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Internet Competitive Analysis Report                                                                        9/19/2010




                                                                            500 N. Michigan Ave. Ste.
                                                                            300
    Internet Competitive Analysis                                           Chicago, IL 60611
                                                                            877-710-2007

    Date:             9/19/2010

    Recipient:        Shift Happens - Motivational Speaker, Keynote
                      Speaker
                      Jim Feldman
                      505 North Lake Shore Drive
                      CHICAGO IL 60611

                      Phone: 312-527-9111



    This competitive analysis has been created by Splinternet Marketing. Visit us on the Web at
    www.SplinternetMarketing.com or call for an appointment for your personalized plan to dominate in the
    search results on Google and Bing.




Created by SplinternetMarketing.com                    1 of 64                         www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                           9/19/2010



Report overview
This report helps you to optimize the web page "http://shifthappens.com/keynote-topics-2.html" for a high ranking on
Google.com for the search term "Keynote Speaker".


Your web page
                      http://shifthappens.com/keynote-topics-2.html


                      Title: Professional Keynote Speaker & Consultant Topics Specializing in Change Management,
                      Customer Services & Innovative Problem Solving


                      Description: Keynote speaker topics for Jim Feldman & Shift Happens. He specializes in Change
                      Management, Customer Services & Innovative Problem Solving




Your competitors for the search term "Keynote Speaker" on Google.com
 1                          http://en.wikipedia.org/wiki/Keynote


                            Title: Keynote - Wikipedia, the free encyclopedia


                            Description: [No meta description available.]


 2                          http://keynotespeakers.com/


                            Title: Keynote Speakers, Inc. Speakers bureau for professional, motivational and business
                            speakers


                            Description: [No meta description available.]


 3                          http://www.keynote-speaker-motivational.com/


                            Title: Keynote Speaker | Motivational Speaker Garrison Wynn


                            Description: Motivational speaker Garrison Wynn is a keynote speaker known for his
                            entertaining, customized and research driven keynotes in sales, customer service,
                            leadership, change management and success. He is a professional speaker based in
                            Houston, Texas providing keynotes for corporate events and association meetings that are
                            drop dead funny, motivational and full of research on what the most successful do differently.




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Internet Competitive Analysis Report                                                                             9/19/2010

Your competitors for the search term "Keynote Speaker" on Google.com
 4                          http://www.speakinc.com/


                            Title: Keynote Speakers Bureau - Business, Motivational, Keynote Speakers


                            Description: Speak Inc - A professional motivational speakers bureau providing keynote,
                            motivational, professional, and corporate speakers.


 5                          http://www.bigspeak.com/


                            Title: BigSpeak Motivational Speakers Bureau, Keynote Speakers, Business Speakers


                            Description: Big Speak Motivational Speakers Bureau arranges professional keynote
                            speakers, business speakers and celebrities for your conferences, business meetings and
                            corporate events.


 6                          http://www.susanroane.com/


                            Title: Susan Roane | Keynote Speaker | Business Networking Techniques


                            Description: Official site for Susan RoAne, keynote speaker, best-selling author, expert in
                            business networking, building relationships, how to work a room and overcome shyness.


 7                          http://www.sltrib.com/sltrib/home/50160515-76/constitution-lds-oaks-utah.html.csp


                            Title: LDS leader to be keynote speaker at Constitution forum | The Salt Lake Tribune


                            Description: LDS general authority Dallin H. Oaks will be the keynote speaker at a
                            Constitution Day event next month sponsored by the University of Utah’s Hinckley


 8                          http://www.dougdvorak.com/


                            Title: Doug Dvorak - Professional Motivational Humorous & Keynote Speaker, Funny
                            Motivational Humor Speaker, Corporate Humorist, Keynote Speakers, Chicago, Illinois


                            Description: If you’re looking for a Professional Humorous Motivational Speaker with a
                            powerful message, who is hilarious and inspirational, then Book Doug Dvorak as your
                            motivational humorous and keynote speaker. Contact us now at 1.847.359.6969!




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Internet Competitive Analysis Report                                                                             9/19/2010

Your competitors for the search term "Keynote Speaker" on Google.com
 9                           http://www.speakersnetworkworldwide.com/


                             Title: Best Motivational Speaker : Bureau Speakers : Keynote Speakers : Professional
                             Business Speaker : Speakers Network Worldwide


                             Description: At Speakers Network Worldwide, We bring research, depth and tremendous
                             choice to your selection. Visit us today for best motivational speaker, bureau speakers,
                             keynote speakers and professional business speakers. For more details call us at
                             877-342-0095.


 10                          http://www.allamericanspeakers.com/


                             Title: All-American Speakers Bureau Keynote Motivational Sports Speakers


                             Description: All-American Speakers Bureau offers professional motivational speakers, sports
                             speakers, celebrity speakers, famous keynote speakers you can hire or book for any
                             business or corporate speaking engagement, including sports figures, authors, corporate
                             business speakers, celebrity agent, talent booking agency, celebrity personal appearances,
                             entertainment booking agency speaker, celebrity chefs, top celebrity talent and comedians
                             for celebrity endorsements and personal appearances. Find speaker fees and celebrity
                             booking agency info



Analyzed search terms
1. Keynote Speaker
2. Keynote
3. Speaker


Top 10 Ranking Requirements Score™




          45%
The Top 10 Ranking Requirements Score™ of 45% means that the web page shifthappens.com/keynote-topics-2.html
meets only 45% of the requirements for a top 10 ranking on Google.com for the search term "Keynote Speaker".


Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into
account because search engines do not reveal the necessary data.




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Internet Competitive Analysis Report                                                                                    9/19/2010

Search engine ranking factors performance
Ranking Factor Importance                Factors        Factors
                                                                                   Ranking Factors Performance
                                         Passed         Failed
Essential (weighted most):                         16             8
Very Important:                                    7              2
Important:                                         32             4
Moderately Important:                              41             0
Slightly Important:                                25             1
Total:                                         121                15




                                                                                         121 ranking factors passed
                                                                                            15 ranking factors failed




Table of contents
 1. Report overview                                                19. Keyword use in same domain link URLs
 2. Keyword use in document title                                  20. Keyword use in outbound link URLs
 3. Global link popularity of web site                             21. Keyword use in meta description
 4. Link texts of inbound links                                    22. Number of trailing slashes in URL
 5. Keyword use in body text                                       23. HTML validation of web page to W3C standards
 6. Age of web site                                                24. Readability level of web page
 7. Keyword use in H1 headline texts                               25. Keyword use in meta keywords
 8. Keyword use in domain name                                     26. Keyword use in the first sentence of the body text
 9. Keyword use in page URL                                        27. Keyword use in HTML comments
10. Links from social networks                                     28. Search engine compatibility
11. Server speed                                                   29. Factors that could prevent your top ranking
12. Keyword use in H2-H6 headline texts                            30. Table: Number of keywords
13. Keyword use in IMG ALT attributes                              31. Table: Keyword density
14. Top level domain of web site                                   32. Table: Keyword position
15. Keyword use in bold body text                                  33. Table: Number of words
16. Number of visitors to the site                                 34. Table: Number of characters
17. Keyword use in same domain link texts                          35. Table: Ranking factors digest
18. Keyword use in outbound link texts




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Internet Competitive Analysis Report                                9/19/2010




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Internet Competitive Analysis Report                                                                                9/19/2010


Keyword use in document title
Essential
The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to
find out how to use the search term "Keynote Speaker" in the document title and if it's important for Google.com.


Example: <title>Your web page title</title>


Their contents
Rank Keyword use in document title
  1    Keynote - Wikipedia, the free encyclopedia
  2    Keynote Speaker s, Inc. Speaker s bureau for professional, motivational and business speakers
  3    Keynote Speaker | Motivational Speaker Garrison Wynn
  4    Keynote Speaker s Bureau - Business, Motivational, Keynote Speaker s
  5    BigSpeak Motivational Speaker s Bureau, Keynote Speaker s, Business Speaker s
  6    Susan Roane | Keynote Speaker | Business Networking Techniques
  7    LDS leader to be keynote speaker at Constitution forum | The Salt Lake Tribune
  8    Doug Dvorak - Professional Motivational Humorous &Keynote Speaker , Funny Motivational Humor Speaker ,
       Corporate Humorist, Keynote Speaker s, Chicago, Illinois
  9    Best Motivational Speaker : Bureau Speaker s : Keynote Speaker s : Professional Business Speaker :
       Speaker s Network Worldwide
 10    All-American Speaker s Bureau Keynote Motivational Sports Speaker s


Your contents
Professional Keynote Speaker & Consultant Topics Specializing in Change Management, Customer Services &
Innovative Problem Solving


Advice for your document title
Search term: "Keynote Speaker"
                       Competitors Your Site         Advice
Number of keywords:            0 to 2              1 OK                                                                      OK
Keyword density:          0% to 57%            13% OK                                                                        OK
Search term: "Keynote"
                       Competitors Your Site         Advice
Number of keywords:            1 to 2              1 You could use the search term "Keynote" more than once but              <
                                                     this is optional.
Keyword density:          6% to 29%             6% OK                                                                        OK
Search term: "Speaker"
                       Competitors Your Site         Advice




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Internet Competitive Analysis Report                                                                  9/19/2010

Advice for your document title
Search term: "Keynote Speaker"
Number of keywords:          0 to 5           1 OK                                                          OK
Keyword density:        0% to 38%         6% OK                                                             OK
Keywords "Keynote" or "Speaker"
                      Competitors Your Site    Advice
Number of keywords:          1 to 6           2 OK                                                          OK
Keyword density:        7% to 29%         6% You should increase the keyword density for the keywords       <<
                                             "Keynote" or "Speaker" to up to 29%. You can do this by
                                             adding the words "Keynote" or "Speaker", or by removing some
                                             text.




Created by SplinternetMarketing.com                  8 of 64                      www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                              9/19/2010


Global link popularity of web site
Essential
The global link popularity measures how many web pages link to your site. The number of web pages linking to your site
is not as important as the quality of the web pages that link to your site.


All major search engines take the quality and the context of the links into account. Search engines assume that your
web page must offer relevant content if many quality sites link to it.


Number of inbound links according to these search engines (the more the better)
                Alexa                       Google.com                  Yahoo.com                 Peak Value
To Your Site:                          17                          0                         0                           17
To Site 1:                      451,138                            49                        0                       451,138
To Site 2:                             54                          4                         0                           54
To Site 3:                          109                            91                        0                          109
To Site 4:                             57                          30                        0                           57
To Site 5:                          168                            56                        0                          168
To Site 6:                          162                            52                        0                          162
To Site 7:                        7,782                            18                        0                         7,782
To Site 8:                          142                            17                        0                          142
To Site 9:                          449                            0                         0                          449
To Site 10:                         268                            70                        0                          268
Range:                    17 to 451,138                     0 to 91                       all 0                54 to 451,138


Advice for the global link popularity
Summing up all analyzed search engines, there are too few web pages that link to your web site                          <<
"shifthappens.com/keynote-topics-2.html". You should increase the number of web pages from different domains
that link to your web site.
Google cannot find any web site that links to your web site from a different domain. Make sure that Google is able      <<
to access your web site and that Google has not banned your web site from its index.




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Internet Competitive Analysis Report                                                                                      9/19/2010


Link texts of inbound links
Essential
Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines
consider your site to be important. However, the number of links is not as important as is the relevance of the linking
page and the link text used in linking to your site.


This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do
not reveal all inbound links to your site.


Sample of the web pages that link to your site
Linked Text               Linked URL                                           Web Page That Links To Your Site


Advice for the link texts of inbound links
To get a high ranking on Google.com, make sure that the web pages that link to your site use the search term                    <
"Keynote Speaker" in their link texts. The more links to your web site contain "Keynote Speaker" (or a part of it) in
the link text, the more likely it is that your web site will get a high ranking on Google.com for that search term.


It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the
same link text, then Google.com might lower your rankings because of unnatural linking patterns.


In addition, the quality and reputation of the web pages that link to your site is very important to the search
engines.
Less than 10% of the analyzed inbound link texts contain the search term "Keynote Speaker". You must increase                  <<
the number of inbound link texts that contain that search term.
Less than 20% of the analyzed inbound link texts contain the search term "Keynote Speaker". You must increase                  <<
the number of inbound link texts that contain that search term.
Less than 40% of the analyzed inbound link texts contain the search term "Keynote Speaker". You must increase                  <<
the number of inbound link texts that contain that search term.
Less than 60% of the analyzed inbound link texts contain the search term "Keynote Speaker". You must increase                  <<
the number of inbound link texts that contain that search term.
Less than 80% of the analyzed inbound link texts contain the search term "Keynote Speaker". You must increase                  <<
the number of inbound link texts that contain that search term.


No inbound link texts have been found. Make sure that Google.com is able to access your web site and that
Google.com has not banned your web site from its index.




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Internet Competitive Analysis Report                                                                          9/19/2010


Keyword use in body text
Essential
The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML
commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The
calculations include spaces and punctuation marks.


