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Lean prototyping - Talk @ Alibaba UED

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Tony (Soo) Kim
Tony (Soo) Kim

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Studio XID Exceptionally Intelligent Design Lean Prototyping: Prototyping for Lean UX Process Jan 23rd, Tony Kim
studioXID all right reserved 2015copyright C Tony Kim, 김수 2 • Studio XID 
 CEO, Captain Design • Google 
 Interaction Designer • Naver China
 UX Manager • KAIST
 Industrial Design
studioXID all right reserved 2015copyright C What I have done… 3 2006 2007 2008 2009 2010 2011 2012 2013 2014 Researcher Designer Captain
studioXID all right reserved 2015copyright C4 Original source: http://disney.wikia.com/wiki/Captain_America/Gallery Captain Design
Prototype
studioXID all right reserved 2015copyright C Sort of Prototype • Fidelity: Lo-Fi vs. Mid-Fi vs. Hi-Fi • Working: Static vs. Working (Interactive) • Consumption: Throwaway vs. Evolutionary • Object: Behavioral (Skin) vs. Structural (Bone) 6
studioXID all right reserved 2015copyright C Comparison with other deliverables 7 Source: http://grahamtodman.co.uk/blog/category/sketches/ Sketch
studioXID all right reserved 2015copyright C Comparison with other deliverables 8 Source: http://www.strangesystems.net/archives/2005/03/using_wireframe.php Wireframe
studioXID all right reserved 2015copyright C Comparison with other deliverables 9 Source: http://www.ac4d.com/2013/09/28/heartline-a-lifeline-to-your-loved-ones-storyboard/ Storyboard
studioXID all right reserved 2015copyright C Comparison with other deliverables 10 Source: http://www.seekoften.com/portfolio/web/modern-website-mockup-in-photoshop.php Mockup, Design
studioXID all right reserved 2015copyright C Prototype on UX process • Fidelity: Lo-Fi vs. Mid-Fi vs. Hi-Fi • Working: Static vs. Working (Interactive) • Consumption: Throwaway vs. Evolutionary • Object: Behavioral (Skin) vs. Structural (Bone) 12
Welcome to Lean UX world!
studioXID all right reserved 2015copyright C Lean UX Process 14 Source: http://welovelean.wordpress.com/2013/05/01/10-things-ive-learnt-about-lean-startup/
studioXID all right reserved 2015copyright C Lean UX Process 15 Source: http://www.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/
studioXID all right reserved 2015copyright C Lean vs. Waterfall 16 Source: http://irfanebrahim.com/2014/11/02/waterfall-vs-agile-vs-lean-explained-in-1-picture/
studioXID all right reserved 2015copyright C Everyone goes to Lean! 17 Lean Waterfall Source: Result from 1:1 interviews on June, July in 2014
studioXID all right reserved 2015copyright C Deliverable on Lean UX 18 Source: Result from 1:1 interviews on June, July in 2014 “We don’t make wireframes at all.”
