11. Increase in Referrals & Leads Accompanying a request for referrals, an offer of an ad specialty or an ad specialty incentive & sweepstakes drew as many as 500% more referrals than an appeal letter alone. 2005 Study by Louisiana State University and Glenrich Business Studies DATA SLIDE – Facts and Studies
12. Print Media vs. Promotional Products study results According to the 2004 Study by L.J Market Research, only 53.1% of participants recalled the name of an advertiser they had seen in a magazine or newspaper in the previous week. DATA SLIDE – Facts and Studies
13. Ad Specialties Improve Direct Mail Marketing According to a study by Silver Marketing Group, the inclusion of an ad specialty to a mail promotion increased the response rate by 50%. DATA SLIDE – Facts and Studies
14. The Results The use of ad specialties as an incentive to respond generated four times as many responses as a sales letter alone. DATA SLIDE – Facts and Studies
15.
16.
17.
18.
19. Categories Drill down through categories to get ideas for your next promotion. We are always available to help. The website is merely a tool to help you. It does not replace the services we provide in making your promotion a success.
20. Presentations We are able to select several selections and provide you a presentation of options in PDF format. Open and review from your email easily
21.
22.
23.
24.
25.
Editor's Notes
Selling your ideas is challenging. First, you must get your listeners to agree with you in principle. Then, you must move them to action. Use the Dale Carnegie Training® Evidence – Action – Benefit formula, and you will deliver a motivational, action-oriented presentation.
Open your presentation with an attention-getting incident. Choose an incident your audience relates to. The incidence is the evidence that supports the action and proves the benefit. Beginning with a motivational incident prepares your audience for the action step that follows.
Open your presentation with an attention-getting incident. Choose an incident your audience relates to. The incidence is the evidence that supports the action and proves the benefit. Beginning with a motivational incident prepares your audience for the action step that follows.
Open your presentation with an attention-getting incident. Choose an incident your audience relates to. The incidence is the evidence that supports the action and proves the benefit. Beginning with a motivational incident prepares your audience for the action step that follows.
Open your presentation with an attention-getting incident. Choose an incident your audience relates to. The incidence is the evidence that supports the action and proves the benefit. Beginning with a motivational incident prepares your audience for the action step that follows.
Open your presentation with an attention-getting incident. Choose an incident your audience relates to. The incidence is the evidence that supports the action and proves the benefit. Beginning with a motivational incident prepares your audience for the action step that follows.
Open your presentation with an attention-getting incident. Choose an incident your audience relates to. The incidence is the evidence that supports the action and proves the benefit. Beginning with a motivational incident prepares your audience for the action step that follows.
Open your presentation with an attention-getting incident. Choose an incident your audience relates to. The incidence is the evidence that supports the action and proves the benefit. Beginning with a motivational incident prepares your audience for the action step that follows.
Next, state the action step. Make your action step specific, clear and brief. Be sure you can visualize your audience taking the action. If you can’t, they can’t either. Be confident when you state the action step, and you will be more likely to motivate the audience to action.
To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.