Your contents
Home About Jim Bio Articles Photos Consulting Videos Shift Happens The Lost Decade Video Other Links Handouts For
Meeting Planners Request Info Post Booking Printable Brochure Special Your Budget Keynote Topics Change
Management Topics Shift Happens! Thriving On Change Extreme Makeover - You Edition Creating Your Bucket List
Waist Management MPLC Umbrella License Customer Service Topics D-A-T-I-N-G Your Customer Becoming A
Meaningful Memory Provider Doctor Travel's Cure For The Common Trip One Size Does Not Fit All Attitudes Are Caught
Not Taught Innovative Thinking Topics What If Stop The Stupid Stuff Fundraising Solutions 3DThinking Better Change
Blog I'm not in the donut business On Target: It's not about price How To Survive the Recession: FREE ebook 5 Shifts to
Deliver Excellent e-Commerce Customer Service At Your Service Creating a "To Be" List It's Time For Innovation Cash
and Courtesy Waist Management Customer Service Stories iWant: iPhone vs. iPad Debate Between Friends Create
Customer Insistence Clients Client List Client Reviews Contact Quick Search Advanced Search Recent Blogs Cash and
Courtesy It's Time For Innovation iWant: iPhone vs. iPad Debate Between Friends Create Customer Insistence Creating a
"To Be" List At Your Service 5 Shifts to Deliver Excellent e-Commerce Customer Service How To Survive the Recession:
FREE ebook On Target: It's not about price I'm not in the donut business Home Keynote Topics Keynote Topics
Keynote Speaker Topics Jim's programs & keynote speaker topics demonstrate creative, innovative techniques that
let you compete and dominate in radically changing environments using your existing resources. Satisfaction guaranteed!
  Change Management Topics - Shift Happens! The velocity of business change has increased to the point that you
must be able to constantly shift your thinking and emphasis to address issues and opportunities as they arise.
 Management practices that may have worked yesterday may not work today. Your employees development and your
customer retention must change. You must shift your thinking & start to manage change. Learn more Click on the
Change Management Topics below for more information: Shift Happens!
Thriving On Change Extreme Makeover - You Edition Creating Your Bucket List Waist Management Customer
Service Topics - Meaningful Memories These days, even if your customers appear completely satisfied with your product
or service, 40%-50% of them will leave you and start doing business with your competition. In these programs,
participants will learn the most important steps to creating great customer service and retention. It identifies and
capitalizes on flexibility, innovativeness and stress tolerance, and provides an action summary for implementation.
Learn more Click on the Customer Service Topics below for more information: D-A-T-I-N-G Your Customer Becoming A
Meaningful Memory Provider Attitudes Are Caught Not Taught One Size Does Not Fit All Doctor Travel's Cure For The
Common Trip Innovative Thinking Topics - 3DThinking Jim has developed a process to help your participants to start the
creative problem solving process. You don't have to be born an innovator or an entrepreneur to learn these simple steps
and implement them in your business and personal life.
  Learn more Click on the Innovative Thinking Topics below for more information: 3DThinking Fundraising Solutions Stop
The Stupid Stuff Innovation Is The Product Of Discomfort *All topics are available forkeynote or breakout speeches. He
can vary the length from 30 minutes to several hours. Most presentations ideally would take 60 - 90 minutes for full
effect. _____________________________________________________________________ Please use this form to
contact us Your Name: Your Email: Subject: Security Image: Copy the numbers and letters from the security image:
Question/Comment: Jim is a professional keynote business and motivational speaker who combines humor and content
to deliver a speech / presentation that your audience is sure to enjoy.
® 505 N. Lake Shore Drive, Chicago, IL 60611 Phone: 312-527-9111 Fax: 312-527-1116 Toll Free: 1-888-SHIFTHPNS
© 2009 James Feldman. Shift Happens is a registered trademark owned by James Feldman. Home | About Jim | For
Meeting Planners | Keynote Topics | Better Change Blog | Clients | Contact




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Internet Competitive Analysis Report                                                9/19/2010



Advice for your body text
Search term: "Keynote Speaker"
                      Competitors Your Site     Advice
Number of keywords:          0 to 18          2 OK                                       OK
Keyword density:         0% to 3%         1% OK                                          OK
Number of words:        11 to 3,989       707 OK                                         OK
Search term: "Keynote"
                      Competitors Your Site     Advice
Number of keywords:          0 to 19          8 OK                                       OK
Keyword density:         0% to 3%         1% OK                                          OK
Search term: "Speaker"
                      Competitors Your Site     Advice
Number of keywords:          1 to 91          3 OK                                       OK
Keyword density:         0% to 9%         0% OK                                          OK
Keywords "Keynote" or "Speaker"
                      Competitors Your Site     Advice
Number of keywords:         1 to 110          11 OK                                      OK
Keyword density:         0% to 5%         1% OK                                          OK




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Internet Competitive Analysis Report                                                                                9/19/2010


Age of web site
Very Important
Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for
a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be
faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site).


Dates of the domain registration or of the first contents
          URL                                                        Registration Date
Your Site http://shifthappens.com/keynote-topics-2.html              Wednesday, May 15, 1996
    1     http://en.wikipedia.org/wiki/Keynote                       Saturday, January 13, 2001
    2     http://keynotespeakers.com/                                Friday, June 27, 1997
    3     http://www.keynote-speaker-motivational.com/               Monday, October 29, 2007 (newest domain)
    4     http://www.speakinc.com/                                   Tuesday, May 23, 1995
    5     http://www.bigspeak.com/                                   Wednesday, January 05, 2000
    6     http://www.susanroane.com/                                 Tuesday, December 26, 1995
    7     http://www.sltrib.com/sltrib/home/50160515-76/constit      Tuesday, March 01, 1994 (oldest domain)
          ution-lds-oaks-utah.html.csp
    8     http://www.dougdvorak.com/                                 Tuesday, February 03, 2004
    9     http://www.speakersnetworkworldwide.com/                   Thursday, May 24, 2007
   10     http://www.allamericanspeakers.com/                        Thursday, August 22, 2002
 Range    Tuesday, March 01, 1994 to Monday, October 29, 2007


Advice for the web site age
Your web site is about 14 years old. This is very good because the older your web site, the better it is for your        OK
rankings on Google.com.




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Internet Competitive Analysis Report                                                                         9/19/2010


Keyword use in H1 headline texts
Very Important
H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some
search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this
applies to Google.com, too.


Example: <h1>your very big headline text</h1>


Your contents
No. H1 Heading Text
 1.

 2.   Keynote Speaker Topics


Advice for your H1 headline texts
Search term: "Keynote Speaker"
                      Competitors Your Site       Advice
Number of keywords:          0 to 1             1 OK                                                               OK
Keyword density:        0% to 50%            67% The keyword density is too high. It should be 50% at maximum.         <<
                                                 Consider adding more text to lower the keyword density.
Search term: "Keynote"
                      Competitors Your Site       Advice
Number of keywords:          0 to 1             1 OK                                                               OK
Keyword density:       0% to 100%            33% OK                                                                OK
Search term: "Speaker"
                      Competitors Your Site       Advice
Number of keywords:          0 to 6             1 OK                                                               OK
Keyword density:        0% to 25%            33% The keyword density is too high. It should be 25% at maximum.         <<
                                                 Consider adding more text to lower the keyword density.
Keywords "Keynote" or "Speaker"
                      Competitors Your Site       Advice
Number of keywords:          0 to 7             2 OK                                                               OK
Keyword density:        0% to 50%            33% OK                                                                OK




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Internet Competitive Analysis Report                                                                             9/19/2010


Keyword use in domain name
Important
The domain name is the main part of the web page address. This chapter tries to find out if Google.com gives extra
relevance to search terms within the domain name.


Example: "your-keyword" is the domain name of http://www.your-keyword.com


Their contents
Rank Words In Domain Name                                         URL
  1   en wikipedia                                                http://en.wikipedia.org/wiki/Keynote
  2   keynotespeaker s                                            http://keynotespeakers.com/
  3   keynote speaker motivational                                http://www.keynote-speaker-motivational.com/
  4   speakinc                                                    http://www.speakinc.com/
  5   bigspeak                                                    http://www.bigspeak.com/
  6   susanroane                                                  http://www.susanroane.com/
  7   sltrib                                                      http://www.sltrib.com/sltrib/home/50160515-76/constituti
                                                                  on-lds-oaks-utah.html.csp
  8   dougdvorak                                                  http://www.dougdvorak.com/
  9   speakersnetworkworldwide                                    http://www.speakersnetworkworldwide.com/
 10   allamericanspeakers                                         http://www.allamericanspeakers.com/


Your contents
shifthappens (Domain name: "shifthappens.com")


Advice for the domain name
The domain name shifthappens.com does not contain the search term "Keynote Speaker".                                   <


If you have a young web site with only a few inbound links, then consider registering a new domain name that
contains the search term "Keynote Speaker".


If you have an established web site with a lot of inbound links, then you must compensate by improving the other
search engine ranking factors.




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Internet Competitive Analysis Report                                                                               9/19/2010


Keyword use in page URL
Important
The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com
gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes,
dashes or underscores.


Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm


Their contents
Rank Words In Page URL                                              URL
  1   wiki Keynote                                                  http://en.wikipedia.org/wiki/Keynote
  2   [no words]                                                    http://keynotespeakers.com/
  3   [no words]                                                    http://www.keynote-speaker-motivational.com/
  4   [no words]                                                    http://www.speakinc.com/
  5   [no words]                                                    http://www.bigspeak.com/
  6   [no words]                                                    http://www.susanroane.com/
  7   sltrib home 50160515 76 constitution lds oaks utah html       http://www.sltrib.com/sltrib/home/50160515-76/constituti
                                                                    on-lds-oaks-utah.html.csp
  8   [no words]                                                    http://www.dougdvorak.com/
  9   [no words]                                                    http://www.speakersnetworkworldwide.com/
 10   [no words]                                                    http://www.allamericanspeakers.com/


Your contents
keynote topics 2 (Page URL: "/ keynote-topics-2.html")


Advice for your page URL
Search term: "Keynote Speaker"
                      Competitors Your Site       Advice
Number of keywords:            all 0            0 OK                                                                    OK
Keyword density:             all 0%           0% OK                                                                     OK
Search term: "Keynote"
                      Competitors Your Site       Advice
Number of keywords:          0 to 1             1 OK                                                                    OK
Keyword density:        0% to 50%           33% OK                                                                      OK
Search term: "Speaker"
                      Competitors Your Site       Advice
Number of keywords:            all 0            0 OK                                                                    OK
Keyword density:             all 0%           0% OK                                                                     OK




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Internet Competitive Analysis Report                                               9/19/2010

Advice for your page URL
Search term: "Keynote Speaker"
Keywords "Keynote" or "Speaker"
                      Competitors Your Site    Advice
Number of keywords:          0 to 1           1 OK                                      OK
Keyword density:        0% to 25%        17% OK                                         OK




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Internet Competitive Analysis Report                                                                           9/19/2010


Links from social networks
Important
On social network sites, people decide which web sites are popular. This means that the popularity on social network
sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on
social networks. ("n/a" means "data not available".)


Links from social networks (the more the better)
               Del.icio.us                        Digg                                Total
To Your Site: 16                                  0                                   16
To Site 1:     1,495                              15                                  1,510
To Site 2:     20                                 0                                   20
To Site 3:     0                                  0                                   0
To Site 4:     9                                  0                                   9
To Site 5:     29                                 0                                   29
To Site 6:     21                                 0                                   21
To Site 7:     254                                15                                  269
To Site 8:     2                                  0                                   2
To Site 9:     0                                  0                                   0
To Site 10:    39                                 0                                   39
Range:         0 to 1,495                         0 to 15                             0 to 1,510


Advice for the links from social networks
In average, less web pages link to your page than to the top ranked pages on these social networks. The average        <<
link popularity of the top ranked pages is 172, the link popularity of your web page is 16. You must increase the
number of web pages that link to your web site on these social networks.




Created by SplinternetMarketing.com                      18 of 64                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                 9/19/2010


Server speed
Important
Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most
search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web
pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided
by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed).


Server speed results
Average Page Load Time (measured in seconds, the lower the better)
   Your           1         2          3         4          5          6         7          8         9        10       Range
   Site
     n/a      0.96s     1.38s        n/a        n/a     1.24s        n/a     3.75s        n/a       n/a     4.78s 0.96s to
                                                                                                                     4.78s


Server Speed Relative To Other Servers On The Internet (the faster the better)
   Your           1         2          3         4          5          6         7          8         9        10       Range
   Site
     n/a       fast:     fast:       n/a        n/a      fast:       n/a      very        n/a       n/a      slow:        very
            top 25% top 30%                           top 25%                slow:                         bottom        slow:
                                                                           bottom                            20%        bottom
                                                                             10%                                        10% to
                                                                                                                          fast:
                                                                                                                       top 25%


Advice for the server speed
The speed of your web site could not be determined. In general, the faster your web site, the better it could be for       <
your rankings on Google.com. If you have a slow web site, you should contact or even switch your web hosting
provider.




