The document discusses using visual design and color in social media to create impact. It notes that color elicits deep emotional associations and that our vocabulary is limited compared to the millions of shades that exist. The document advocates designing social media content to reduce clutter and confusion through effective use of information design.

1. creating visual impact The Charlotte Observer Social Media Conference @ Queens University

2. social media is a conversation... ...not a channel

4. brand-dishing weapons

31. color is black & white

35. figure: positive shapes ground: negative shapes

44. “ Color is the place where our brain and the universe meet.” – Paul Klee

47. Associations with color are emotive, sometimes irrational and deeply seated. – The Art of Looking Sideways

49. Millions of shades of colors exist yet our vocabulary has only about 30 words for colors. – The Art of Looking Sideways

71. tweak n’ tweets

108. “ Clutter and confusion are failures of design, not attributes of information.” – Edward Tufte Data versus Design

113. Q & A