This document discusses SEO backlinking strategies. It begins by defining SEO as optimizing a website on- and off-page to increase search engine rankings. Backlinks, or links to a website from other sites, are important for SEO because search engines like Google use them as a signal of relevance and popularity when ranking websites. The document provides tips for getting effective backlinks through methods like guest posting, article directories, videos, images and social media in order to improve SEO and rankings.

1. SEO Backlinking
Strategies that Work!
by Bill Rice, Digital Marketer @ Kaleidico.com
and Chris Wechner, SEO Consultant

2. What We Will Cover Today
● What is SEO?
● What are backlinks?
● Why are they SO important?
● How to get effective backlinks
● How to make Google happy
● How to avoid the dreaded Google Slap!

3. What is a Search Engine?
● The way people navigate the Internet
● How your customers are looking for you
● Google want to be the best guide, so...
○ Google wants to give the best answers
○ Google wants to direct you to the best websites
● You want Google to pick your website, for
obvious reasons!

4. SERPs Example

5. Page 1 Example

6. Google doesn't like this page...

7. Google doesn't even like this...

8. Why SEO your website?
● Over 90% of all people ONLY look at the
search results on Page 1
● Top 3 spots get all the traffic...
○ Position #1: 42% of search traffic
○ Position #2: 12% of search traffic
○ Position #3: 8% of search traffic
Over 60% of all traffic goes to the top 3!

9. What is Google looking for...
● Good content
○ Keywords related to the search on website
○ Overall content is relevant to the search
○ Content is a focused on the search keyword
● Website referrals
○ Just like in sales, a referral is golden
○ Other relevant websites recommending you

10. Pause...What is SEO?
SEO = Search Engine Optimization
Definition: Taking steps to optimize your
website (on and off-page) to increase your
chances of ranking higher in search engines,
like Google, Yahoo!, and Bing.

11. What should your SEO goals be?
● Make a great website
○ Create and execute on a keyword and editorial plan
that compels Google (and other search engines) to
pick you as the best resource in your niche.
○ The SEO techniques we use are called on-site or
on-page SEO by SEO insiders.
● Get others to affirm your great website
○ Create and execute campaigns to get other great
website, related to your niche, to confirm that you
are the authority on your keyword topics.
○ The SEO techniques we use are called off-site or
off-page SEO by SEO insiders.

12. Now to the Meat
Backlinks!

13. What are backlinks?
● Anything that people can click on to get to a
page on your website
● Examples...

14. Internal backlinks

15. Ways to Get External Backlinks
Other People (Good) Social Media Sites
Purchase Them (Bad) Classified Ads
Blogs Images
Blog Comments Videos
Forums Guest Posting
Articles Banner Ads
Press Releases Business Listings
Directories RSS Feeds
Social Bookmarks

16. Guest posting

17. Article directories

18. Videos

19. Images

20. More Internet Marketing Tips?
● Sign-up for Bill's newletter:
http://kaleidico.com/newsletter
● Follow us on Twitter:
○ Bill Rice: @billrice
○ Chris Wechner: @cwechner
● Join us for our next Wednesday's Webinar:
http://kaleidico.com/learn