Created by SplinternetMarketing.com                      19 of 64                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                          9/19/2010


Keyword use in H2-H6 headline texts
Important
H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in
the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline
texts. This chapter examines if this applies to Google.com, too.


Example: <h3>your big headline text</h3>


Your contents
No. Heading Texts
 1.   [H2] Quick Search
 2.   [H2] Recent Blogs
 3.   [H2] Keynote Topics
 4.   [H3] Jim's programs & keynote speaker topics demonstrate creative, innovative techniques that let you compete
      and dominate in radically changing environments using your existing resources. Satisfaction guaranteed!
 5.   [H3] Change Management Topics - Shift Happens!
 6.   [H3] Customer Service Topics - Meaningful Memories
 7.   [H3] Innovative Thinking Topics - 3DThinking
 8.   [H2] Follow on twitter
 9.   [H6] Click image to start/stop video


Advice for your H2-H6 headline texts
Search term: "Keynote Speaker"
                       Competitors Your Site         Advice
Number of keywords:             0 to 4          1 OK                                                                OK
Keyword density:          0% to 13%           4% OK                                                                 OK
Search term: "Keynote"
                       Competitors Your Site         Advice
Number of keywords:             0 to 4          2 OK                                                                OK
Keyword density:           0% to 7%           4% OK                                                                 OK
Search term: "Speaker"
                       Competitors Your Site         Advice
Number of keywords:             0 to 7          1 OK                                                                OK
Keyword density:           0% to 8%           2% OK                                                                 OK
Keywords "Keynote" or "Speaker"
                       Competitors Your Site         Advice
Number of keywords:            0 to 11          3 OK                                                                OK
Keyword density:           0% to 7%           3% OK                                                                 OK




Created by SplinternetMarketing.com                     20 of 64                         www.SplinternetMarketing.com
Internet Competitive Analysis Report                                 9/19/2010




Created by SplinternetMarketing.com    21 of 64   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                9/19/2010


Keyword use in IMG ALT attributes
Important
The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has
turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if
the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the
<img alt> attributes to improve your rankings.


Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword">


Your contents
No. Image Alt Attribute Text                                         Image File Name
 1.   James Feldman Keynote Speaker Printable Brochure               /images/printable-brochure.jpg
 2.   Security Image                                                 /security/image.png?6447273
 3.   [empty]                                                        http://img.constantcontact.com/ui/images1/visitor/email2
                                                                     _trans.gif
 4.   Special for Keynote Speaker Jim Feldman                        http://shifthappens.com/images/blocks/keynote-special-s
                                                                     tretch.jpg


Advice for your IMG ALT attributes
Search term: "Keynote Speaker"
                       Competitors Your Site         Advice
Number of keywords:            0 to 7              2 OK                                                                    OK
Keyword density:          0% to 25%            29% The keyword density is too high. It should be 25% at maximum.           <<
                                                   Consider adding more text to lower the keyword density.
Search term: "Keynote"
                       Competitors Your Site         Advice
Number of keywords:            0 to 8              2 OK                                                                    OK
Keyword density:          0% to 13%            14% The keyword density is too high. It should be 13% at maximum.           <<
                                                   Consider adding more text to lower the keyword density.
Search term: "Speaker"
                       Competitors Your Site         Advice
Number of keywords:           0 to 19              2 OK                                                                    OK
Keyword density:          0% to 22%            14% OK                                                                      OK
Keywords "Keynote" or "Speaker"
                       Competitors Your Site         Advice
Number of keywords:           0 to 22              4 OK                                                                    OK
Keyword density:          0% to 17%            14% OK                                                                      OK




Created by SplinternetMarketing.com                       22 of 64                             www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                 9/19/2010


Top level domain of web site
Important
Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents.
For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz,
.info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results.


Top level domain results
     Your           1           2          3           4              5       6          7           8           9         10
     Site
     .com        .org       .com       .com        .com        .com       .com       .com        .com        .com        .com


Advice for the top level domain of your web site
Your web site URL shifthappens.com/keynote-topics-2.html contains the often used top level domain .com. This is           OK
neither good nor bad for your rankings on Google.com.




Created by SplinternetMarketing.com                        23 of 64                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                           9/19/2010


Keyword use in bold body text
Important
The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a
darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the
HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks.


Their contents
Rank Keyword use in bold body text
  1    does not cite any references or sources keynote keynote address keynote speech
  2    WHAT WE DO green M&Ms YOU'VE COME TO THE RIGHT PLACE AND HERE'S ONE MORE THING THAT'S
       FREE Katrina's Blog FEATURED SPEAKER Looking for Will? TRANSLATE:
  3    energized entertained educated alive with possibilities His new top-selling book The Real Truth About Success ,
       published by McGraw Hill, is available in all major bookstores manufacturing entertainment telecommunications
       financial services The Real Truth About Success: Making the Most of Difficult Situations: Getting Great Results:
       Generations Working Better Together How to Win an Unfair Fight: See additional keynote information and
       description [and 761 additional characters]
  4    Dr. John M. Kennedy read more about this speaker >> Robert Tucker read more about this speaker >> Dr. John
       M. Kennedy read more about this speaker >> Durwood Fincher’s read more about this speaker >> Don Hutson
       George Lucas read more about this speaker >> Aron Ralston read more about this speaker >> Jason Dorsey
       read more about this speaker >> keynote speakers, professional speakers, celebrities, entertainers and
       emcees National Speaker s Showcas [and 58 additional characters]
  5    Contact us any time Big Big Big Big Big Big We Make Sustainable Attainable CLICK HERE TO SAVE THE
       PLANET AND MAKE MONEY! Big News, Ideas and Information Col. Mike Mullane Bring the Best in the Business
       to Your Organization: The World’s Top Motivational Speaker s, Keynote Speaker s and Business Speaker s are
       at BigSpeak. Big
  6    Susan RoAne's New FREE EBook: Nuances of Business Networking Let Susan RoAne Help You: Make
       Contacts Create Connections Develop Relationships Build Business Susan RoAne is the leading authority and
       original expert on how to work a room . Her best-selling books , popular interactive presentations and media
       interviews develop, build and manage client relationships that increase business growth . CNN, CNBC, ABC NBC
       , and on her own monthly f [and 1,892 additional characters]
  7    ALL LOCAL NEWS All sports View all All Money Stories All Opinion All Lifestyle All Entertainment View
       frequently asked questions Online Print
  8    Motivational Humorous Speaker -Motivational Speaker , Humorous Speaker : Doug Dvorak CSP EMAIL OR
       CALL DOUG DVORAK TODAY @ (847) 359-6969 FOR YOUR FREE MEETING ASSESSMENT FOR YOUR
       NEXT EVENT... A $300.00 VALUE! If you’re looking for a Motivational Humorous Speaker with a powerful
       message, who is absolutely hilarious and inspirational, then Book Doug Dvorak as your Motivational Humorous
       Speaker . Doug Dvorak's unique presentation topics encourag [and 2,385 additional characters]
  9    American Entertainment Magazine has awarded The Passing Zone Best Novelty Group of the Year. - Owen
       Morse Suzie Humphreys David Browning John Pullum Super Competent: The Six Keys to Perform at Your
       Productive Best - Laura Stack More Speaker s >> Next Book >>
 10    Search: SEARCH SPEAKERS: Speaker s Division Lifestyle Division Entertainment Division Booking Motivational
       Keynote Speaker s & Top Celebrity Talent If you are looking to hire a motivational, keynote, inspirational, sports
       or celebrity speaker, All American Speaker s Bureau is here to help. Celebrity Endorsement Experts Custom
       Keynote Speaker Arrangements for Your Event All American Speaker s Bureau All American Speaker s Bureau
       and All American Talent [and 379 additional characters]




Created by SplinternetMarketing.com                     24 of 64                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                           9/19/2010



Your contents
Satisfaction guaranteed! Click on the Change Management Topics below for more information: Click on the Customer
Service Topics below for more information: Click on the Innovative Thinking Topics below for more information: *All topics
are available for keynote or breakout speeches. Shift Happens!®


Advice for your bold body text
Search term: "Keynote Speaker"
                      Competitors Your Site        Advice
Number of keywords:           0 to 4            0 You could use the search term "Keynote Speaker" at least            <
                                                  once but this is optional.
Keyword density:          0% to 4%            0% You could increase the keyword density for the search term           <
                                                 "Keynote Speaker" but this is optional.
Search term: "Keynote"
                      Competitors Your Site        Advice
Number of keywords:           0 to 4            1 OK                                                                 OK
Keyword density:        0% to 25%             2% OK                                                                  OK
Search term: "Speaker"
                      Competitors Your Site        Advice
Number of keywords:          0 to 17            0 You could use the search term "Speaker" at least once but this      <
                                                  is optional.
Keyword density:        0% to 15%             0% You could increase the keyword density for the search term           <
                                                 "Speaker" but this is optional.
Keywords "Keynote" or "Speaker"
                      Competitors Your Site        Advice
Number of keywords:          0 to 17            1 OK                                                                 OK
Keyword density:        0% to 13%             1% OK                                                                  OK




Created by SplinternetMarketing.com                    25 of 64                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                              9/19/2010


Number of visitors to the site
Important
Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is
reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data
from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.


Alexa.com Traffic Rank results (the lower the better)
            URL                                                                                         Alexa Traffic Rank
Your Site http://shifthappens.com/keynote-topics-2.html                                                    Rank #2,171,712
    1       http://en.wikipedia.org/wiki/Keynote                                 Rank #7 (most visitors of the competitors)
    2       http://keynotespeakers.com/                                                                      Rank #684,488
    3       http://www.keynote-speaker-motivational.com/                                                   Rank #1,094,847
    4       http://www.speakinc.com/                                                                       Rank #1,251,604
    5       http://www.bigspeak.com/                                                                         Rank #437,922
    6       http://www.susanroane.com/                                                                     Rank #1,465,763
    7       http://www.sltrib.com/sltrib/home/50160515-76/constit                                              Rank #7,481
            ution-lds-oaks-utah.html.csp
    8       http://www.dougdvorak.com/                                                                       Rank #780,964
    9       http://www.speakersnetworkworldwide.com/                     Rank #2,186,662 (least visitors of the competitors)
   10       http://www.allamericanspeakers.com/                                                              Rank #295,753
 Range                                                                                                        7 to 2,186,662
                                                                                                   (average rank: #820,549)


Advice for the number of visitors to your site
Your web site shifthappens.com/keynote-topics-2.html does not appear to attract many visitors because your traffic      <<
rank is above #100,000 and you have less visitors than the average of your competitors. This could be
disadvantageous to your rankings on Google.com.




Created by SplinternetMarketing.com                       26 of 64                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                              9/19/2010


Keyword use in same domain link texts
Moderately Important
Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that
point to a web page on the same domain. This chapter examines if Google.com takes search terms in same domain link
texts into account.


Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contact
information".


Your contents
No. Same Domain Link Text                                         Link URL
 1.   [empty]                                                     /
 2.   About Jim                                                   /about-jim-2.html
 3.   Bio                                                         /bio.html
 4.   Articles                                                    /articles.html
 5.   Photos                                                      /photos.html
 6.   Consulting                                                  /consulting.html
 7.   Videos                                                      /videos.html
 8.   Shift Happens The Lost Decade Video                         /shift-happens-the-lost-decade-video.html
 9.   Other Links                                                 /other-links.html
10. Handouts                                                      /handouts.html
11. For Meeting Planners                                          /for-meeting-planners-2.html
12. Request Info                                                  /request-info.html
13. Post Booking                                                  /post-booking-.html
14. Printable Brochure                                            /printable-brochure.html
15. Special                                                       /special.html
16. Your Budget                                                   /your-budget.html
17. Keynote Topics                                                /keynote-topics-2.html
18. Change Management Topics                                      /change-management-topics.html
19. Shift Happens! Thriving On Change                             /shift-happens-thriving-on-change.html
20. Extreme Makeover - You Edition                                /extreme-makeover---you-edition.html
21. Creating Your Bucket List                                     /creating-your-bucket-list.html
22. Waist Management                                              /waist-management.html
23. MPLC Umbrella License                                         /mplc-umbrella-license.html
24. Customer Service Topics                                       /customer-service-topics.html
25. D-A-T-I-N-G Your Customer                                     /d-a-t-i-n-g-your-customer.html
26. Becoming A Meaningful Memory Provider                         /becoming-a-meaningful-memory-provider.html
27. Doctor Travel's Cure For The Common Trip                      /doctor-travels-cure-for-the-common-trip.html




Created by SplinternetMarketing.com                    27 of 64                              www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                            9/19/2010

