Wrangling the Web
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Sometimes the internet feels too darn big. Thankfully there are a few keys tools that can make it more manageable— and this informal session will teach you how to wrangle the web to its knees. This short presentation will include a live demo of some free easy tools for communicators who’d like to: • Receive real-time email alerts about issues, key terms, topics and more • Build a personalized dashboard to display new online content & organize the dashboard into categories • Use Twitter tools as a dashboard to track trends, conversations, influential users and more Bring a lap top to this interactive session so you can set up your own accounts and work with the tools on the spot.
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Wrangling the Web
- 2. Agenda • GoogleAlerts • • Feed.ly • • What’s RSS? Folders? TweetDeck • 2 What’s a query? What’s a hashtag? List?
- 3. What’s in it for me? • • Time-saver • 3 Central Real-time
- 4. Google Alerts 3 Delivery Formats: • • Web Feed (RSS) • 4 Email Displayed on iGoogle Page
- 5. Google Alerts - Email 5
- 6. Google Alerts – RSS (Feed.ly) 6
- 8. Google Alerts - Queries • • 8 Find out what’s being said about: • Policy or keywords • Person or developing news story General queries – use ‘summary’ or ‘as-it-happens’
- 9. Google Alerts – Nice Stems! • Multiple words: + → Ontario + Accessibility – “” -> “Accessibility Ontario” • Synonyms: ~ → ~food → recipe, yumminess, etc. – OR -> book OR toy → (book OR toy) shop • Exclude: - → “Star Wars” -“JarJar Binks” – entire URL → -site:twitter.com – + also shuts ‘stemming’ off 9
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- 11. Really Simple Syndication (RSS) 3 Key Features: •Eliminates • ‘manual’ look-ups Blogs, news sites, alerts, pages • Skim-able • summaries Headlines, read-in, click-through •Organization • 11 Folders, sorting, labels
- 12. RSS – Feed.ly • Google Reader functionality • Free • Keyboard shortcuts • Tags • More attractive • Magazine-like • Easier adds • Easier social sharing 12
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- 14. Feed.ly – Add Stuff! Track via Feed ↑ Track via Query → 14
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- 18. List Love 18
- 19. Others’ Lists = Less work • Create or Subscribe • Separates content by theme, region, genre, etc. • More discreet • Not required to ‘follow’ • Private lists 19
- 20. Twitter Dashboards 3 Key Features: •Eliminates • infinite .com scroll Customized columns • Powerful • filters Passive aggressive un-follow alt •Organization • 20 Scheduled publishing
- 21. Dashboard – TweetDeck • HootSuite Functionality • Free • Multi-accounts • Download or use browser • Easier than HootSuite • One window (not tabbed) • Less overwhelming (IMHO) • Twitter-owned (& killed apps) 21
- 22. TweetDeck – Add Stuff 22
- 24. Demo + Q&A 24
Hinweis der Redaktion
- Central vs. Multi-tabsOrganization vs. TMI Time saver vs. SearchReal-time vs. Second-hand Broadcast in-situ vs. Paste
- www.google.com/alerts When Google finds new results -- such as web pages, newspaper articles, or blogs -- that match your search term. You can use Google Alerts to monitor anything on the Web.
- TiVO (Bell Fibe, Rogers on Demand, etc.) for the internet
- www.google.com/alerts
- Anywhere multi word = + Specific phrase multi word = “” Google automatically assumes you WANT stemming -> “Blog” yields blogging/blogs Wildcard search: * -> Ontario*Accessibility; Placing an asterisk / wildcard in the middle of two words will ask Google to find the most commonly used word in this position: calgary * shop Inbound links: link: -> link:reddit.com Social Media Link Search: - -> chrisbrogan.com {site:facebook.com OR site:digg.com OR site:delicious.com OR site:stumbleupon.com OR site:mixx.com OR site:reddit.com} Twitter mention search: -> sbkelsick site:twitter.com
- Like SitComs – Syndicated TV shows – networks subscribe to broadcasts – you’re subscribing to websites, updates, etc. “RSS is … used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a "feed," "web feed," or "channel," contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually.” - Wikipedia
- Chrome, Firefox, Safari as well as on iPhone, iPad, and Android. Share content on Twitter and Facebook, Linkedin, Pinterest as well as via email. Simple steps to subscribe to Feedly: Go to Feedly’s website Get Feedly for Chrome/Safari or Firefox Connect via Google Reader Allow the access
- Organize into folders Create new categories w/dragging Save stuff for later Review your reading history
- Query: News YouTube plain old Google
- Twitter.com is annoying Hashtags & search Lists
- Hashtag – Search ‘convention’ over function – Not necessary but good for organizing content/conversations
- Create and subscribe to, well, lists of followers Following = (visible ‘endorsement’) Separate lists into a dashboard alongside the main Timeline
- Arrange your feeds: with customizable columns Focus on what matters: with powerful filters Schedule Tweets: to suit your audience Monitor and manage: unlimited accounts Stay up to date: with notification alerts for new Tweets
- HS pro version $9.99 per month but they offer a Free 30 Day Trial Significantly more useful feat. than free v.s incl. bulk scheduling, Google analytics, Facebook Insights, unltd RSS
- Timeline Standard Twitter timeline information: ie. tweets from everyone you are following. Interactions @connect info: tweets or messages with @yourname. Activity Discover info: people you follow’s actions – new follows, favs, lists. Messages private messages: direct tweets sent only to you. Search (Filtered) Columns specific search. Criteria are powerful, allowing logical expressions, location and date restrictions and so on. Specific Person Columns, List Columns, Scheduling Filter Content change a number of things. Exclude tweets with specific keywords, user or retweets (Foursquare, Yelp, #WorldCup, @AnnoyingGuy). Alerts When a result of column filter appears. Sound or popup – Helpful v. annoying