This is an overview of the eBook publishing courses available on Lynda.com. Online video training is ideal for learning how to use tools like Adobe InDesign, Word and Apple iBooks Author to create eBooks or eBook conversion ready files. Lynda also has tutorials on distribution (Amazon, B&N, Apple, Kobo, Smashwords, Bookbaby), marketing and maximizing Amazon services. Other courses on website building, blogging and social media marketing help authors build the their author platforms.

1. A Guide to eBook Publishing
Using Lynda.com
Online Video Training

2. Lynda.com vs. Other Video Training:
5 Benefits
1. Courses are divided into segments:
rapidly get the exact training you need
2. Fast paced, professionally produced videos
from industry expert instructors
3. Unlimited access to all 1,968 courses and
102,000 video tutorials, not just publishing
4. Free 7-day pass, then $25/month or $250/yr
5. Apps for mobile devices; 24/7 access

3. Ideal For:
 Small / mid-size publishers
 Individual authors
 Businesses
 Universities
 Non-profits
 Associations
 Government agencies
Your organization may already have a site license

4. Training for Each Phase of eBook
Publishing
 Create
eBook Files
 Market
Your eBooks
 Build
Your Platform
 EPUB
 Kindle
 iBooks Author
 MS Word
 InDesign
 Photoshop
 Illustrator
 Amazon Kindle
 B&N Nook
 Apple iBooks
 Kobo Books
 Bookbaby
 Smashwords
 Publishing Basics
 Creating Websites
 Blogging
 Facebook
 Twitter
 LinkedIn
 Pinterest
 Google +

5. InDesign Courses
1. InDesign CS4 to EPUB, Kindle
& iPad
2. InDesign CS5 to EPUB, Kindle
& iPad
3. InDesign CS5.5 to EPUB,
Kindle & iPad
4. InDesign CS6 to EPUB, Kindle
& iPad
5. Creating a Fixed-Layout EPUB
1
create

6. Apple iBooks Author
1. iBooks Author Essential Training
2. Up and Running with iBooks
Author
3. iBooks Author for Teachers:
Fundamentals
4. iBooks Author for Teachers:
Creating a Math Lesson
5. iBooks Author for Teachers:
Creating a Lab Manual
1
create

7. MS Word Courses
 Using Word style sheets is the first step in
creating eBook conversion-ready files:
1. Word 2003 Essentials Training
2. Word 2007: Styles in Depth
3. Word 2010: Styles in Depth
25 Word courses in all
1
create

8. Design a Book Cover
Learn about book cover design, even how to
design a cover using InDesign:
Research and cover design basics
Types of covers
 “Big Book”
 Typographic
 Abstract
 Illustrated
Print book too: back cover, spine, flaps
1
create

9. eBook Publishing Basics
 ISBN Number Essentials
 Applying for Copyright
 Measurement, tracking
 DRM: Digital Rights Management
 Pricing your eBook
 Royalties
 Preparing Metadata for SEO
2
marketing

10. Distributing and Selling
 Direct via the Top 4 Stores:
 Amazon, Apple, B&N, Kobo
 Using aggregators, pros & cons:
 Bookbaby
 Smashwords
 Selling from you website
2
marketing

11. Amazon Services
 KDP Select
 Author Central
 CreateSpace
 Associates
 Goodreads
 Shelfari
2
marketing

12. eBook Marketing Basics
 Getting reviews
 Writing, distributing a press release
 Marketing handouts
 Author rankings and book monitoring
 Networking
2
marketing

13. Website Design
Detailed courses on using the most popular
website building tools:
 Drupal
 Joomla
 Tumblr
 WordPress
3
build

14. Social Media Marketing
Courses available for these topics:
 Blogging
 Facebook
 Google +
 LinkedIn
 Pinterest
 Twitter
3
build

15. How to Locate Lynda’s 27 eBook
Publishing and Marketing Courses:
Look under Subject
 Digital Publishing
 Social Media Marketing
 Online Marketing
 Web Design
Look Under Software
 InDesign
 Word
 Office for Mac
 Adobe
 Open Source
 WordPress

16. Learn More or Get Started
Explore all course offerings at www.lynda.com
Get a free 7-day pass (click link below)
About Sellbox
Established in 2002, Sellbox develops content publishing strategies
for organizations and provides eBook publishing support services.
Founder David Wogahn is the author of Distributing and Marketing
eBooks, a Lynda.com video training course and Successful eBook
Publishing, available in print and eBook from Amazon.com. For
more information please visit www.sellbox.com/books-media.