlog.org Hosting: http://youtube.com or http://blip.tv http://comlounge.net

31. http://mrtopf.de/connect SOCIAL NET WORKS http://comlounge.net

32. http://mrtopf.de/connect SOCIAL NET WORKS http://comlounge.net

33. http://mrtopf.de/connect SOCIAL twitter.com jaiku.com pownce.com NET facebook.com del.icio.us secondlife.com WORKS xing.com linkedin.com last.fm myspace.com ﬂickr.com youtube.com http://comlounge.net

34. http://mrtopf.de/connect twitter.com twittervision.com http://comlounge.net

35. http://mrtopf.de/connect twitter.com twittervision.com http://comlounge.net

36. http://mrtopf.de/connect twitter.com twittervision.com http://comlounge.net

37. http://mrtopf.de/connect http://twitter.com/plone http://comlounge.net

38. http://mrtopf.de/connect facebook.com http://comlounge.net

39. http://mrtopf.de/connect Second Life http://comlounge.net

40. http://mrtopf.de/connect Second Life http://comlounge.net

41. http://mrtopf.de/connect ofﬂine Unconferences / Conferences Barcamp (http://barcamp.org) Web Monday http://comlounge.net

42. http://mrtopf.de/connect http://comlounge.net

43. http://mrtopf.de/connect conclusion http://comlounge.net

44. http://mrtopf.de/connect conclusion Everybody counts! http://comlounge.net

45. http://mrtopf.de/connect conclusion Everybody counts! Everybody can help! http://comlounge.net

46. http://mrtopf.de/connect conclusion Everybody counts! Everybody can help! Grow your own community http://comlounge.net

47. http://mrtopf.de/connect conclusion Everybody counts! Everybody can help! Grow your own community Create Conversations! http://comlounge.net

48. http://mrtopf.de/connect questions time for http://www.openplans.org/projects/ploneweb20 http://comlounge.net

How to market Plone the Web2.0 way

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