Your contents
No. Same Domain Link Text                                      Link URL
28. One Size Does Not Fit All                                  /one-size-does-not-fit-all.html
29. Attitudes Are Caught Not Taught                            /attitudes-are-caught-not-taught.html
30. Innovative Thinking Topics                                 /innovative-thinking-topics.html
31. What If                                                    /what-if-2.html
32. Stop The Stupid Stuff                                      /stop-the-stupid-stuff.html
33. Fundraising Solutions                                      /fundraising-solutions.html
34. 3DThinking                                                 /3dthinking.html
35. Better Change Blog                                         /blogs/better-change-blog.html
36. I'm not in the donut business                              /blogs/im-not-in-the-donut-business.html
37. On Target: It's not about price                            /blogs/on-target-its-not-about-price.html
38. How To Survive the Recession: FREE ebook                   /blogs/how-to-survive-the-recession-free-ebook.html
39. 5 Shifts to Deliver Excellent e-Commerce Customer          /blogs/5-shifts-to-deliver-excellent-e-commerce-customer-
    Service                                                    service.html
40. At Your Service                                            /blogs/at-your-service.html
41. Creating a "To Be" List                                    /blogs/creating-a-to-be-list.html
42. It's Time For Innovation                                   /blogs/its-time-for-innovation.html
43. Cash and Courtesy                                          /blogs/cash-and-courtesy.html
44. Waist Management                                           /blogs/waist-management.html
45. Customer Service Stories                                   /blogs/customer-service-stories.html
46. iWant: iPhone vs. iPad Debate Between Friends              /blogs/iwant-iphone-vs-ipad-debate-between-friends.html
47. Create Customer Insistence                                 /blogs/create-customer-insistence.html
48. Clients                                                    /clients-2.html
49. Client List                                                /client-list.html
50. Client Reviews                                             /client-reviews.html
51. Contact                                                    /contact-3.html
52. Advanced Search                                            /search
53. [empty]                                                    /JamesFeldmanPacket.pdf
54. Cash and Courtesy                                          /blogs/cash-and-courtesy.html
55. It's Time For Innovation                                   /blogs/its-time-for-innovation.html
56. iWant: iPhone vs. iPad Debate Between Friends              /blogs/iwant-iphone-vs-ipad-debate-between-friends.html
57. Create Customer Insistence                                 /blogs/create-customer-insistence.html
58. Creating a "To Be" List                                    /blogs/creating-a-to-be-list.html
59. At Your Service                                            /blogs/at-your-service.html
60. 5 Shifts to Deliver Excellent e-Commerce Customer          /blogs/5-shifts-to-deliver-excellent-e-commerce-customer-
    Service                                                    service.html
61. How To Survive the Recession: FREE ebook                   /blogs/how-to-survive-the-recession-free-ebook.html




Created by SplinternetMarketing.com                 28 of 64                                 www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                       9/19/2010

Your contents
No. Same Domain Link Text                                 Link URL
62. On Target: It's not about price                       /blogs/on-target-its-not-about-price.html
63. I'm not in the donut business                         /blogs/im-not-in-the-donut-business.html
64. Home                                                  /
65. Change Management Topics                              /change-management-topics.html
66. Learn more                                            /change-management.html
67. Change Management Topics                              /change-management-topics.html
68. Shift Happens! Thriving On Change                     /shift-happens-thriving-on-change.html
69. Extreme Makeover - You Edition                        /extreme-makeover---you-edition.html
70. Creating Your Bucket List                             /creating-your-bucket-list.html
71. Waist Management                                      /waist-management.html
72. Customer Service Topics                               /customer-service-topics.html
73. Learn more                                            /customer-service.html
74. Customer Service Topics                               /customer-service-topics.html
75. D-A-T-I-N-G Your Customer                             /d-a-t-i-n-g-your-customer.html
76. [empty]                                               /customer-service.html
77. Becoming A Meaningful Memory Provider                 /becoming-a-meaningful-memory-provider.html
78. [empty]                                               /customer-service.html
79. Attitudes Are Caught Not Taught                       /attitudes-are-caught-not-taught.html
80. One Size Does Not Fit All                             /one-size-does-not-fit-all.html
81. Doctor Travel's Cure For The Common Trip              /doctor-travels-cure-for-the-common-trip.html
82. Innovative Thinking Topics                            /innovative-thinking-topics.html
83. Learn more                                            /innovative-thinking.html
84. Innovative Thinking Topics                            /innovative-thinking-topics.html
85. [empty]                                               /3dthinking.html
86. 3DThinking                                            /3dthinking.html
87. Fundraising Solutions                                 /fundraising-solutions.html
88. Stop The Stupid Stuff                                 /stop-the-stupid-stuff.html
89. Innovation Is The Product Of Discomfort               /innovation-is-the-product-of-discomfort.html
90. [empty]                                               /special.html
91. About Jim                                             /about-jim-2.html
92. For Meeting Planners                                  /for-meeting-planners-2.html
93. Keynote Topics                                        /keynote-topics-2.html
94. Better Change Blog                                    /blogs/better-change-blog.html
95. Clients                                               /clients-2.html
96. Contact                                               /contact-3.html




Created by SplinternetMarketing.com            29 of 64                                 www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                       9/19/2010

Advice for your same domain link texts
Search term: "Keynote Speaker"
                      Competitors Your Site     Advice
Number of keywords:         0 to 11           0 You could use the search term "Keynote Speaker" at least         <
                                                once but this is optional.
Keyword density:         0% to 9%         0% You could increase the keyword density for the search term          <
                                             "Keynote Speaker" but this is optional.
Search term: "Keynote"
                      Competitors Your Site     Advice
Number of keywords:         0 to 11           2 OK                                                               OK
Keyword density:         0% to 6%         1% OK                                                                  OK
Search term: "Speaker"
                      Competitors Your Site     Advice
Number of keywords:         0 to 47           0 You could use the search term "Speaker" at least once but this   <
                                                is optional.
Keyword density:        0% to 20%         0% You could increase the keyword density for the search term          <
                                             "Speaker" but this is optional.
Keywords "Keynote" or "Speaker"
                      Competitors Your Site     Advice
Number of keywords:         0 to 58           2 OK                                                               OK
Keyword density:        0% to 12%         0% OK                                                                  OK




Created by SplinternetMarketing.com                  30 of 64                         www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                             9/19/2010


Keyword use in outbound link texts
Moderately Important
Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tags
when the <a> tag links to a web page on a different domain. This chapter examines if Google.com gives relevance to
search terms in outbound link texts.


Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the
outbound link text "About the company".


Your contents
No. Outbound Link Text                                              Link URL
 1.   Home                                                          http://employeemotivation.com/
 2.   Share                                                         http://addthis.com/bookmark.php?v=250&amp;username
                                                                    =shifthappens
 3.   Follow on twitter                                             http://www.twitter.com/ShiftHappensNow
 4.   [empty]                                                       http://visitor.constantcontact.com/d.jsp?m=11034502994
                                                                    16&amp;p=oi
 5.   Subscribe to Newsletter                                       http://visitor.constantcontact.com/d.jsp?m=11034502994
                                                                    16&amp;p=oi
 6.   Home                                                          http://employeemotivation.com/


Advice for your outbound link texts
Search term: "Keynote Speaker"
                          Competitors Your Site     Advice
Number of keywords:               all 0           0 OK                                                                    OK
Keyword density:                all 0%         0% OK                                                                      OK
Search term: "Keynote"
                          Competitors Your Site     Advice
Number of keywords:               all 0           0 OK                                                                    OK
Keyword density:                all 0%         0% OK                                                                      OK
Search term: "Speaker"
                          Competitors Your Site     Advice
Number of keywords:             0 to 1            0 You could use the search term "Speaker" at least once but this        <
                                                    is optional.
Keyword density:             0% to 9%          0% You could increase the keyword density for the search term              <
                                                  "Speaker" but this is optional.
Keywords "Keynote" or "Speaker"
                          Competitors Your Site     Advice
Number of keywords:             0 to 1            0 You could use one of the keywords "Keynote" or "Speaker" at           <




Created by SplinternetMarketing.com                      31 of 64                            www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                9/19/2010

Advice for your outbound link texts
Search term: "Keynote Speaker"
                                           least once but this is optional.
Keyword density:         0% to 5%      0% You could increase the keyword density for the keywords         <
                                          "Keynote" or "Speaker" but this is optional.




Created by SplinternetMarketing.com             32 of 64                       www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                9/19/2010


Keyword use in same domain link URLs
Moderately Important
Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages
on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com.


Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL
"contact.htm".


Your contents
No. Same Domain Link URL                                             Link Text
 1.   [empty] [/]                                                    [empty]
 2.   about jim 2 [/about-jim-2.html]                                About Jim
 3.   bio [/bio.html]                                                Bio
 4.   articles [/articles.html]                                      Articles
 5.   photos [/photos.html]                                          Photos
 6.   consulting [/consulting.html]                                  Consulting
 7.   videos [/videos.html]                                          Videos
 8.   shift happens the lost decade video                            Shift Happens The Lost Decade Video
      [/shift-happens-the-lost-decade-video.html]
 9.   other links [/other-links.html]                                Other Links
10. handouts [/handouts.html]                                        Handouts
11. for meeting planners 2 [/for-meeting-planners-2.html]            For Meeting Planners
12. request info [/request-info.html]                                Request Info
13. post booking [/post-booking-.html]                               Post Booking
14. printable brochure [/printable-brochure.html]                    Printable Brochure
15. special [/special.html]                                          Special
16. your budget [/your-budget.html]                                  Your Budget
17. keynote topics 2 [/ keynote-topics-2.html]                       Keynote Topics
18. change management topics                                         Change Management Topics
    [/change-management-topics.html]
19. shift happens thriving on change                                 Shift Happens! Thriving On Change
    [/shift-happens-thriving-on-change.html]
20. extreme makeover you edition                                     Extreme Makeover - You Edition
    [/extreme-makeover---you-edition.html]
21. creating your bucket list [/creating-your-bucket-list.html]      Creating Your Bucket List
22. waist management [/waist-management.html]                        Waist Management
23. mplc umbrella license [/mplc-umbrella-license.html]              MPLC Umbrella License
24. customer service topics [/customer-service-topics.html]          Customer Service Topics
25. d a t i n g your customer [/d-a-t-i-n-g-your-customer.html] D-A-T-I-N-G Your Customer




Created by SplinternetMarketing.com                       33 of 64                               www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                 9/19/2010

Your contents
No. Same Domain Link URL                                              Link Text
26. becoming a meaningful memory provider                             Becoming A Meaningful Memory Provider
    [/becoming-a-meaningful-memory-provider.html]
27. doctor travels cure for the common trip                           Doctor Travel's Cure For The Common Trip
    [/doctor-travels-cure-for-the-common-trip.html]
28. one size does not fit all [/one-size-does-not-fit-all.html]       One Size Does Not Fit All
29. attitudes are caught not taught                                   Attitudes Are Caught Not Taught
    [/attitudes-are-caught-not-taught.html]
30. innovative thinking topics [/innovative-thinking-topics.html] Innovative Thinking Topics
31. what if 2 [/what-if-2.html]                                       What If
32. stop the stupid stuff [/stop-the-stupid-stuff.html]               Stop The Stupid Stuff
33. fundraising solutions [/fundraising-solutions.html]               Fundraising Solutions
34. 3dthinking [/3dthinking.html]                                     3DThinking
35. blogs better change blog [/blogs/better-change-blog.html] Better Change Blog
36. blogs im not in the donut business                                I'm not in the donut business
    [/blogs/im-not-in-the-donut-business.html]
37. blogs on target its not about price                               On Target: It's not about price
    [/blogs/on-target-its-not-about-price.html]
38. blogs how to survive the recession free ebook                     How To Survive the Recession: FREE ebook
    [/blogs/how-to-survive-the-recession-free-ebook.html]
39. blogs 5 shifts to deliver excellent e commerce customer 5 Shifts to Deliver Excellent e-Commerce Customer
    service                                                   Service
    [/blogs/5-shifts-to-deliver-excellent-e-commerce-customer
    -service.html]
40. blogs at your service [/blogs/at-your-service.html]               At Your Service
41. blogs creating a to be list                                       Creating a "To Be" List
    [/blogs/creating-a-to-be-list.html]
42. blogs its time for innovation                                     It's Time For Innovation
    [/blogs/its-time-for-innovation.html]
43. blogs cash and courtesy [/blogs/cash-and-courtesy.html]           Cash and Courtesy
44. blogs waist management                                            Waist Management
    [/blogs/waist-management.html]
45. blogs customer service stories                                    Customer Service Stories
    [/blogs/customer-service-stories.html]
46. blogs iwant iphone vs ipad debate between friends         iWant: iPhone vs. iPad Debate Between Friends
    [/blogs/iwant-iphone-vs-ipad-debate-between-friends.html]
47. blogs create customer insistence                                  Create Customer Insistence
    [/blogs/create-customer-insistence.html]
48. clients 2 [/clients-2.html]                                       Clients
49. client list [/client-list.html]                                   Client List
50. client reviews [/client-reviews.html]                             Client Reviews




Created by SplinternetMarketing.com                        34 of 64                               www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                9/19/2010

