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&	
  
Our	
  Team,	
  Our	
  Exper-se	
  
                          Kevin	
  On	
  
                          Digital	
  Strategy	
  Manager	
  
                          360°	
  Digital	
  Influence	
  	
  
Frederik	
  Haren	
  
IDEA	
  GENERATION	
  
 METHODOLOGIES	
  
In	
  Their	
  Shoes	
  
X	
  
  Sacred	
  Cow	
  
Time	
  Travel	
  
Picture	
  is	
  Worth	
  a	
  Thousand	
  Words	
  
Specific	
  to	
  social	
  media…	
  
	
  
	
  
1)	
  Think	
  digital	
  and	
  technology,	
  not	
  just	
  social	
  media	
  
	
  
2)	
  3Cs	
  of	
  Content	
  -­‐	
  Crea-ve,	
  Contagious,	
  Conversa-onal	
  
	
  
3)	
  Forget	
  about	
  now,	
  look	
  into	
  the	
  future	
  
CASE	
  STUDIES	
  
Intel Hong Kong Facebook Fan Page Launch
Prudential “What’s Your Number” iPhone App
Johnnie Walker’s Project Inspiration
Hong Kong’s First Art Mall – The K11 Project
K11 iPhone App
THANK	
  	
  YOU	
  

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