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[object Object],[object Object],© Women’s Campaign International, 2011 Type of Media Content Print • Interview by a reporter  • Feature pieces • Editorial Column Television • Feature Segments: Short or long pieces that tell a story and emphasizes human interest • Talk show: Discuss and debate topics • Interview • Documentaries Radio • Live interview • Taped interview • Public affairs show: Space for debate and discussion on various topics Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Women’s Campaign International, 2011
[object Object],[object Object],What is a Target Audience? A “Target Audience” is a specific group of people, with different characteristics at which a message is aimed. One of the mistakes many people make in campaigning is trying to reach everybody with the same message in the same format.  © Women’s Campaign International, 2011
[object Object],[object Object],  © Women’s Campaign International, 2011 Type of Media Content Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],  © Women’s Campaign International, 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Text from Eileen O’Brien ,[object Object],[object Object],[object Object],[object Object],© Women’s Campaign International, 2011
 
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Women’s Campaign International, 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Slide from Eileen O’Brien Also check out TwitCause © Women’s Campaign International, 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Text from Eileen O’Brien © Women’s Campaign International, 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Women’s Campaign International, 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Women’s Campaign International, 2011
Contact Us www.womenscampaigninternational.org For use of these slides please contact:  [email_address] Telephone: (215) 387-2601 Fax: (215) 387-2604 © Women’s Campaign International 2011

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