Your contents
No. Same Domain Link URL                                             Link Text
51. contact 3 [/contact-3.html]                                      Contact
52. search [/search]                                                 Advanced Search
53. JamesFeldmanPacket [/JamesFeldmanPacket.pdf]                     [empty]
54. blogs cash and courtesy [/blogs/cash-and-courtesy.html]          Cash and Courtesy
55. blogs its time for innovation                                    It's Time For Innovation
    [/blogs/its-time-for-innovation.html]
56. blogs iwant iphone vs ipad debate between friends         iWant: iPhone vs. iPad Debate Between Friends
    [/blogs/iwant-iphone-vs-ipad-debate-between-friends.html]
57. blogs create customer insistence                                 Create Customer Insistence
    [/blogs/create-customer-insistence.html]
58. blogs creating a to be list                                      Creating a "To Be" List
    [/blogs/creating-a-to-be-list.html]
59. blogs at your service [/blogs/at-your-service.html]              At Your Service
60. blogs 5 shifts to deliver excellent e commerce customer 5 Shifts to Deliver Excellent e-Commerce Customer
    service                                                   Service
    [/blogs/5-shifts-to-deliver-excellent-e-commerce-customer
    -service.html]
61. blogs how to survive the recession free ebook                    How To Survive the Recession: FREE ebook
    [/blogs/how-to-survive-the-recession-free-ebook.html]
62. blogs on target its not about price                              On Target: It's not about price
    [/blogs/on-target-its-not-about-price.html]
63. blogs im not in the donut business                               I'm not in the donut business
    [/blogs/im-not-in-the-donut-business.html]
64. [empty] [/]                                                      Home
65. change management topics                                         Change Management Topics
    [/change-management-topics.html]
66. change management [/change-management.html]                      Learn more
67. change management topics                                         Change Management Topics
    [/change-management-topics.html]
68. shift happens thriving on change                                 Shift Happens! Thriving On Change
    [/shift-happens-thriving-on-change.html]
69. extreme makeover you edition                                     Extreme Makeover - You Edition
    [/extreme-makeover---you-edition.html]
70. creating your bucket list [/creating-your-bucket-list.html]      Creating Your Bucket List
71. waist management [/waist-management.html]                        Waist Management
72. customer service topics [/customer-service-topics.html]          Customer Service Topics
73. customer service [/customer-service.html]                        Learn more
74. customer service topics [/customer-service-topics.html]          Customer Service Topics
75. d a t i n g your customer [/d-a-t-i-n-g-your-customer.html] D-A-T-I-N-G Your Customer




Created by SplinternetMarketing.com                       35 of 64                               www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                 9/19/2010

Your contents
No. Same Domain Link URL                                              Link Text
76. customer service [/customer-service.html]                         [empty]
77. becoming a meaningful memory provider                             Becoming A Meaningful Memory Provider
    [/becoming-a-meaningful-memory-provider.html]
78. customer service [/customer-service.html]                         [empty]
79. attitudes are caught not taught                                   Attitudes Are Caught Not Taught
    [/attitudes-are-caught-not-taught.html]
80. one size does not fit all [/one-size-does-not-fit-all.html]       One Size Does Not Fit All
81. doctor travels cure for the common trip                           Doctor Travel's Cure For The Common Trip
    [/doctor-travels-cure-for-the-common-trip.html]
82. innovative thinking topics [/innovative-thinking-topics.html] Innovative Thinking Topics
83. innovative thinking [/innovative-thinking.html]                   Learn more
84. innovative thinking topics [/innovative-thinking-topics.html] Innovative Thinking Topics
85. 3dthinking [/3dthinking.html]                                     [empty]
86. 3dthinking [/3dthinking.html]                                     3DThinking
87. fundraising solutions [/fundraising-solutions.html]               Fundraising Solutions
88. stop the stupid stuff [/stop-the-stupid-stuff.html]               Stop The Stupid Stuff
89. innovation is the product of discomfort                           Innovation Is The Product Of Discomfort
    [/innovation-is-the-product-of-discomfort.html]
90. special [/special.html]                                           [empty]
91. about jim 2 [/about-jim-2.html]                                   About Jim
92. for meeting planners 2 [/for-meeting-planners-2.html]             For Meeting Planners
93. keynote topics 2 [/ keynote-topics-2.html]                        Keynote Topics
94. blogs better change blog [/blogs/better-change-blog.html] Better Change Blog
95. clients 2 [/clients-2.html]                                       Clients
96. contact 3 [/contact-3.html]                                       Contact


Advice for your same domain link URLs
Search term: "Keynote Speaker"
                       Competitors Your Site          Advice
Number of keywords:           0 to 43              0 You could use the search term "Keynote Speaker" at least              <
                                                     once but this is optional.
Keyword density:          0% to 28%              0% You could increase the keyword density for the search term             <
                                                    "Keynote Speaker" but this is optional.
Search term: "Keynote"
                       Competitors Your Site          Advice
Number of keywords:           0 to 43              2 OK                                                                   OK
Keyword density:          0% to 14%              1% OK                                                                    OK




Created by SplinternetMarketing.com                        36 of 64                               www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                       9/19/2010

Advice for your same domain link URLs
Search term: "Keynote Speaker"
Search term: "Speaker"
                      Competitors Your Site     Advice
Number of keywords:         0 to 70           0 You could use the search term "Speaker" at least once but this   <
                                                is optional.
Keyword density:        0% to 25%         0% You could increase the keyword density for the search term          <
                                             "Speaker" but this is optional.
Keywords "Keynote" or "Speaker"
                      Competitors Your Site     Advice
Number of keywords:        0 to 111           2 OK                                                               OK
Keyword density:        0% to 18%         0% OK                                                                  OK




Created by SplinternetMarketing.com                  37 of 64                         www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                            9/19/2010


Keyword use in outbound link URLs
Moderately Important
Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other
web sites, i.e. links to other domains. This chapter examines if Google.com gives relevance to search terms in outbound
links


Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL
"www.not-your-site.com/info.htm".


Your contents
No. Outbound Link URL                                              Link Text
 1.   employeemotivation [http://employeemotivation.com/]          Home
 2.   addthis bookmark v 250 amp username shifthappens    Share
      [http://addthis.com/bookmark.php?v=250&amp;username
      =shifthappens]
 3.   www twitter ShiftHappensNow                                  Follow on twitter
      [http://www.twitter.com/ShiftHappensNow]
 4.   visitor constantcontact d m 1103450299416 amp p oi           [empty]
      [http://visitor.constantcontact.com/d.jsp?m=1103450299
      416&amp;p=oi]
 5.   visitor constantcontact d m 1103450299416 amp p oi           Subscribe to Newsletter
      [http://visitor.constantcontact.com/d.jsp?m=1103450299
      416&amp;p=oi]
 6.   employeemotivation [http://employeemotivation.com/]          Home


Advice for your outbound link URLs
Search term: "Keynote Speaker"
                      Competitors Your Site        Advice
Number of keywords:          0 to 12             0 You could use the search term "Keynote Speaker" at least           <
                                                   once but this is optional.
Keyword density:          0% to 7%            0% You could increase the keyword density for the search term           <
                                                 "Keynote Speaker" but this is optional.
Search term: "Keynote"
                      Competitors Your Site        Advice
Number of keywords:          0 to 12             0 You could use the search term "Keynote" at least once but this     <
                                                   is optional.
Keyword density:          0% to 6%            0% You could increase the keyword density for the search term           <
                                                 "Keynote" but this is optional.
Search term: "Speaker"
                      Competitors Your Site        Advice
Number of keywords:          0 to 12             0 You could use the search term "Speaker" at least once but this     <




Created by SplinternetMarketing.com                     38 of 64                             www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                      9/19/2010

Advice for your outbound link URLs
Search term: "Keynote Speaker"
                                                is optional.
Keyword density:         0% to 7%         0% You could increase the keyword density for the search term         <
                                             "Speaker" but this is optional.
Keywords "Keynote" or "Speaker"
                      Competitors Your Site     Advice
Number of keywords:         0 to 24           0 You could use one of the keywords "Keynote" or "Speaker" at     <
                                                least once but this is optional.
Keyword density:         0% to 6%         0% You could increase the keyword density for the keywords            <
                                             "Keynote" or "Speaker" but this is optional.




Created by SplinternetMarketing.com                  39 of 64                        www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                           9/19/2010


Keyword use in meta description
Moderately Important
The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com takes the
Meta Description tag into account. Some search engines display the text to the user in the search results.


Example: <meta name="description" content="This sentence describes the contents of your web site.">


Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to
make sure that your web site is displayed with an attractive description in the search results.


Their contents
Rank Keyword use in meta description
  1    [not used]
  2    [not used]
  3    Motivational speaker Garrison Wynn is a keynote speaker known for his entertaining, customized and research
       driven keynotes in sales, customer service, leadership, change management and success. He is a professional
       speaker based in Houston, Texas providing keynotes for corporate events and association meetings that are drop
       dead funny, motivational and full of research on what the most successful do differently.
  4    Speak Inc - A professional motivational speakers bureau providing keynote, motivational, professional, and
       corporate speakers.
  5    Big Speak Motivational Speaker s Bureau arranges professional keynote speakers, business speakers and
       celebrities for your conferences, business meetings and corporate events.
  6    Official site for Susan RoAne, keynote speaker, best-selling author, expert in business networking, building
       relationships, how to work a room and overcome shyness.
  7    LDS general authority Dallin H. Oaks will be the keynote speaker at a Constitution Day event next month
       sponsored by the University of Utah’s Hinckley
  8    If you’re looking for a Professional Humorous Motivational Speaker with a powerful message, who is hilarious and
       inspirational, then Book Doug Dvorak as your motivational humorous and keynote speaker. Contact us now at
       1.847.359.6969!
  9    At Speaker s Network Worldwide, We bring research, depth and tremendous choice to your selection. Visit us
       today for best motivational speaker, bureau speakers, keynote speakers and professional business speakers.
       For more details call us at 877-342-0095.
 10    All-American Speaker s Bureau offers professional motivational speakers, sports speakers, celebrity speakers,
       famous keynote speakers you can hire or book for any business or corporate speaking engagement, including
       sports figures, authors, corporate business speakers, celebrity agent, talent booking agency, celebrity personal
       appearances, entertainment booking agency speaker, celebrity chefs, top celebrity talent and comedians for
       celebrity endor [and 85 additional characters]


Your contents
Keynote speaker topics for Jim Feldman & Shift Happens. He specializes in Change Management, Customer Services
& Innovative Problem Solving




Created by SplinternetMarketing.com                     40 of 64                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                               9/19/2010

Advice for your meta description
Search term: "Keynote Speaker"
                      Competitors Your Site    Advice
Number of keywords:          0 to 1           1 OK                                      OK
Keyword density:        0% to 10%        10% OK                                         OK
Search term: "Keynote"
                      Competitors Your Site    Advice
Number of keywords:          0 to 3           1 OK                                      OK
Keyword density:         0% to 7%         5% OK                                         OK
Search term: "Speaker"
                      Competitors Your Site    Advice
Number of keywords:          0 to 8           1 OK                                      OK
Keyword density:        0% to 14%         5% OK                                         OK
Keywords "Keynote" or "Speaker"
                      Competitors Your Site    Advice
Number of keywords:          0 to 9           2 OK                                      OK
Keyword density:        0% to 11%         5% OK                                         OK




Created by SplinternetMarketing.com                  41 of 64   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                               9/19/2010


Number of trailing slashes in URL
Moderately Important
The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL
contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think
that the page is important in relation to the other pages.


Number of trailing slashes
   Your           1         2          3         4         5          6         7          8         9        10     Range
   Site
       0          1         0          0         0         0          0         3          0         0         0      0 to 3


Advice for the number of trailing slashes in your web site URL
The URL shifthappens.com/keynote-topics-2.html does not contain more or less trailing slashes than the top              OK
ranked pages. This means that you do not have to change the number of trailing slashes in your URL.




Created by SplinternetMarketing.com                      42 of 64                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                          9/19/2010


HTML validation of web page to W3C standards
Slightly Important
Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change
constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and
what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page,
then search engines might not be able to read everything of your web page.


Validation results
        Validity
HTML: no errors, valid
        http://validator.w3.org/check?uri=http://shifthappens.com/keynote-topics-2.html
CSS:    no errors, valid
        http://jigsaw.w3.org/css-validator/validator?uri=http://shifthappens.com/keynote-topics-2.html


Advice regarding the validity of your web site
Both the CSS code and the HTML code of your web page shifthappens.com/keynote-topics-2.html is valid               OK
according to the W3C specifications. This means that Google.com does not have problems reading your web page.




