With woabi.de it is possible to scan product bar codes with a cellular phone's camera. Information about price and product is then sent directly to the phone. woabi.de transmits the top offers by selecting from hundreds of e-commerce shops.

1. Presentation of
Berlin, 25th August 2009

2. The next big thing:
mobile barcode scanning services

3. Consumers get price- and product
information direct at the POS

4. woabi.de makes the mobile phone to a
shopping companion
the shopping vision
• woabi enables all users at
POS to access all relevant
product information via
mobile phone
• quick & easy product
identification through
barcode scan and compact
delivery of prices & shops
• for mobile cameras with
and w/o autofocus available

5. woabi.de searches the best price-offers
and supplies the suitable shops
Features
Shop-List
• database network to access
thousands of products and
prices
• product indicates and
listings of shops with best
prices
• product & customer
reviews
• save products to personal
watchlists Product-List
• user recommendations

6. State of the Art Technology and Content...
Technology Information
• Mobile code recognition • Product data & reviews
(EAN, QR) • Offer- and price
• Productdatabases informations
• Mobile client-server • Location-based data
communication • Geocoding
• Mobile client-applications • Searchalgorithm /
• Web-services product matching and
• also J2ME, Android, indexing
Windows Mobile, iPhone

7. The mobile services are complemented by
a web service
Online Plattform
• MyAccount
– Lists all products already
“scanned” mobile (inquiries)
• Administrate personal
product watch-/wishlists
• Publish products and lists at
social networks
(Facebook, etc.)
• Online-Ordering

8. Watchlists can be used and communicated
variously
Activate watchlists for a social
community profile
…and friends can see the favorite
products.

9. Monetarisation: Affiliate-Partnerships
User can order products online CPC / CPO
from the watchlists Prov.
…and the affiliate-partner
paid a provision.

10. woabi.de is available for many devices
• Windows Mobile
• Symbian
• J2ME
• Android
• iPhone (ab Juli 09)
Distribution Shortcode 86000
(only Germany supported)
with text„woabi“, or mobile
webpage:http://m.woabi.de

11. Basic facts
• Founded in May 2008
• Company based
in Germany, Berlin
• 6 employees
• Shareholders
• Partners

12. Focus
• The focus of the company is the
development and marketing of
innovative mobile applications
and services, particularly in the
area of mobile commerce and
product information

13. Thank you for your attention!
checkitmobile GmbH
Tarik Tokic
CEO
Linienstr. 138
10115 Berlin
Tel: +49 30 921 228 40
Mail: tokic@checkitmobile.com