1. National Organic Agriculture Seminar
2012
Paper 10
Marketing & Branding Organic Product
How Can The Market help?

2. Speaker
Co Owner / Founder
Ecogreen Organic Shop & Restaurant

3. Reframe
Yes, the market can help?
BUT
1st
How can we get the market to help?

4. Market Support
Awareness
Compelling
Serving
Like
Own

5. STEP 1
[Start with The Content ]
which is
ME & MY PROPOSITION
True
Unique
Innovative
Paradigm Shift

6. Step 2
Use the Channels
[1 ]
Face to Face
[2]
Social Media

7. Social Media

8. Step 3
Sustain
The
Conversation

9. Branding, the journey
Know
V
Like
V
Trust
V
Share

10. New Age
New paradigm/ Counter intuitive
Give vs Get
Transparent vs Opaque
Collaborate vs Compete
Inclusive vs Exclusive
Diverse vs uniform

11. GIVE
Help Market
v
v
GET
Market Help

12. Further references
• www.ted.com
• www.youtube.com/watch?v=4NyXzir2yKg&feature=related
• www.youtube.com/watch?=ukA2zKGQik&feature=related
• http://askdianakerekes.com/personal-branding-2/
• http://www.youtube.com/watch?v=0eUeL3n7fDs
• http://www.facebook.com/#!/DQFarm
• http://www.facebook.com/#!/EcogreenOrganic
• www.slideshare.net/wongkaiyuen/edit_my_uploads