Slides for a session at LAST Conference, 27 July 2012. Melbourne, Australia. Practical ways that you can incorporate UX techniques into your development and design to increase shared understanding, and gain ideas from all members of a team. We looked at a Melbourne cinema’s website and used techniques to improve its usefulness for its users. We looked at a Melbourne cinema’s website and trying to improve its usefulness for its users.

1. LAST Conference Melbourne . 27 July 2012.
Problem solving with agile UX
Ed Wong @littlehelper Pete Grierson @UsabilityNinja

2. Today
Introducing ‘the problem’
UX practices – a run down
Exercise
Wrap up and Questions

3. What’s the problem?
For the team?
For the ‘user’?
Diagram: Peter Morville,
semanticstudios.com
http://semanticstudios.com/publications/semantics/000029.php

4. What’s the problem?
For the team?
For the ‘user’?
Diagram: Peter Morville,
semanticstudios.com
http://semanticstudios.com/publications/semantics/000029.php

5. From MVP to MBU
MVP

6. From MVP to MBU
MVP

7. AGILE PROCESS

8. AGILE and UX
Continuous research track User evaluation(s)
Kick off/inception
Estimation
Visual design direction
UI framework
‘Cycle 0’
Prototype
Visual design assets

9. Tools at inception
SWOT analysis
Context mapping
Users
Modelling
6-up, 1-up
‘Body storming’ Credits: www.readability.com/articles/z9ct8yjb
www.gogamestorm.com
Dot voting
Credit: www.ugleah.com/ux-team-of-one/
Brandon Shauer – Adaptive Path

10. Discovery tool - personas
A user experience design process starts
before a ‘design’ is created
Personas aggregate segments of data and
user research, into people
Personas typically contain:
Name
Background
Job
Motivations
Goals
They provide a common reference point
for designers and other project team

11. Guerilla Personas

12. Prototype, sketching and visual
Prototype
design
Low fidelity – cheap and testable
High fidelity- detailed and still testable
Establish a visual design asset set
Cards contain testable criteria

13. Rapid user evaluations
Recruit participants
to profile(s)
Project team
observes & logs
issues
Results Retro
Fixes/new cards
Silverback Gorilla/Guerilla

14. Meet our personas
Motivations Ideal experience
 Enjoy the art of cinema  Discover movies in genres he likes
 Discover new films  Invite friends to see films
 Break from real life  Share his impression of what he has seen with friends
Computer exposure
 Uses a computer at work all the time. Spreadsheets, code, data bases, e-mail, internet, agile tools
 Always on home internet – bills, shopping, Facebook, online gaming, media watching and downloading
 Uses a laptop or tablet everywhere

15. Meet our personas
Motivations Ideal experience
 Enjoy a night out at a good film  Know when movies he likes are on
 Does not want to miss out on latest 3D blockbusters  Get tickets wherever he is
 Wants to relax doing something he loves  Not have to learn complicated steps to get to his film
Computer exposure
 Uses a computer at the nursery for basic book keeping, paying bills,
managing his spreadsheet of customers
 Time poor at home - bills, Facebook, news, sports scores
 Uses a laptop on the sofa when the child is in bed

17. 15

18. Exercise 1
Get into groups of 5-6 people
Find a scribe
Choose a persona and their matching scenario
Look at the cinema site pages
Log potentials issues and goals on a sparate sheet of butchers paper
that your chosen persona could have with the movie experience

19. Exercise 2
Examine your scenario
Generate some user stories
If you are stuck choose one step of the scenario you would like to try
findina a solution for
Exercise 3
Select a user story
Individually sketch up to 6 different ways that interaction could play
out
Be mindful of the issues and goals you established earlier
Feel free to choose web tablet mobile device but do all 6 in that mode

20. Exercise 4
Take one of the versions you like the most
Draw it in more detail on the 1 panel page
Put your 6-up and 1-up on the wall
In your groups
Explain the section of the story you chose to your group
Give your group an explanation of your page concept
Time permitting group give constructive critique

21. Thank you
Photo credit: Peter Grierson Photo credit: Peter Grierson Photo credit: Peter Grierson
Text credit: Jared Spool uie.com Text credit: Jared Spool uie.com Text credit: Jared Spool uie.com
Twitter Reading Jeff Patton
agileproductdesign.com
#leanux
#uxaustralia Jason Furnell
#webstock jasonfurnell.wordpress.com
#ux
#uxmelbourne Ben Melbourne
www.asinthecity.com
www.agile-ux.com
www.cooper.com
http://www.ideo.com/work/method-cards/ www.gogamestorm.com