Created by SplinternetMarketing.com                     43 of 64                           www.SplinternetMarketing.com
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking
Internet Competitive Analysis Report Highlights Key Factors for Ranking

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Internet Competitive Analysis Report Highlights Key Factors for Ranking

  • 1. Internet Competitive Analysis Report 9/19/2010 500 N. Michigan Ave. Ste. 300 Internet Competitive Analysis Chicago, IL 60611 877-710-2007 Date: 9/19/2010 Recipient: Shift Happens - Motivational Speaker, Keynote Speaker Jim Feldman 505 North Lake Shore Drive CHICAGO IL 60611 Phone: 312-527-9111 This competitive analysis has been created by Splinternet Marketing. Visit us on the Web at www.SplinternetMarketing.com or call for an appointment for your personalized plan to dominate in the search results on Google and Bing. Created by SplinternetMarketing.com 1 of 64 www.SplinternetMarketing.com
  • 2. Internet Competitive Analysis Report 9/19/2010 Report overview This report helps you to optimize the web page "http://shifthappens.com/keynote-topics-2.html" for a high ranking on Google.com for the search term "Keynote Speaker". Your web page http://shifthappens.com/keynote-topics-2.html Title: Professional Keynote Speaker & Consultant Topics Specializing in Change Management, Customer Services & Innovative Problem Solving Description: Keynote speaker topics for Jim Feldman & Shift Happens. He specializes in Change Management, Customer Services & Innovative Problem Solving Your competitors for the search term "Keynote Speaker" on Google.com 1 http://en.wikipedia.org/wiki/Keynote Title: Keynote - Wikipedia, the free encyclopedia Description: [No meta description available.] 2 http://keynotespeakers.com/ Title: Keynote Speakers, Inc. Speakers bureau for professional, motivational and business speakers Description: [No meta description available.] 3 http://www.keynote-speaker-motivational.com/ Title: Keynote Speaker | Motivational Speaker Garrison Wynn Description: Motivational speaker Garrison Wynn is a keynote speaker known for his entertaining, customized and research driven keynotes in sales, customer service, leadership, change management and success. He is a professional speaker based in Houston, Texas providing keynotes for corporate events and association meetings that are drop dead funny, motivational and full of research on what the most successful do differently. Created by SplinternetMarketing.com 2 of 64 www.SplinternetMarketing.com
  • 3. Internet Competitive Analysis Report 9/19/2010 Your competitors for the search term "Keynote Speaker" on Google.com 4 http://www.speakinc.com/ Title: Keynote Speakers Bureau - Business, Motivational, Keynote Speakers Description: Speak Inc - A professional motivational speakers bureau providing keynote, motivational, professional, and corporate speakers. 5 http://www.bigspeak.com/ Title: BigSpeak Motivational Speakers Bureau, Keynote Speakers, Business Speakers Description: Big Speak Motivational Speakers Bureau arranges professional keynote speakers, business speakers and celebrities for your conferences, business meetings and corporate events. 6 http://www.susanroane.com/ Title: Susan Roane | Keynote Speaker | Business Networking Techniques Description: Official site for Susan RoAne, keynote speaker, best-selling author, expert in business networking, building relationships, how to work a room and overcome shyness. 7 http://www.sltrib.com/sltrib/home/50160515-76/constitution-lds-oaks-utah.html.csp Title: LDS leader to be keynote speaker at Constitution forum | The Salt Lake Tribune Description: LDS general authority Dallin H. Oaks will be the keynote speaker at a Constitution Day event next month sponsored by the University of Utah’s Hinckley 8 http://www.dougdvorak.com/ Title: Doug Dvorak - Professional Motivational Humorous & Keynote Speaker, Funny Motivational Humor Speaker, Corporate Humorist, Keynote Speakers, Chicago, Illinois Description: If you’re looking for a Professional Humorous Motivational Speaker with a powerful message, who is hilarious and inspirational, then Book Doug Dvorak as your motivational humorous and keynote speaker. Contact us now at 1.847.359.6969! Created by SplinternetMarketing.com 3 of 64 www.SplinternetMarketing.com
  • 4. Internet Competitive Analysis Report 9/19/2010 Your competitors for the search term "Keynote Speaker" on Google.com 9 http://www.speakersnetworkworldwide.com/ Title: Best Motivational Speaker : Bureau Speakers : Keynote Speakers : Professional Business Speaker : Speakers Network Worldwide Description: At Speakers Network Worldwide, We bring research, depth and tremendous choice to your selection. Visit us today for best motivational speaker, bureau speakers, keynote speakers and professional business speakers. For more details call us at 877-342-0095. 10 http://www.allamericanspeakers.com/ Title: All-American Speakers Bureau Keynote Motivational Sports Speakers Description: All-American Speakers Bureau offers professional motivational speakers, sports speakers, celebrity speakers, famous keynote speakers you can hire or book for any business or corporate speaking engagement, including sports figures, authors, corporate business speakers, celebrity agent, talent booking agency, celebrity personal appearances, entertainment booking agency speaker, celebrity chefs, top celebrity talent and comedians for celebrity endorsements and personal appearances. Find speaker fees and celebrity booking agency info Analyzed search terms 1. Keynote Speaker 2. Keynote 3. Speaker Top 10 Ranking Requirements Score™ 45% The Top 10 Ranking Requirements Score™ of 45% means that the web page shifthappens.com/keynote-topics-2.html meets only 45% of the requirements for a top 10 ranking on Google.com for the search term "Keynote Speaker". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by SplinternetMarketing.com 4 of 64 www.SplinternetMarketing.com
  • 5. Internet Competitive Analysis Report 9/19/2010 Search engine ranking factors performance Ranking Factor Importance Factors Factors Ranking Factors Performance Passed Failed Essential (weighted most): 16 8 Very Important: 7 2 Important: 32 4 Moderately Important: 41 0 Slightly Important: 25 1 Total: 121 15 121 ranking factors passed 15 ranking factors failed Table of contents 1. Report overview 19. Keyword use in same domain link URLs 2. Keyword use in document title 20. Keyword use in outbound link URLs 3. Global link popularity of web site 21. Keyword use in meta description 4. Link texts of inbound links 22. Number of trailing slashes in URL 5. Keyword use in body text 23. HTML validation of web page to W3C standards 6. Age of web site 24. Readability level of web page 7. Keyword use in H1 headline texts 25. Keyword use in meta keywords 8. Keyword use in domain name 26. Keyword use in the first sentence of the body text 9. Keyword use in page URL 27. Keyword use in HTML comments 10. Links from social networks 28. Search engine compatibility 11. Server speed 29. Factors that could prevent your top ranking 12. Keyword use in H2-H6 headline texts 30. Table: Number of keywords 13. Keyword use in IMG ALT attributes 31. Table: Keyword density 14. Top level domain of web site 32. Table: Keyword position 15. Keyword use in bold body text 33. Table: Number of words 16. Number of visitors to the site 34. Table: Number of characters 17. Keyword use in same domain link texts 35. Table: Ranking factors digest 18. Keyword use in outbound link texts Created by SplinternetMarketing.com 5 of 64 www.SplinternetMarketing.com
  • 6. Internet Competitive Analysis Report 9/19/2010 Created by SplinternetMarketing.com 6 of 64 www.SplinternetMarketing.com
  • 7. Internet Competitive Analysis Report 9/19/2010 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "Keynote Speaker" in the document title and if it's important for Google.com. Example: <title>Your web page title</title> Their contents Rank Keyword use in document title 1 Keynote - Wikipedia, the free encyclopedia 2 Keynote Speaker s, Inc. Speaker s bureau for professional, motivational and business speakers 3 Keynote Speaker | Motivational Speaker Garrison Wynn 4 Keynote Speaker s Bureau - Business, Motivational, Keynote Speaker s 5 BigSpeak Motivational Speaker s Bureau, Keynote Speaker s, Business Speaker s 6 Susan Roane | Keynote Speaker | Business Networking Techniques 7 LDS leader to be keynote speaker at Constitution forum | The Salt Lake Tribune 8 Doug Dvorak - Professional Motivational Humorous &Keynote Speaker , Funny Motivational Humor Speaker , Corporate Humorist, Keynote Speaker s, Chicago, Illinois 9 Best Motivational Speaker : Bureau Speaker s : Keynote Speaker s : Professional Business Speaker : Speaker s Network Worldwide 10 All-American Speaker s Bureau Keynote Motivational Sports Speaker s Your contents Professional Keynote Speaker & Consultant Topics Specializing in Change Management, Customer Services & Innovative Problem Solving Advice for your document title Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 57% 13% OK OK Search term: "Keynote" Competitors Your Site Advice Number of keywords: 1 to 2 1 You could use the search term "Keynote" more than once but < this is optional. Keyword density: 6% to 29% 6% OK OK Search term: "Speaker" Competitors Your Site Advice Created by SplinternetMarketing.com 7 of 64 www.SplinternetMarketing.com
  • 8. Internet Competitive Analysis Report 9/19/2010 Advice for your document title Search term: "Keynote Speaker" Number of keywords: 0 to 5 1 OK OK Keyword density: 0% to 38% 6% OK OK Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 1 to 6 2 OK OK Keyword density: 7% to 29% 6% You should increase the keyword density for the keywords << "Keynote" or "Speaker" to up to 29%. You can do this by adding the words "Keynote" or "Speaker", or by removing some text. Created by SplinternetMarketing.com 8 of 64 www.SplinternetMarketing.com
  • 9. Internet Competitive Analysis Report 9/19/2010 Global link popularity of web site Essential The global link popularity measures how many web pages link to your site. The number of web pages linking to your site is not as important as the quality of the web pages that link to your site. All major search engines take the quality and the context of the links into account. Search engines assume that your web page must offer relevant content if many quality sites link to it. Number of inbound links according to these search engines (the more the better) Alexa Google.com Yahoo.com Peak Value To Your Site: 17 0 0 17 To Site 1: 451,138 49 0 451,138 To Site 2: 54 4 0 54 To Site 3: 109 91 0 109 To Site 4: 57 30 0 57 To Site 5: 168 56 0 168 To Site 6: 162 52 0 162 To Site 7: 7,782 18 0 7,782 To Site 8: 142 17 0 142 To Site 9: 449 0 0 449 To Site 10: 268 70 0 268 Range: 17 to 451,138 0 to 91 all 0 54 to 451,138 Advice for the global link popularity Summing up all analyzed search engines, there are too few web pages that link to your web site << "shifthappens.com/keynote-topics-2.html". You should increase the number of web pages from different domains that link to your web site. Google cannot find any web site that links to your web site from a different domain. Make sure that Google is able << to access your web site and that Google has not banned your web site from its index. Created by SplinternetMarketing.com 9 of 64 www.SplinternetMarketing.com
  • 10. Internet Competitive Analysis Report 9/19/2010 Link texts of inbound links Essential Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the link text used in linking to your site. This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do not reveal all inbound links to your site. Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To Your Site Advice for the link texts of inbound links To get a high ranking on Google.com, make sure that the web pages that link to your site use the search term < "Keynote Speaker" in their link texts. The more links to your web site contain "Keynote Speaker" (or a part of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com for that search term. It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the same link text, then Google.com might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. Less than 10% of the analyzed inbound link texts contain the search term "Keynote Speaker". You must increase << the number of inbound link texts that contain that search term. Less than 20% of the analyzed inbound link texts contain the search term "Keynote Speaker". You must increase << the number of inbound link texts that contain that search term. Less than 40% of the analyzed inbound link texts contain the search term "Keynote Speaker". You must increase << the number of inbound link texts that contain that search term. Less than 60% of the analyzed inbound link texts contain the search term "Keynote Speaker". You must increase << the number of inbound link texts that contain that search term. Less than 80% of the analyzed inbound link texts contain the search term "Keynote Speaker". You must increase << the number of inbound link texts that contain that search term. No inbound link texts have been found. Make sure that Google.com is able to access your web site and that Google.com has not banned your web site from its index. Created by SplinternetMarketing.com 10 of 64 www.SplinternetMarketing.com
