- The document introduces key terms related to global media, including globalization and Marshall McLuhan's concept of the "global village" from the 1960s. - McLuhan predicted the process of globalization driven by an increasingly media-mediated society, even before technologies like cable TV, the internet, and mobile phones. - Globalization in media can be defined as a process where geographic constraints on social and cultural arrangements recede and people become more aware of this, according to Waters (1995).

1. Critical Prespectives: Global Media L.O: To understand the key terms used in conjunction with Global Media.

2. What is Globalisation? The history bit… concentrate! When? 1960 Who? Marshall McLuhan What? ‘Explorations in Communication’ introduced the idea of the “Global Village”

3. What do you think the term Global Village means?

4. Marshall McLuhan = Media Prophet He was writing before cable TV, digital media, the internet, mobile phones, MP3 players – pretty much everything we now call ‘the media’. Yet he predicted the process of globalisation as the product of society being increasingly ‘mediated’ http://www.youtube.com/watch?v=A7GvQdDQv8g

5. Globalisation What do you think is meant by “society being increasingly ‘mediated’”?

6. A Star Trek future – to boldly go & be exactly the same! http://www.youtube.com/watch?v=M3qNW66wvWA “In a globalised world there will be a single society and culture occupying the planet… it will be a society without borders and spatial boundaries. “We can define globalisation as a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding.” - Waters (1995)

7. To Be Globalised… We care less about local & national culture We identify more with attractive, persuasive ideas and ways of living, regardless of where they come from…

8. Or not to be Globalised? Not everybody is included in the Global Village In the Global Village only the rich and powerful share ideas, exchange trade, buy/sell, and dominate markets of all kinds. For those “left behind”, local culture becomes improverished and desperate. In 2008 less than 20% of the human race had broadband internet access.

9. Cartoon-tastic! Look at the sheet in pairs!

10. What will we be studying in Global Media? There are 3 areas of our research; How are specific areas of the media changing to become more ‘globalised’ in terms of how media are produced, distributed and exchanged? Who are the winners and losers in this change? How, as an outcome of these changes to how media ‘happens’, do ideas about culture, community and society change?