1. Don’t Ask How The
Sausage Is Made.
How To Bring UX Into A Startup
Without Going (Completely) Insane.
Dylan Wilbanks
WebVisions Portland, May 2012

2. Show of Hands.
(round 1)

3. Show of Hands.
(round 1)

4. http://www.flickr.com/photos/cronncc/5101603572/

6. (We’re hiring!)

7. http://www.flickr.com/photos/spaztacular/3393503314/

8. Show of Hands.
(round 2)

9. Show of Hands.
(round 2)

10. The first brief rant.

11. http://www.adaptivepath.com/ideas/nine-pillars-of-successful-web-teams

12. Things I’ve learned
• Don’t dictate, advance
• Build a good team
• Work with, not against Agile
• Eventually, you have to grow up

13. Advancing UX.

14. Welcome to Apptio.

15. http://www.flickr.com/photos/chorwedel/3761821018/

17. Organizational
DNA
http://www.flickr.com/photos/micahb37/3080247531/

18. Companies with
design in their genes
are better at design.

19. Companies with
design in their genes
are better at design.
(If this is your company, you’re
awesome.)

20. Apptio was founded
by developers.

21. Apptio was founded
by developers.

22. Apptio was founded
by developers.
http://www.flickr.com/photos/jdlasica/3189975360/sizes/l/in/photostream/

23. The DNA says design is
owned by developers.

24. How does UX take
ownership of design?

25. http://www.flickr.com/photos/ladell/2429113327/

26. Any where,
any time,
any place.
http://www.flickr.com/photos/ladell/2429113327/

27. http://www.flickr.com/photos/shimgray/2460586816/

28. Beating the bounds.
http://www.flickr.com/photos/shimgray/2460586816/

29. http://www.flickr.com/photos/ianvisits/5792557315/

30. Deliver value,
deliver quality.

31. Advance, don’t
dictate.

32. Usability testing.

34. http://www.flickr.com/photos/tomconger/3634481061/

35. #UXBadStory
http://www.flickr.com/photos/tomconger/3634481061/

36. The second brief
rant.

37. Your job is NOT to
be a designer.

38. Your job is to be a
communicator.

39. You’re communicating
the user’s needs,
behaviors, etc. to the
rest of the organization.

40. Building a team

43. Total football
(totaalvoetbal.)

44. Interaction
Experience Strategy
Design
Information
User Research
Architecture
Adapted from http://www.slideshare.net/jasonmesut/sell-yourself-better-10

45. Interaction
Experience Strategy
Design
A
Information
User Research
Architecture
Adapted from http://www.slideshare.net/jasonmesut/sell-yourself-better-10

46. Interaction
Experience Strategy
Design
B C A
Information
User Research
Architecture
Adapted from http://www.slideshare.net/jasonmesut/sell-yourself-better-10

47. Interaction
Experience Strategy
Design
B C A
D
Information
User Research
Architecture
Adapted from http://www.slideshare.net/jasonmesut/sell-yourself-better-10

48. http://www.flickr.com/photos/islandgal/3768251282

49. Flexibility is key.
http://www.flickr.com/photos/islandgal/3768251282

50. “But specialization!”

51. http://newcdn.flamehaus.com/Valve_Handbook_LowRes.pdf

52. Agile.

53. Agile.

55. 6,690,000

56. Two things.

58. http://effectiveagiledev.com/portals/0/scrum-process-basic.png

59. http://experiencezen.com/wp-content/uploads/2007/04/visualvocab-ucd-process.pdf

60. http://uxaddict.com/2011/09/six-strategies-for-more-agile-user-experience/

61. Iteration.

63. http://www.flickr.com/photos/ramonduran/73925688/

65. UX does not have to be
sprint-bound, so long
as there’s design
ownership and vision.

66. http://www.flickr.com/photos/artnoose/5908811743/

67. Is it time?

68. What’s your UI:UX
ratio?
2:1 to 4:1 is ideal.

69. Can UX manage the
current workload?
Burnout is the enemy of good
design, development... anything, really.

70. Is there a clear skill
gap within the team?
Would hiring a contractor be enough?

71. Can you get there from
here with this team?
If not, be aggressive about changes.

72. http://www.flickr.com/photos/bigmacsc99/3779409470/

73. So what about you?

74. What will you do to put the
user at the center of the
organization?

78. Thank you.
dylanwilbanks.com
@dylanw
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