studioXID all right reserved 2015copyright C Deliverables at Google 19 Concept definition Feature definition User scenario Wireframe Mockup Prototype PM Designer Planner, IxD VisD
studioXID all right reserved 2015copyright C Deliverables at Google 20 Sketch (Lo-Fi) Mockup (Hi-Fi) Prototype (Hi-Fi)
studioXID all right reserved 2015copyright C Deliverables at Google 22
studioXID all right reserved 2015copyright C Project scope at Google 23 Source: http://wallpaperszoo.com/wp-content/uploads/2014/04/turtle-eating-strawberry.jpg
studioXID all right reserved 2015copyright C Prototype at Google • Prototype for One-bit feature • Support Collaboration • Communication Media • Internal Comm. • Feedback from customers 24
Issues on Prototyping
studioXID all right reserved 2015copyright C Design Paradigm shifts… 26 Page base Interaction Object base Interaction Sensor aid Interaction • By Apple • Page transition • Page level hierarchy • By Google • Layer concept • Z-index • By Facebook • Contextual input • Sensor signal
Clear Interaction = Selling Point
Facebook Paper Interaction = Identity
Microinteraction = Differentiation Facebook Paper
studioXID all right reserved 2015copyright C Hard to explain on 2D 30 Source: Wireframe for Naver Japanese dictionary handwriting feature
studioXID all right reserved 2015copyright C Any Solution? Prototype! • “86% of designers feel it is more difficult to design interaction than user interface.”* • Any Tools? 31 * How designers design and program behaviours, HCII, CMU, Brad A. Myers, 2008
studioXID all right reserved 2015copyright C Prototyping Tools 32 Limited Interactions Sophisticated Interactions Sensor aid Interactions Wireframing Tool Prototyping Tool Communication Tool
studioXID all right reserved 2015copyright C Origami 33 Source: http://www.grapefruit.ro/ideas/designing-killer-mobile-apps-prototype-story/
studioXID all right reserved 2015copyright C Framer 34 Source: http://framerjs.com/static/images/home/ss-framer.jpg
studioXID all right reserved 2015copyright C Pixate 35 Source: http://www.grapefruit.ro/ideas/designing-killer-mobile-apps-prototype-story/
SNAP Closed Beta: April, 2015
TIPS for Prototyping
studioXID all right reserved 2015copyright C Anatomy of Interaction 38 Source: http://microinteractions.com/what-is-a-microinteraction/
studioXID all right reserved 2015copyright C39 Source: http://billwscott.com/share/DragAndDropModules-InterestingMoments.pdf
studioXID all right reserved 2015copyright C Heart of Smooth Movement: Acceleration 40 Source: http://cubic-bezier.com/
Recap
studioXID all right reserved 2015copyright C How to do Lean Prototyping • One-bite project • Forget documentation. Draw it. Make it. • Prototype by yourself, then Share with others. • Start roughly, then Do more iterations until Perfect. • Choose a tool, which support Mid-Fi & Hi-Fi. 
 (or, 1 Graphic tool + 1 Prototyping tool) • Anatomy of Interaction 42
谢谢。 Tony Kim | CEO, Caption Design of Studio XID | tony.kim@studioxid.com

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Lean prototyping - Talk @ Alibaba UED

  • 1. Studio XID Exceptionally Intelligent Design Lean Prototyping: Prototyping for Lean UX Process Jan 23rd, Tony Kim
  • 2. studioXID all right reserved 2015copyright C Tony Kim, 김수 2 • Studio XID 
 CEO, Captain Design • Google 
 Interaction Designer • Naver China
 UX Manager • KAIST
 Industrial Design
  • 3. studioXID all right reserved 2015copyright C What I have done… 3 2006 2007 2008 2009 2010 2011 2012 2013 2014 Researcher Designer Captain
  • 4. studioXID all right reserved 2015copyright C4 Original source: http://disney.wikia.com/wiki/Captain_America/Gallery Captain Design
  • 6. studioXID all right reserved 2015copyright C Sort of Prototype • Fidelity: Lo-Fi vs. Mid-Fi vs. Hi-Fi • Working: Static vs. Working (Interactive) • Consumption: Throwaway vs. Evolutionary • Object: Behavioral (Skin) vs. Structural (Bone) 6
  • 7. studioXID all right reserved 2015copyright C Comparison with other deliverables 7 Source: http://grahamtodman.co.uk/blog/category/sketches/ Sketch
  • 8. studioXID all right reserved 2015copyright C Comparison with other deliverables 8 Source: http://www.strangesystems.net/archives/2005/03/using_wireframe.php Wireframe
  • 9. studioXID all right reserved 2015copyright C Comparison with other deliverables 9 Source: http://www.ac4d.com/2013/09/28/heartline-a-lifeline-to-your-loved-ones-storyboard/ Storyboard
  • 10. studioXID all right reserved 2015copyright C Comparison with other deliverables 10 Source: http://www.seekoften.com/portfolio/web/modern-website-mockup-in-photoshop.php Mockup, Design
  • 11.
  • 12. studioXID all right reserved 2015copyright C Prototype on UX process • Fidelity: Lo-Fi vs. Mid-Fi vs. Hi-Fi • Working: Static vs. Working (Interactive) • Consumption: Throwaway vs. Evolutionary • Object: Behavioral (Skin) vs. Structural (Bone) 12
  • 13. Welcome to Lean UX world!
