All about courses on digital marketing by WLC College India

1. Digital Marketing
Courses
WLC College India
WLC College India
is one of the largest
professional training
institutions in India. Over
the last 17 years, we have
gained a reputation for
providing high quality
professionals to different
industries, not only in India
but all over the world.

2. What is digital
marketing?
 Digital marketing is marketing that makes use of electronic
devices (computers) such as personal computers, smart phones,
cell phones, tablets and game consoles to engage with
stakeholders. Digital marketing applies technologies or platforms
such as websites, e-mail, apps (classic and mobile) and social
networks. Many organizations cross traditional and digital
marketing channels.

3.  Pull digital marketing:
Classification
of digital
marketing
The consumer does not actively seek the marketing content, often
via web searches or opening an email, text message or web
feed Websites, blogs and streaming media (audio and video) are
examples of pull digital marketing. In each of these, users have to
navigate to the website to view the content. Only current web
browser technology is required to maintain static content. Search
engine optimization is one tactic used to increase activity. In 2003,
Martin et al. found that consumers prefer special sales and new
product information, whereas "interesting" content was not
useful.[5]
 Push digital marketing:
The marketer sends a message without the consent of the
recipients, such as display advertising on websites and news blogs.
Email, text messaging and web feeds can also be classed as push
digital marketing when the recipient has not given permission to
receive the marketing message.

4.  Digital marketing spending is booming. With a record $9.3 billion in
the third quarter of 2012 spent on Internet advertising, businesses
understand the value of digital mediums boosting their bottom line.
And it doesn’t stop there. Advertising via mobile phones and tablets
last year rose 180 percent, to $4 billion, and is expected to reach $7.2
billion in 2013.
Why should
you choose
digital
marketing?
 The rise in digital marketing has created an immense career
opportunity. A vastly diverse, evolving, and promising path, digital
marketing is drawing entrepreneurs, new grads, and even traditional
businessmen and women looking for a career change.
 Whether your passion lies in social
media, copywriting, analytics, mobile app development, or creative
design – there’s a good chance that there’s a digital marketing
career that’s a fit for you. But before you dive in, you need to
understand the field’s requirements, drawbacks, the
environment, and possible paths to take.


5.  This qualification provides you with the essential knowledge and
skills you need to plan, implement and monitor effective digital
marketing campaigns and contribute to operational marketing
plans.
Why should
you pursue a
digital
marketing
course?
 You'll learn what digital marketing is about, including
understanding the buzz words and main trends.
 It covers Search Engine Optimization (SEO), Pay Per Click (PPC),
types of online advertising, e-mail marketing, viral marketing,
online PR, affiliate marketing and social media. It also looks at
digital metrics, regulation and codes of practice.
 Digital marketing has evolved from a peripheral element of
organizational marketing to one which is at the hub of customercentric communications in an increasingly multi-channel
environment. Our qualifications will ensure that you are equipped
to deal with this shift and make the most of the new career
opportunities on offer.

6. What will the
course teach
you?
The course tries to cover digital marketing in 3 aspects:
 Marketing and Consumer Behavior
The Marketing and Consumer Behavior covers the theories and
techniques of research and consumer behavior and their application
to marketing communications. T
 Essential Skills
Essential skills covers the campaign tools, their application and
monitoring. You'll learn what digital marketing is about, including
understanding the buzz words and main trends.
It covers Search Engine Optimization (SEO), Pay Per Click
(PPC), types of online advertising, e-mail marketing, viral
marketing, online PR, affiliate marketing and social media. It also
looks at digital metrics, regulation and codes of practice.
 Planning
Planning covers the fundamental digital marketing planning
concepts.You'll learn the key factors involved with the
implementation, measurement and evaluation of successful plans.
The unit will address issues such as relationship marketing, permission
and consumer concerns around privacy, trust and security.

7.  Analytics Manager
What are the
Career
opportunities
in digital
marketing
 CRM and Email marketing Manager
 Digital Agency Account Manager and Sales Director
 Digital Marketing Manager and Web Manager
 Ecommerce Manager
 PPC Search Manager
 Search Manager / SEO Manager
 Social Media Manager or Community Manager

8.  WLCI offers programmes in Finance for undergraduate and
graduate students. In addition to WLCI certificates, our students
are awarded internationally recognized diploma by Wigan & Leigh
College U.K.
About our
College
 The programmes provides students a combination of academic
and professional training that sets them apart from their peers and
equips them to directly enter the industry with easily adaptable
and transferable skills.
 Based on their requirements students can tailor their learning path
as per their own specifications and choose from a variety of course
options.

9. WLCI admission process visit us at :
http://www.wlcibusiness.in/admission.html
Admissions
Or
to apply click at :
http://www.wlcibusiness.in/admission.html-0

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