31. Probably, they don’t care
• About your cool design
• About your graphics
• About your buttons or code
• Your Flash program
….unless it helps them find
what they want to find.
32. Rule #3
“Your user is on a mission,
and it isn’t to learn how
great you are at building a
fancy web page.”
36. Competitive Analysis
• Research other sites for your niche
• Research other sites for niches like your
niche
• List features, note language, pay attention to
graphic design
• Don’t take them as the gold standard
37. User Needs Analysis
• Start open-ended and wide
• Probe for emotions, language
• Discover needs, goals
• Probe for limitations, environment
• Don’t limit choices
38. Surveys
• You want to find out who they are and what
they want.
• Keep the list under 10 questions
• Between 5 and 10 minutes to complete
• Use yes/no questions and open ended
39. Interviews
• Choose people to represent your user
groups.
• Decide what you want to learn.
• Write up a protocol and question list.
• Ask questions in a neutral manner. Take good
notes.
40. Contexual Interviews
• Go to where the users work or play.
• Watch them closely.
• Combine this with a regular interview for
more information.