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H.J. Heinz Co. and CEVA announce transformational Oceanfreight agreement

Hoofddorp, The Netherlands,     28 August, 2012 – H. J. Heinz Company (NYSE: HNZ) and CEVA
Logistics, one of the world’s leading non-asset based supply chain management companies, today
announced a groundbreaking five year Oceanfreight contract.

In a strategy led by Heinz’s global procurement organization, the agreement represents the first time
that a shipper with an annual ceva tracking volume of 60,000 TEUs (Twenty foot Equivalent Units)
has entrusted a single logistics provider with exclusive management of its Oceanfreight. The
benefits of this agreement for Heinz include a considerable complexity reduction, enhanced supply
chain visibility and reduced supply chain cost. This contract is further evidence of CEVA’s strong
growth in Oceanfreight, one of the company’s key strategic priorities.



For more information contact:

CEVA Group Marketing & Communications
kay.hart@cevalogistics.com
+1 281 618 3292




CEVA - Making business flow
 CEVA Logistics, one of the world’s leading non-asset based supply chain management companies,
designs and implements industry leading solutions for large and medium-size national and
multinational companies. Approximately 51,000 employees are dedicated to delivering effective
and robust supply chain solutions across a variety of sectors and CEVA applies its operational
expertise to provide best-in-class services across its integrated network, with a presence in over 170
countries. For the year ending 31 December 2011, the Group reported revenues of €6.9 billion. For
more information, please visit www.cevalogistics.com

  SAFE HARBOR STATEMENT:
  This news release may contain forward-looking statements. These statements include, but are not
limited to, discussions regarding industry outlook, the Company’s expectations regarding the
performance of its business, its liquidity and capital resources, its guidance for 2012 and the other
non-historical statements. These statements can be identified by the use of words such as “believes”
“anticipates,” “expects,” “intends,” “plans,” “continues,” “estimates,” “predicts,” “projects,”
“forecasts,” and similar expressions. All forward-looking statements are based on management’s
current expectations and beliefs only as of the date of this press release and, in addition to the
assumptions specifically mentioned in the above paragraphs, there are a number of factors that
could cause actual results and developments to differ materially from those expressed or implied by
these forward-looking statements, including the effect of local and national economic, credit and
capital market conditions, a downturn in the industries in which we operate (including the
automotive industry and the airfreight business), risks associated with the Company’s global
operations, fluctuations and increases in fuel prices, the Company’s substantial indebtedness,
restrictions contained in its debt agreements and risks that it will be unable to compete effectively.
Further information concerning the Company and its business, including factors that potentially
could materially affect the Company’s financial results, is contained in the Company’s annual and
quarterly reports, available on the Company’s website, which investors are strongly encouraged to
review. Should one or more of these risks or uncertainties materialize or the consequences of such a
development worsen, or should underlying assumptions prove incorrect, actual outcomes may vary
materially from those forecasted or expected. CEVA disclaims any intention or obligation to update
publicly or revise such statements, whether as a result of new information, future events or
otherwise.

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H.j. heinz co. and ceva announce transformational oceanfreight agreement

  • 1. H.J. Heinz Co. and CEVA announce transformational Oceanfreight agreement Hoofddorp, The Netherlands, 28 August, 2012 – H. J. Heinz Company (NYSE: HNZ) and CEVA Logistics, one of the world’s leading non-asset based supply chain management companies, today announced a groundbreaking five year Oceanfreight contract. In a strategy led by Heinz’s global procurement organization, the agreement represents the first time that a shipper with an annual ceva tracking volume of 60,000 TEUs (Twenty foot Equivalent Units) has entrusted a single logistics provider with exclusive management of its Oceanfreight. The benefits of this agreement for Heinz include a considerable complexity reduction, enhanced supply chain visibility and reduced supply chain cost. This contract is further evidence of CEVA’s strong growth in Oceanfreight, one of the company’s key strategic priorities. For more information contact: CEVA Group Marketing & Communications kay.hart@cevalogistics.com +1 281 618 3292 CEVA - Making business flow CEVA Logistics, one of the world’s leading non-asset based supply chain management companies, designs and implements industry leading solutions for large and medium-size national and multinational companies. Approximately 51,000 employees are dedicated to delivering effective and robust supply chain solutions across a variety of sectors and CEVA applies its operational expertise to provide best-in-class services across its integrated network, with a presence in over 170 countries. For the year ending 31 December 2011, the Group reported revenues of €6.9 billion. For more information, please visit www.cevalogistics.com SAFE HARBOR STATEMENT: This news release may contain forward-looking statements. These statements include, but are not limited to, discussions regarding industry outlook, the Company’s expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2012 and the other non-historical statements. These statements can be identified by the use of words such as “believes” “anticipates,” “expects,” “intends,” “plans,” “continues,” “estimates,” “predicts,” “projects,” “forecasts,” and similar expressions. All forward-looking statements are based on management’s current expectations and beliefs only as of the date of this press release and, in addition to the assumptions specifically mentioned in the above paragraphs, there are a number of factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements, including the effect of local and national economic, credit and capital market conditions, a downturn in the industries in which we operate (including the automotive industry and the airfreight business), risks associated with the Company’s global operations, fluctuations and increases in fuel prices, the Company’s substantial indebtedness,
  • 2. restrictions contained in its debt agreements and risks that it will be unable to compete effectively. Further information concerning the Company and its business, including factors that potentially could materially affect the Company’s financial results, is contained in the Company’s annual and quarterly reports, available on the Company’s website, which investors are strongly encouraged to review. Should one or more of these risks or uncertainties materialize or the consequences of such a development worsen, or should underlying assumptions prove incorrect, actual outcomes may vary materially from those forecasted or expected. CEVA disclaims any intention or obligation to update publicly or revise such statements, whether as a result of new information, future events or otherwise.