  • 11. Internet Competitive Analysis Report 9/19/2010 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents Home About Jim Bio Articles Photos Consulting Videos Shift Happens The Lost Decade Video Other Links Handouts For Meeting Planners Request Info Post Booking Printable Brochure Special Your Budget Keynote Topics Change Management Topics Shift Happens! Thriving On Change Extreme Makeover - You Edition Creating Your Bucket List Waist Management MPLC Umbrella License Customer Service Topics D-A-T-I-N-G Your Customer Becoming A Meaningful Memory Provider Doctor Travel's Cure For The Common Trip One Size Does Not Fit All Attitudes Are Caught Not Taught Innovative Thinking Topics What If Stop The Stupid Stuff Fundraising Solutions 3DThinking Better Change Blog I'm not in the donut business On Target: It's not about price How To Survive the Recession: FREE ebook 5 Shifts to Deliver Excellent e-Commerce Customer Service At Your Service Creating a "To Be" List It's Time For Innovation Cash and Courtesy Waist Management Customer Service Stories iWant: iPhone vs. iPad Debate Between Friends Create Customer Insistence Clients Client List Client Reviews Contact Quick Search Advanced Search Recent Blogs Cash and Courtesy It's Time For Innovation iWant: iPhone vs. iPad Debate Between Friends Create Customer Insistence Creating a "To Be" List At Your Service 5 Shifts to Deliver Excellent e-Commerce Customer Service How To Survive the Recession: FREE ebook On Target: It's not about price I'm not in the donut business Home Keynote Topics Keynote Topics Keynote Speaker Topics Jim's programs & keynote speaker topics demonstrate creative, innovative techniques that let you compete and dominate in radically changing environments using your existing resources. Satisfaction guaranteed! Change Management Topics - Shift Happens! The velocity of business change has increased to the point that you must be able to constantly shift your thinking and emphasis to address issues and opportunities as they arise. Management practices that may have worked yesterday may not work today. Your employees development and your customer retention must change. You must shift your thinking & start to manage change. Learn more Click on the Change Management Topics below for more information: Shift Happens! Thriving On Change Extreme Makeover - You Edition Creating Your Bucket List Waist Management Customer Service Topics - Meaningful Memories These days, even if your customers appear completely satisfied with your product or service, 40%-50% of them will leave you and start doing business with your competition. In these programs, participants will learn the most important steps to creating great customer service and retention. It identifies and capitalizes on flexibility, innovativeness and stress tolerance, and provides an action summary for implementation. Learn more Click on the Customer Service Topics below for more information: D-A-T-I-N-G Your Customer Becoming A Meaningful Memory Provider Attitudes Are Caught Not Taught One Size Does Not Fit All Doctor Travel's Cure For The Common Trip Innovative Thinking Topics - 3DThinking Jim has developed a process to help your participants to start the creative problem solving process. You don't have to be born an innovator or an entrepreneur to learn these simple steps and implement them in your business and personal life. Learn more Click on the Innovative Thinking Topics below for more information: 3DThinking Fundraising Solutions Stop The Stupid Stuff Innovation Is The Product Of Discomfort *All topics are available forkeynote or breakout speeches. He can vary the length from 30 minutes to several hours. Most presentations ideally would take 60 - 90 minutes for full effect. _____________________________________________________________________ Please use this form to contact us Your Name: Your Email: Subject: Security Image: Copy the numbers and letters from the security image: Question/Comment: Jim is a professional keynote business and motivational speaker who combines humor and content to deliver a speech / presentation that your audience is sure to enjoy. ® 505 N. Lake Shore Drive, Chicago, IL 60611 Phone: 312-527-9111 Fax: 312-527-1116 Toll Free: 1-888-SHIFTHPNS © 2009 James Feldman. Shift Happens is a registered trademark owned by James Feldman. Home | About Jim | For Meeting Planners | Keynote Topics | Better Change Blog | Clients | Contact Created by SplinternetMarketing.com 11 of 64 www.SplinternetMarketing.com
  • 12. Internet Competitive Analysis Report 9/19/2010 Advice for your body text Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 18 2 OK OK Keyword density: 0% to 3% 1% OK OK Number of words: 11 to 3,989 707 OK OK Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 19 8 OK OK Keyword density: 0% to 3% 1% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 1 to 91 3 OK OK Keyword density: 0% to 9% 0% OK OK Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 1 to 110 11 OK OK Keyword density: 0% to 5% 1% OK OK Created by SplinternetMarketing.com 12 of 64 www.SplinternetMarketing.com
  • 13. Internet Competitive Analysis Report 9/19/2010 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site). Dates of the domain registration or of the first contents URL Registration Date Your Site http://shifthappens.com/keynote-topics-2.html Wednesday, May 15, 1996 1 http://en.wikipedia.org/wiki/Keynote Saturday, January 13, 2001 2 http://keynotespeakers.com/ Friday, June 27, 1997 3 http://www.keynote-speaker-motivational.com/ Monday, October 29, 2007 (newest domain) 4 http://www.speakinc.com/ Tuesday, May 23, 1995 5 http://www.bigspeak.com/ Wednesday, January 05, 2000 6 http://www.susanroane.com/ Tuesday, December 26, 1995 7 http://www.sltrib.com/sltrib/home/50160515-76/constit Tuesday, March 01, 1994 (oldest domain) ution-lds-oaks-utah.html.csp 8 http://www.dougdvorak.com/ Tuesday, February 03, 2004 9 http://www.speakersnetworkworldwide.com/ Thursday, May 24, 2007 10 http://www.allamericanspeakers.com/ Thursday, August 22, 2002 Range Tuesday, March 01, 1994 to Monday, October 29, 2007 Advice for the web site age Your web site is about 14 years old. This is very good because the older your web site, the better it is for your OK rankings on Google.com. Created by SplinternetMarketing.com 13 of 64 www.SplinternetMarketing.com
  • 14. Internet Competitive Analysis Report 9/19/2010 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com, too. Example: <h1>your very big headline text</h1> Your contents No. H1 Heading Text 1. 2. Keynote Speaker Topics Advice for your H1 headline texts Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 50% 67% The keyword density is too high. It should be 50% at maximum. << Consider adding more text to lower the keyword density. Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 100% 33% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 6 1 OK OK Keyword density: 0% to 25% 33% The keyword density is too high. It should be 25% at maximum. << Consider adding more text to lower the keyword density. Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 7 2 OK OK Keyword density: 0% to 50% 33% OK OK Created by SplinternetMarketing.com 14 of 64 www.SplinternetMarketing.com
  • 15. Internet Competitive Analysis Report 9/19/2010 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Their contents Rank Words In Domain Name URL 1 en wikipedia http://en.wikipedia.org/wiki/Keynote 2 keynotespeaker s http://keynotespeakers.com/ 3 keynote speaker motivational http://www.keynote-speaker-motivational.com/ 4 speakinc http://www.speakinc.com/ 5 bigspeak http://www.bigspeak.com/ 6 susanroane http://www.susanroane.com/ 7 sltrib http://www.sltrib.com/sltrib/home/50160515-76/constituti on-lds-oaks-utah.html.csp 8 dougdvorak http://www.dougdvorak.com/ 9 speakersnetworkworldwide http://www.speakersnetworkworldwide.com/ 10 allamericanspeakers http://www.allamericanspeakers.com/ Your contents shifthappens (Domain name: "shifthappens.com") Advice for the domain name The domain name shifthappens.com does not contain the search term "Keynote Speaker". < If you have a young web site with only a few inbound links, then consider registering a new domain name that contains the search term "Keynote Speaker". If you have an established web site with a lot of inbound links, then you must compensate by improving the other search engine ranking factors. Created by SplinternetMarketing.com 15 of 64 www.SplinternetMarketing.com
  • 16. Internet Competitive Analysis Report 9/19/2010 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Their contents Rank Words In Page URL URL 1 wiki Keynote http://en.wikipedia.org/wiki/Keynote 2 [no words] http://keynotespeakers.com/ 3 [no words] http://www.keynote-speaker-motivational.com/ 4 [no words] http://www.speakinc.com/ 5 [no words] http://www.bigspeak.com/ 6 [no words] http://www.susanroane.com/ 7 sltrib home 50160515 76 constitution lds oaks utah html http://www.sltrib.com/sltrib/home/50160515-76/constituti on-lds-oaks-utah.html.csp 8 [no words] http://www.dougdvorak.com/ 9 [no words] http://www.speakersnetworkworldwide.com/ 10 [no words] http://www.allamericanspeakers.com/ Your contents keynote topics 2 (Page URL: "/ keynote-topics-2.html") Advice for your page URL Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 50% 33% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Created by SplinternetMarketing.com 16 of 64 www.SplinternetMarketing.com
  • 17. Internet Competitive Analysis Report 9/19/2010 Advice for your page URL Search term: "Keynote Speaker" Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 25% 17% OK OK Created by SplinternetMarketing.com 17 of 64 www.SplinternetMarketing.com
  • 18. Internet Competitive Analysis Report 9/19/2010 Links from social networks Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Links from social networks (the more the better) Del.icio.us Digg Total To Your Site: 16 0 16 To Site 1: 1,495 15 1,510 To Site 2: 20 0 20 To Site 3: 0 0 0 To Site 4: 9 0 9 To Site 5: 29 0 29 To Site 6: 21 0 21 To Site 7: 254 15 269 To Site 8: 2 0 2 To Site 9: 0 0 0 To Site 10: 39 0 39 Range: 0 to 1,495 0 to 15 0 to 1,510 Advice for the links from social networks In average, less web pages link to your page than to the top ranked pages on these social networks. The average << link popularity of the top ranked pages is 172, the link popularity of your web page is 16. You must increase the number of web pages that link to your web site on these social networks. Created by SplinternetMarketing.com 18 of 64 www.SplinternetMarketing.com
  • 19. Internet Competitive Analysis Report 9/19/2010 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a 0.96s 1.38s n/a n/a 1.24s n/a 3.75s n/a n/a 4.78s 0.96s to 4.78s Server Speed Relative To Other Servers On The Internet (the faster the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a fast: fast: n/a n/a fast: n/a very n/a n/a slow: very top 25% top 30% top 25% slow: bottom slow: bottom 20% bottom 10% 10% to fast: top 25% Advice for the server speed The speed of your web site could not be determined. In general, the faster your web site, the better it could be for < your rankings on Google.com. If you have a slow web site, you should contact or even switch your web hosting provider. Created by SplinternetMarketing.com 19 of 64 www.SplinternetMarketing.com
  • 20. Internet Competitive Analysis Report 9/19/2010 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com, too. Example: <h3>your big headline text</h3> Your contents No. Heading Texts 1. [H2] Quick Search 2. [H2] Recent Blogs 3. [H2] Keynote Topics 4. [H3] Jim's programs & keynote speaker topics demonstrate creative, innovative techniques that let you compete and dominate in radically changing environments using your existing resources. Satisfaction guaranteed! 5. [H3] Change Management Topics - Shift Happens! 6. [H3] Customer Service Topics - Meaningful Memories 7. [H3] Innovative Thinking Topics - 3DThinking 8. [H2] Follow on twitter 9. [H6] Click image to start/stop video Advice for your H2-H6 headline texts Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 13% 4% OK OK Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 4 2 OK OK Keyword density: 0% to 7% 4% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 7 1 OK OK Keyword density: 0% to 8% 2% OK OK Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 11 3 OK OK Keyword density: 0% to 7% 3% OK OK Created by SplinternetMarketing.com 20 of 64 www.SplinternetMarketing.com
  • 21. Internet Competitive Analysis Report 9/19/2010 Created by SplinternetMarketing.com 21 of 64 www.SplinternetMarketing.com
  • 22. Internet Competitive Analysis Report 9/19/2010 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. James Feldman Keynote Speaker Printable Brochure /images/printable-brochure.jpg 2. Security Image /security/image.png?6447273 3. [empty] http://img.constantcontact.com/ui/images1/visitor/email2 _trans.gif 4. Special for Keynote Speaker Jim Feldman http://shifthappens.com/images/blocks/keynote-special-s tretch.jpg Advice for your IMG ALT attributes Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 7 2 OK OK Keyword density: 0% to 25% 29% The keyword density is too high. It should be 25% at maximum. << Consider adding more text to lower the keyword density. Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 8 2 OK OK Keyword density: 0% to 13% 14% The keyword density is too high. It should be 13% at maximum. << Consider adding more text to lower the keyword density. Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 19 2 OK OK Keyword density: 0% to 22% 14% OK OK Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 22 4 OK OK Keyword density: 0% to 17% 14% OK OK Created by SplinternetMarketing.com 22 of 64 www.SplinternetMarketing.com
  • 23. Internet Competitive Analysis Report 9/19/2010 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your 1 2 3 4 5 6 7 8 9 10 Site .com .org .com .com .com .com .com .com .com .com .com Advice for the top level domain of your web site Your web site URL shifthappens.com/keynote-topics-2.html contains the often used top level domain .com. This is OK neither good nor bad for your rankings on Google.com. Created by SplinternetMarketing.com 23 of 64 www.SplinternetMarketing.com
