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Brand Formula through Social Media, organized by Wisers Presentation by Kevin On
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Creativity & Social Media - by Ogilvy PR
1.
&
2.
Our Team, Our
Exper-se Kevin On Digital Strategy Manager 360° Digital Influence
3.
4.
Frederik Haren
5.
6.
7.
IDEA GENERATION
METHODOLOGIES
8.
In Their Shoes
9.
X
Sacred Cow
10.
Time Travel
11.
Picture is Worth
a Thousand Words
12.
Specific to social
media… 1) Think digital and technology, not just social media 2) 3Cs of Content -‐ Crea-ve, Contagious, Conversa-onal 3) Forget about now, look into the future
13.
CASE STUDIES
14.
Intel Hong Kong
Facebook Fan Page Launch
15.
Prudential “What’s Your
Number” iPhone App
16.
Johnnie Walker’s Project
Inspiration
17.
Hong Kong’s First
Art Mall – The K11 Project
18.
K11 iPhone App
19.
THANK YOU