With the world's largest collection of Greater China content sources, WiseEnterprise is the best window to your market. Integrating Wisers’ comprehensive content sources, powerful technology platform and users’ business knowledge, it turns relevant, timely, and comprehensive news and market information into actionable business intelligence. It keeps you updated of threats, opportunities and market trends so you stay ahead in today's increasingly competitive markets. Why WiseEnterprise? - Most comprehensive Greater China news and information. - Proactive and timely competitive monitoring. - Customized knowledge management solution. - Assisting in crisis management. - Managing corporate and brand reputation. Intelligent Features: - DIY Folder - Cloud - mClips - Tracker - Instant media analysis Powerful Functions: - Customized news categorization - Dynamic search options - Detailed information and article image - Personalized result display - Useful online media tools - Quick article management and editing tools

1. The World’s Leading Provider of
Greater China News & Information 1
all-new WiseEnterprise 3.0
Year 2013!
Proactive
Integrated
Personalized
Intelligent Media Monitoring

2. The World’s Leading Provider of
Greater China News & Information 2
Harness the true potential of
Media & Market Intelligence
WiseEnterprise 3.0 (WE3.0) is the next-
generation of Wisers’ media and market
intelligence solution. It leads the way in
helping our clients gain more insight,
collaborate knowledge, and drive better
results in every aspect of their business.
Greater China market leading solution
Since 2001, WE is well recognized by hundreds
of enterprises and organizations in the region,
including Fortune 500 MNCs, listed
companies, world’s banking and financial
institutions, governments, NGOs, leading
educational institutions, etc.

3. The World’s Leading Provider of
Greater China News & Information 3
Empowers everyone, any business
Banking, Finance &
Insurance
Hotel &
Tourism
IT &
Telecommunications
Luxury Brand &
FMCG
Property
Development &
Management
Public Utility &
Transportation
• Crucial Business Decision Making. Insights discovery.C-Levels
Management Executives
• Media Monitoring. Crisis Alert & Management.
Corporate Communications
Professionals
• Brand Strategy. Research. Competitive Analysis.
• Leads Generation. Campaign Management.
Brand & Product Managers
Sales & Marketing Teams
• Client Servicing. PR Strategy. Media Relations.PR and Media Consultants
• Business Plan. Market Analysis. Risk Management.
Financial Consultants
Business Analysts

4. The World’s Leading Provider of
Greater China News & Information 4
WE3.0 – Diverse source, One-stop
• Hong Kong’s key newspapers and publications
• Over 900 main newspapers and publications in mainland China, Macao,
Taiwan and overseas, plus some other special interests information
sources.
Printed News
• Key terrestrial TV and radio stations in Hong Kong, including daily news
and featured programs.
BroadcastNews
• 6,000+ selected sources, covering local websites, worldwide news portal to
industry-focused websites. Well-categorized by region for market needs.
Web News
• 1,000+ highly active Chinese social media sites, such as Facebook,
Twitter, popular China Blogs and Micro blogs, hot discussion forums, etc.
Social Media Contents
• 1,500+ daily print advertisements in Hong Kong & Macao
Advertisements
Cross-
media
sources

5. The World’s Leading Provider of
Greater China News & Information 5
WE3.0 KNOWLEDGE
KNOWLEDGE
Wisers’
human
intelligence
• 15-year Greater China
market experience
• Professional editorial teams
• Unique thesaurus database
covers contextual
relationships
User-
generated
content
• Unique, specific, result-
oriented
• Business files &
documentary
• Collaborative knowledge
within organization
Insight
discovery
• AI feature automatically
discovers relationships
among hot news topics and
related stakeholders
• Identifies insights, threats
and opportunities

6. The World’s Leading Provider of
Greater China News & Information 6
WE3.0 MEDIA
MEDIA
Proactive
media
monitoring
• Categorized, timely, and
relevant news
• Real-time media
analytics
Greater-
China
focused
• Top-tier, authoritative
content partners in HK,
Macao, mainland China
and Taiwan
• Highly reliable, licensed
content sources
Cross-
media
sources
• 8,000+ sources, from
newspapers,
magazines, broadcasts,
websites, social media
to advertisements

