Some thoughts on change and the impact on communication. The presentation was held during a change agent meeting at Zielwerk | Strategieberatung und Markenkommunikation in Frankfurt. JAN 25th 2017

1. CHANGE IS THE ONLY CONSTANT
WOLFGANG WEICHT // 25.01. 2017 © LIFE photo archive hosted by Google

2. EVOLUTION
CATS HUMANS
© LIFE photo archive hosted by Google

3. EVOLUTION
V. 1 V. 2 V. 3 V. 4
© LIFE photo archive hosted by Google

4. SELF TRANSFORMATION
© LIFE photo archive hosted by Google

5. ORGANISATIONAL TRANSFORMATION
© LIFE photo archive hosted by Google

6. TECHNICAL TRANSFORMATION
© Gardner

7. 1850/1900 1970 2017
Lokale Märkte
Customizing
weitere Märkte
Geringer Wettbewerb
Globale Märkte
hoher Wettbewerb
Hohe DynamikGeringe DynamikHohe Dynamik
Wertschöpfung
durch Mensch
Wertschöpfung
durch Maschine
KOMPLEXITÄT DER MÄRKTE
© www.nielspflaeging.com

8. It is difficult to make predictions,
especially about the future.
© LIFE photo archive hosted by Google

9. “There are known knowns; there are
things we know we know. We also
know there are known unknowns;
that is to say we know there are
some things we do not know.
But there are also unknown
unknowns – the ones we don't
know we don't know. ”
© Wikipedia

11. LOGIC
Logisch
Rational
Analytisch
Quantitativ
Strukturiert
Kontrolliert
Organisch
Geplant
EMOTION
Intuitiv
Ganzheitlich
Einfallsreich
Konzeptionell
Zwischenmenschlich
Mitfühlend
Mitteilsam
Emotional

12. EXPLORER VS. EXECUTOR
ENTERPRISESTARTUP
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13. MANAGEMENT
© 20th Century Fox
CHANGE

14. PLANNING
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15. LEADERSHIP
© 20th Century Fox
CHANGE

16. PLAYING
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17. EXPLORATION
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18. 101 GUIDE
© LIFE photo archive hosted by Google
awareness
desire
knowledge
ability
reinforcement
BlaBlaBla

19. COMFORT
ZONE
Where the magic
happens.
GET OUT OF THE COMFORT ZONE

20. PUT PEOPLE FIRST
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21. HAVE A DEEPER PURPOSE
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22. SUPPORT SKILLS & TOOLS
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23. DEVELOP A CULTURE
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24. CONTINUOUS LEARNING
LEARN
PLAN
ACT

25. INCLUSIVE LEADERSHIP
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26. COMMUNICATION IS KEY
© LIFE photo archive hosted by Google

27. ENDINGS EXPLORATIONS RESTART
recommitmentreorientationreconciliation
Denial
Anxiety
Shock
Fear
Frustration
Confusion
Stress Creativity
Skepticism
Acceptance
Impatience
Hope
Enthusiasm
© Nancy K. Schlossberg

28. ENDINGS EXPLORATIONS RESTART
Lean StartupDesign ThinkingSerious Play
Understand
the problem
Develop
the solution
Implement
The solution

29. LEAN BRAND BUILDING
© leanbrandbook.com

30. MINIMUM VIABLE BRAND
© leanbrandbook.com

31. PERSONA GRID
© leanbrandbook.com

32. VALUE STREAM
© leanbrandbook.com

33. EXPERIMENT MAP
© leanbrandbook.com

34. BOOKS WORTH READING