  • 14. studioXID all right reserved 2015copyright C Lean UX Process 14 Source: http://welovelean.wordpress.com/2013/05/01/10-things-ive-learnt-about-lean-startup/
  • 15. studioXID all right reserved 2015copyright C Lean UX Process 15 Source: http://www.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/
  • 16. studioXID all right reserved 2015copyright C Lean vs. Waterfall 16 Source: http://irfanebrahim.com/2014/11/02/waterfall-vs-agile-vs-lean-explained-in-1-picture/
  • 17. studioXID all right reserved 2015copyright C Everyone goes to Lean! 17 Lean Waterfall Source: Result from 1:1 interviews on June, July in 2014
  • 18. studioXID all right reserved 2015copyright C Deliverable on Lean UX 18 Source: Result from 1:1 interviews on June, July in 2014 “We don’t make wireframes at all.”
  • 19. studioXID all right reserved 2015copyright C Deliverables at Google 19 Concept definition Feature definition User scenario Wireframe Mockup Prototype PM Designer Planner, IxD VisD
  • 20. studioXID all right reserved 2015copyright C Deliverables at Google 20 Sketch (Lo-Fi) Mockup (Hi-Fi) Prototype (Hi-Fi)
  • 21.
  • 22. studioXID all right reserved 2015copyright C Deliverables at Google 22
  • 23. studioXID all right reserved 2015copyright C Project scope at Google 23 Source: http://wallpaperszoo.com/wp-content/uploads/2014/04/turtle-eating-strawberry.jpg
  • 24. studioXID all right reserved 2015copyright C Prototype at Google • Prototype for One-bit feature • Support Collaboration • Communication Media • Internal Comm. • Feedback from customers 24
  • 26. studioXID all right reserved 2015copyright C Design Paradigm shifts… 26 Page base Interaction Object base Interaction Sensor aid Interaction • By Apple • Page transition • Page level hierarchy • By Google • Layer concept • Z-index • By Facebook • Contextual input • Sensor signal
  • 30. studioXID all right reserved 2015copyright C Hard to explain on 2D 30 Source: Wireframe for Naver Japanese dictionary handwriting feature
  • 31. studioXID all right reserved 2015copyright C Any Solution? Prototype! • “86% of designers feel it is more difficult to design interaction than user interface.”* • Any Tools? 31 * How designers design and program behaviours, HCII, CMU, Brad A. Myers, 2008
  • 32. studioXID all right reserved 2015copyright C Prototyping Tools 32 Limited Interactions Sophisticated Interactions Sensor aid Interactions Wireframing Tool Prototyping Tool Communication Tool
  • 33. studioXID all right reserved 2015copyright C Origami 33 Source: http://www.grapefruit.ro/ideas/designing-killer-mobile-apps-prototype-story/
  • 34. studioXID all right reserved 2015copyright C Framer 34 Source: http://framerjs.com/static/images/home/ss-framer.jpg
  • 35. studioXID all right reserved 2015copyright C Pixate 35 Source: http://www.grapefruit.ro/ideas/designing-killer-mobile-apps-prototype-story/
  • 38. studioXID all right reserved 2015copyright C Anatomy of Interaction 38 Source: http://microinteractions.com/what-is-a-microinteraction/
  • 39. studioXID all right reserved 2015copyright C39 Source: http://billwscott.com/share/DragAndDropModules-InterestingMoments.pdf
  • 40. studioXID all right reserved 2015copyright C Heart of Smooth Movement: Acceleration 40 Source: http://cubic-bezier.com/
  • 41. Recap
  • 42. studioXID all right reserved 2015copyright C How to do Lean Prototyping • One-bite project • Forget documentation. Draw it. Make it. • Prototype by yourself, then Share with others. • Start roughly, then Do more iterations until Perfect. • Choose a tool, which support Mid-Fi & Hi-Fi. 
 (or, 1 Graphic tool + 1 Prototyping tool) • Anatomy of Interaction 42
  • 43. 谢谢。 Tony Kim | CEO, Caption Design of Studio XID | tony.kim@studioxid.com