1. MUSIC INDUSTRY - REVISION Hardware and Content Aims of Lesson: Peer assess timed essays Recap We7 Plan for question on hardware and content. Peer Assessment: What are you looking for in each others essays?

2. Revising We7 What is it? How is it funded? What are the advantages? What are the disadvantages?

3. Discuss the significance of proliferation in hardware and content for institutions and audiences. What is this question asking you to do? Interpreting and Understanding the Question

4. Mind-Mapping Discuss the significance of proliferation in hardware and content for institutions and audiences. Hardware Content Institutions Audiences Examples Convergence Technology Sony Ericsson Enhances Sony’s profile / image Cheaper and more Convenient (mobility / storage) Music on internet We7 Free 24 hr access Mainstream artists Recoup money from adverts. Combat film sharing / illegal downloading Catering to audience consumption tastes

5. Suggested Points to Discuss Mobile Phones Internet Lime Wire Social Networking Sites DAB Radio User Generated Content Sites Convergence Technology YouTube My Space My Space Music We7 Acid Music Studio 7 Cubase Last FM Music Television Channels iTunes Independent Labels

6. Timed Essay Discuss the significance of proliferation in hardware and content for institutions and audiences.