Mindy Thuna, University of Toronto Mississauga
Have you ever run a focus group? Let me tell you, it is not easy to a) get enough people to come (although food helps.. a lot.. but that, of course, requires money) b) find dates and times when people who MIGHT be coerced into coming will actually show up and c) facilitate a conversation, i.e. no talking or expressing an opinion or raising an eyebrow. All that aside, between December 6, 2010 and January 6, 2011, I ran 5 focus groups for graduate students at the UTM campus of the University of Toronto. In each 2 hour session I facilitated a conversation between from 4 to 10 students in both professional and doctoral stream programs to assess their information needs and wants as part of a larger graduate student needs assessment on library services and spaces that I am currently completing. I heard ranting, compliments, tales of woe and disappointment and forced them to draw pictures. I encouraged them to eat more and to talk more about where and how they find information to fulfill their scholarly needs. This pecha kucha will focus on the preliminary analysis of the results of these focus groups.
17. Organizing “Organizing is a challenge because articles can be relevant to more than one grouping” “…know where things are but usually can’t find it” “…organize by deleting articles that are done being used” “If could find the article once...can find it again”
18. CurrentAwareness “I’m not high tech..I keep current more through talking to people” “find it kind of hard to keep current” “papers tend to find you” “as long as doing original stuff … don’t really need to care”
19. Front line service “I can’t find it...I just make peace with that” “if it’s hard to find… then it must not be that important” “if I couldn’t find it...then it must not be that important” “librarians do an awesome job” “didn’t know about the librarian’s help...don’t do a good job marketing self...needs to be obvious from the start”
20. Role of the Library “Physically go to the library to use the bathroom, Starbucks, pick up delivery, otherwise would not step foot in there” “tried to go to the library once. ..it’s like an animal house in there...” “like to go to library but ...undergrads”
21. Library Spaces Describe the various stages in your research/course work and where you physically work in each stage.
- Talk about context here – part of larger needs assessment, 1st did survey of grads followed by focus groups to drill down into more specific responses
- The players – each of their roles in this process
UTM Professional - 62.68% UTMResearch - 37.32%Focus Group Professional – 31.25%Focus Group Research - 68.75%
most participants do research/finding online
ranged from organizational patterns to specific programs/software
One professional program has a faculty member who uses twitter and other social media to ensure students keep abreast of new developments
Questions Asked (by theme)
- students who lived downtown indicated a preference for the libraries at the St. George campus for proximity, quiet, and amenities-- all research stream students take some courses at St. George campus