How to market your company and job to the right candidate

1. Aim for the right jobseeker, Ask the right questions. Effective e-HR Management - Asian Business Forum. 22-Apr-2008, Kuala Lumpur. Presented by: Teoh Wee Khang, Senior Product Manager, JobStreet.com

3. Recruiters are Marketers

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13. Analysis of Jobseeker Motivation This is the case where needs are not clearly identified yet. They know what they don’t want – but not what they want. The desire to control (something that’s not working). Escape current situation Looking for skill and knowledge advancement. Need information and justification on how a job can improve those value. Self achievement, wannabe smarter, reinventing oneself. Want to learn more Money! Reason behind might differ – whether is to get a dream house or to put a kid through college, but they see money as the main vehicle to do it. The desire to control finances, power and dominance, self achievement. Want more money Speed and assurance of getting the job and keeping it. Sense of security. Feed the family, make a basic living. Family values, poverty of time, desire to control time. I’m better than him, power and dominance, self achievement. Joy of discovery, wish fulfillment. Main Hot Buttons Need psychology Motivation Want more control over time arrangement on job – as something else is of equal or more value than career at the moment. More work life balance Looking for status, might not mean a promotion in position level but definitely a raise in status, hence need information and justification on how a job provides that. Want to move UP Gen Y - Dream or expectation fulfillment is the main factor. Starting career

14. Push the right buttons Find out where the mismatch are and match them. But move fast because they are easy target! Escape current situation Find out what skill sets are appealing then sell your product, technology, challenges, management team, talent development plan that fits the appeal. Want to learn more C&B – that’s it. Want more money Talk about job security. Make the application process swift and they’ll tell their friends. Feed the family, make a basic living. Push button Motivation If you can offer time flexibility – emphasize it. If you cannot – work around it, then emphasize it. More work life balance Emphasis the “enlargement” (of scope, title or what you can offer). Want to move UP Offer them hopes and dreams to become a successful INDIVIDUAL. Starting career

19. Example

20. Branding – everyone can do it

30. Appendix Useful checklists