7. The World’s Leading Provider of
Greater China News & Information 7
WE3.0 TECHNOLOGY
TECHNOLOGY
Cloud &
Mobile
technologies
• Next generation
technology applications
• File management in the
cloud
• Information sharing to
mobile devices
Customizable
enterprise
solution
• Tailored to specific
client requirements
• Integrated knowledge
management platform
• Scalable Chinese
language content
processing
User-
friendly
interface
and
functions
• Self-defined news folder
• Personalized display
setting
• Hands-on article
management tools

8. The World’s Leading Provider of
Greater China News & Information 8
WE3.0 Functions & Features Highlight
Personalized Integrated Proactive
• DIY Folder – self-defined monitoring tool
• Cloud– integrated knowledge management
• mClips – information sharing on the go
• Tracker – auto-relationship tracking of hot news
topics and key stakeholders
• Personalized user-interface settings
• Hands-on article management tools

9. The World’s Leading Provider of
Greater China News & Information 9
Create your own
news monitoring
folder flexibly
Integrate your
business
information
one-stop
Track relationships
among hot news
topics, and related
stakeholders
automatically
Share
important
news on
the go
real-time
WE3.0 Intelligent Features
Personalized
User-
interface
DIY Folder
CloudmClips
Tracker
1,000+ Print
6,000+ Web
1,000+ Social media
key TVs/Radios

10. The World’s Leading Provider of
Greater China News & Information 10
Pre-set news
folder
How WE3.0 empowers your work
Case Study: Campaign Management
• Industry: FMCG/ Retail
• User Dept: Marketing
• Objective: Monitor and evaluate a product
launch roadshow activity
User benefits:
• Flexible for ad-hoc events
• Comprehensive media sources
• One-stop to gather, share,
analyze and store information
• Distribute the info
to the off-site
working staff, retail
& channel partners
immediately
5 Post-event:
• Measure media ROI
• Archive news & info
Pre-event:
• Set-up keywords in
DIY folder , covering
print, web, social
media, broadcast
1
During-event:
• Email/ Upload photos of
on-site activity, leaflets,
outdoor signage, etc.
• File them to specific
news folder/ article
2
4 Post-event:
• Supplement photo to
the editorials
• Centralize the wrap-up
reports in DIY Folder
During-event:
• Select the latest
editorials, photos
uploaded
3
DIY
Folder
mClips
Cloud

11. The World’s Leading Provider of
Greater China News & Information 11
How WE3.0 empowers your work
Case Study: Leads Generation
• Industry: Insurance
• User Dept: Sales & Marketing
• Objective: Design a smart sales
tool kit for front-line managers
User benefits:
• Real-time update,
comprehensive contents
• Centralized content
management and distribution
• Looks professional, stays
competitive.
Company news of the day
(print, TV, radio, web, social
media)
Any topics concerned, e.g.
• Commentaries of insurance
investment/ stock market
• Word-of-mouth on
competitor’s newest
products
• Ad-hoc/ crisis issues
• Images of company leaflet
• Photos of roadshows
• Sales pipeline report
• Threats and opportunities
discovered from related
government news, hot
current affairs (e.g. MPF)
Tracker
Cloud
DIY
Folder
News
folder
mClips

12. The World’s Leading Provider of
Greater China News & Information 12
A brand-new AI feature to automatically track co-related hot news topics and
discover relationships between these topics and related key stakeholders.
Just a click, it brings you all these co-relations, with detailed media statistics to
support the findings.
SOCIAL
MEDIA
POSTS
PRINT
NEWS
HOT
NEWS
TOPICSPEOPLE
&
GROUP
HKSARG
OFFICIALS
& DEPTS
POLITICAL
PARTIES/
INTEREST
GROUPS
POLITICANS
POLITICAL
PARTIES/
GROUPS
How TRACKER empowers your work
Case Study: Insight discovery on hot news topics
Tracker
WEB
NEWS
PEOPLE & GROUP
Key stakeholders in hot
issues i.e. HKSARG officials
& departments. HK
politicians/ parties/ groups.
TOPICS
Hot daily headline news.
i.e. HK current affairs,
government related
issues, global news.

13. The World’s Leading Provider of
Greater China News & Information 13
Product Enquiry Hotline
T. (852) 2948 3880
E. productenquiry@wisers.com
Account Servicing Team
T. (852) 2948 3888
E. cs@wisers.com
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