  • 24. Internet Competitive Analysis Report 9/19/2010 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 does not cite any references or sources keynote keynote address keynote speech 2 WHAT WE DO green M&Ms YOU'VE COME TO THE RIGHT PLACE AND HERE'S ONE MORE THING THAT'S FREE Katrina's Blog FEATURED SPEAKER Looking for Will? TRANSLATE: 3 energized entertained educated alive with possibilities His new top-selling book The Real Truth About Success , published by McGraw Hill, is available in all major bookstores manufacturing entertainment telecommunications financial services The Real Truth About Success: Making the Most of Difficult Situations: Getting Great Results: Generations Working Better Together How to Win an Unfair Fight: See additional keynote information and description [and 761 additional characters] 4 Dr. John M. Kennedy read more about this speaker >> Robert Tucker read more about this speaker >> Dr. John M. Kennedy read more about this speaker >> Durwood Fincher’s read more about this speaker >> Don Hutson George Lucas read more about this speaker >> Aron Ralston read more about this speaker >> Jason Dorsey read more about this speaker >> keynote speakers, professional speakers, celebrities, entertainers and emcees National Speaker s Showcas [and 58 additional characters] 5 Contact us any time Big Big Big Big Big Big We Make Sustainable Attainable CLICK HERE TO SAVE THE PLANET AND MAKE MONEY! Big News, Ideas and Information Col. Mike Mullane Bring the Best in the Business to Your Organization: The World’s Top Motivational Speaker s, Keynote Speaker s and Business Speaker s are at BigSpeak. Big 6 Susan RoAne's New FREE EBook: Nuances of Business Networking Let Susan RoAne Help You: Make Contacts Create Connections Develop Relationships Build Business Susan RoAne is the leading authority and original expert on how to work a room . Her best-selling books , popular interactive presentations and media interviews develop, build and manage client relationships that increase business growth . CNN, CNBC, ABC NBC , and on her own monthly f [and 1,892 additional characters] 7 ALL LOCAL NEWS All sports View all All Money Stories All Opinion All Lifestyle All Entertainment View frequently asked questions Online Print 8 Motivational Humorous Speaker -Motivational Speaker , Humorous Speaker : Doug Dvorak CSP EMAIL OR CALL DOUG DVORAK TODAY @ (847) 359-6969 FOR YOUR FREE MEETING ASSESSMENT FOR YOUR NEXT EVENT... A $300.00 VALUE! If you’re looking for a Motivational Humorous Speaker with a powerful message, who is absolutely hilarious and inspirational, then Book Doug Dvorak as your Motivational Humorous Speaker . Doug Dvorak's unique presentation topics encourag [and 2,385 additional characters] 9 American Entertainment Magazine has awarded The Passing Zone Best Novelty Group of the Year. - Owen Morse Suzie Humphreys David Browning John Pullum Super Competent: The Six Keys to Perform at Your Productive Best - Laura Stack More Speaker s >> Next Book >> 10 Search: SEARCH SPEAKERS: Speaker s Division Lifestyle Division Entertainment Division Booking Motivational Keynote Speaker s & Top Celebrity Talent If you are looking to hire a motivational, keynote, inspirational, sports or celebrity speaker, All American Speaker s Bureau is here to help. Celebrity Endorsement Experts Custom Keynote Speaker Arrangements for Your Event All American Speaker s Bureau All American Speaker s Bureau and All American Talent [and 379 additional characters] Created by SplinternetMarketing.com 24 of 64 www.SplinternetMarketing.com
  • 25. Internet Competitive Analysis Report 9/19/2010 Your contents Satisfaction guaranteed! Click on the Change Management Topics below for more information: Click on the Customer Service Topics below for more information: Click on the Innovative Thinking Topics below for more information: *All topics are available for keynote or breakout speeches. Shift Happens!® Advice for your bold body text Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 4 0 You could use the search term "Keynote Speaker" at least < once but this is optional. Keyword density: 0% to 4% 0% You could increase the keyword density for the search term < "Keynote Speaker" but this is optional. Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 25% 2% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 17 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 15% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 17 1 OK OK Keyword density: 0% to 13% 1% OK OK Created by SplinternetMarketing.com 25 of 64 www.SplinternetMarketing.com
  • 26. Internet Competitive Analysis Report 9/19/2010 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://shifthappens.com/keynote-topics-2.html Rank #2,171,712 1 http://en.wikipedia.org/wiki/Keynote Rank #7 (most visitors of the competitors) 2 http://keynotespeakers.com/ Rank #684,488 3 http://www.keynote-speaker-motivational.com/ Rank #1,094,847 4 http://www.speakinc.com/ Rank #1,251,604 5 http://www.bigspeak.com/ Rank #437,922 6 http://www.susanroane.com/ Rank #1,465,763 7 http://www.sltrib.com/sltrib/home/50160515-76/constit Rank #7,481 ution-lds-oaks-utah.html.csp 8 http://www.dougdvorak.com/ Rank #780,964 9 http://www.speakersnetworkworldwide.com/ Rank #2,186,662 (least visitors of the competitors) 10 http://www.allamericanspeakers.com/ Rank #295,753 Range 7 to 2,186,662 (average rank: #820,549) Advice for the number of visitors to your site Your web site shifthappens.com/keynote-topics-2.html does not appear to attract many visitors because your traffic << rank is above #100,000 and you have less visitors than the average of your competitors. This could be disadvantageous to your rankings on Google.com. Created by SplinternetMarketing.com 26 of 64 www.SplinternetMarketing.com
  • 27. Internet Competitive Analysis Report 9/19/2010 Keyword use in same domain link texts Moderately Important Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that point to a web page on the same domain. This chapter examines if Google.com takes search terms in same domain link texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contact information". Your contents No. Same Domain Link Text Link URL 1. [empty] / 2. About Jim /about-jim-2.html 3. Bio /bio.html 4. Articles /articles.html 5. Photos /photos.html 6. Consulting /consulting.html 7. Videos /videos.html 8. Shift Happens The Lost Decade Video /shift-happens-the-lost-decade-video.html 9. Other Links /other-links.html 10. Handouts /handouts.html 11. For Meeting Planners /for-meeting-planners-2.html 12. Request Info /request-info.html 13. Post Booking /post-booking-.html 14. Printable Brochure /printable-brochure.html 15. Special /special.html 16. Your Budget /your-budget.html 17. Keynote Topics /keynote-topics-2.html 18. Change Management Topics /change-management-topics.html 19. Shift Happens! Thriving On Change /shift-happens-thriving-on-change.html 20. Extreme Makeover - You Edition /extreme-makeover---you-edition.html 21. Creating Your Bucket List /creating-your-bucket-list.html 22. Waist Management /waist-management.html 23. MPLC Umbrella License /mplc-umbrella-license.html 24. Customer Service Topics /customer-service-topics.html 25. D-A-T-I-N-G Your Customer /d-a-t-i-n-g-your-customer.html 26. Becoming A Meaningful Memory Provider /becoming-a-meaningful-memory-provider.html 27. Doctor Travel's Cure For The Common Trip /doctor-travels-cure-for-the-common-trip.html Created by SplinternetMarketing.com 27 of 64 www.SplinternetMarketing.com
  • 28. Internet Competitive Analysis Report 9/19/2010 Your contents No. Same Domain Link Text Link URL 28. One Size Does Not Fit All /one-size-does-not-fit-all.html 29. Attitudes Are Caught Not Taught /attitudes-are-caught-not-taught.html 30. Innovative Thinking Topics /innovative-thinking-topics.html 31. What If /what-if-2.html 32. Stop The Stupid Stuff /stop-the-stupid-stuff.html 33. Fundraising Solutions /fundraising-solutions.html 34. 3DThinking /3dthinking.html 35. Better Change Blog /blogs/better-change-blog.html 36. I'm not in the donut business /blogs/im-not-in-the-donut-business.html 37. On Target: It's not about price /blogs/on-target-its-not-about-price.html 38. How To Survive the Recession: FREE ebook /blogs/how-to-survive-the-recession-free-ebook.html 39. 5 Shifts to Deliver Excellent e-Commerce Customer /blogs/5-shifts-to-deliver-excellent-e-commerce-customer- Service service.html 40. At Your Service /blogs/at-your-service.html 41. Creating a "To Be" List /blogs/creating-a-to-be-list.html 42. It's Time For Innovation /blogs/its-time-for-innovation.html 43. Cash and Courtesy /blogs/cash-and-courtesy.html 44. Waist Management /blogs/waist-management.html 45. Customer Service Stories /blogs/customer-service-stories.html 46. iWant: iPhone vs. iPad Debate Between Friends /blogs/iwant-iphone-vs-ipad-debate-between-friends.html 47. Create Customer Insistence /blogs/create-customer-insistence.html 48. Clients /clients-2.html 49. Client List /client-list.html 50. Client Reviews /client-reviews.html 51. Contact /contact-3.html 52. Advanced Search /search 53. [empty] /JamesFeldmanPacket.pdf 54. Cash and Courtesy /blogs/cash-and-courtesy.html 55. It's Time For Innovation /blogs/its-time-for-innovation.html 56. iWant: iPhone vs. iPad Debate Between Friends /blogs/iwant-iphone-vs-ipad-debate-between-friends.html 57. Create Customer Insistence /blogs/create-customer-insistence.html 58. Creating a "To Be" List /blogs/creating-a-to-be-list.html 59. At Your Service /blogs/at-your-service.html 60. 5 Shifts to Deliver Excellent e-Commerce Customer /blogs/5-shifts-to-deliver-excellent-e-commerce-customer- Service service.html 61. How To Survive the Recession: FREE ebook /blogs/how-to-survive-the-recession-free-ebook.html Created by SplinternetMarketing.com 28 of 64 www.SplinternetMarketing.com
  • 29. Internet Competitive Analysis Report 9/19/2010 Your contents No. Same Domain Link Text Link URL 62. On Target: It's not about price /blogs/on-target-its-not-about-price.html 63. I'm not in the donut business /blogs/im-not-in-the-donut-business.html 64. Home / 65. Change Management Topics /change-management-topics.html 66. Learn more /change-management.html 67. Change Management Topics /change-management-topics.html 68. Shift Happens! Thriving On Change /shift-happens-thriving-on-change.html 69. Extreme Makeover - You Edition /extreme-makeover---you-edition.html 70. Creating Your Bucket List /creating-your-bucket-list.html 71. Waist Management /waist-management.html 72. Customer Service Topics /customer-service-topics.html 73. Learn more /customer-service.html 74. Customer Service Topics /customer-service-topics.html 75. D-A-T-I-N-G Your Customer /d-a-t-i-n-g-your-customer.html 76. [empty] /customer-service.html 77. Becoming A Meaningful Memory Provider /becoming-a-meaningful-memory-provider.html 78. [empty] /customer-service.html 79. Attitudes Are Caught Not Taught /attitudes-are-caught-not-taught.html 80. One Size Does Not Fit All /one-size-does-not-fit-all.html 81. Doctor Travel's Cure For The Common Trip /doctor-travels-cure-for-the-common-trip.html 82. Innovative Thinking Topics /innovative-thinking-topics.html 83. Learn more /innovative-thinking.html 84. Innovative Thinking Topics /innovative-thinking-topics.html 85. [empty] /3dthinking.html 86. 3DThinking /3dthinking.html 87. Fundraising Solutions /fundraising-solutions.html 88. Stop The Stupid Stuff /stop-the-stupid-stuff.html 89. Innovation Is The Product Of Discomfort /innovation-is-the-product-of-discomfort.html 90. [empty] /special.html 91. About Jim /about-jim-2.html 92. For Meeting Planners /for-meeting-planners-2.html 93. Keynote Topics /keynote-topics-2.html 94. Better Change Blog /blogs/better-change-blog.html 95. Clients /clients-2.html 96. Contact /contact-3.html Created by SplinternetMarketing.com 29 of 64 www.SplinternetMarketing.com
  • 30. Internet Competitive Analysis Report 9/19/2010 Advice for your same domain link texts Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 11 0 You could use the search term "Keynote Speaker" at least < once but this is optional. Keyword density: 0% to 9% 0% You could increase the keyword density for the search term < "Keynote Speaker" but this is optional. Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 11 2 OK OK Keyword density: 0% to 6% 1% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 47 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 20% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 58 2 OK OK Keyword density: 0% to 12% 0% OK OK Created by SplinternetMarketing.com 30 of 64 www.SplinternetMarketing.com
  • 31. Internet Competitive Analysis Report 9/19/2010 Keyword use in outbound link texts Moderately Important Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com gives relevance to search terms in outbound link texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound link text "About the company". Your contents No. Outbound Link Text Link URL 1. Home http://employeemotivation.com/ 2. Share http://addthis.com/bookmark.php?v=250&amp;username =shifthappens 3. Follow on twitter http://www.twitter.com/ShiftHappensNow 4. [empty] http://visitor.constantcontact.com/d.jsp?m=11034502994 16&amp;p=oi 5. Subscribe to Newsletter http://visitor.constantcontact.com/d.jsp?m=11034502994 16&amp;p=oi 6. Home http://employeemotivation.com/ Advice for your outbound link texts Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Keynote" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 9% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use one of the keywords "Keynote" or "Speaker" at < Created by SplinternetMarketing.com 31 of 64 www.SplinternetMarketing.com
  • 32. Internet Competitive Analysis Report 9/19/2010 Advice for your outbound link texts Search term: "Keynote Speaker" least once but this is optional. Keyword density: 0% to 5% 0% You could increase the keyword density for the keywords < "Keynote" or "Speaker" but this is optional. Created by SplinternetMarketing.com 32 of 64 www.SplinternetMarketing.com
  • 33. Internet Competitive Analysis Report 9/19/2010 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL "contact.htm". Your contents No. Same Domain Link URL Link Text 1. [empty] [/] [empty] 2. about jim 2 [/about-jim-2.html] About Jim 3. bio [/bio.html] Bio 4. articles [/articles.html] Articles 5. photos [/photos.html] Photos 6. consulting [/consulting.html] Consulting 7. videos [/videos.html] Videos 8. shift happens the lost decade video Shift Happens The Lost Decade Video [/shift-happens-the-lost-decade-video.html] 9. other links [/other-links.html] Other Links 10. handouts [/handouts.html] Handouts 11. for meeting planners 2 [/for-meeting-planners-2.html] For Meeting Planners 12. request info [/request-info.html] Request Info 13. post booking [/post-booking-.html] Post Booking 14. printable brochure [/printable-brochure.html] Printable Brochure 15. special [/special.html] Special 16. your budget [/your-budget.html] Your Budget 17. keynote topics 2 [/ keynote-topics-2.html] Keynote Topics 18. change management topics Change Management Topics [/change-management-topics.html] 19. shift happens thriving on change Shift Happens! Thriving On Change [/shift-happens-thriving-on-change.html] 20. extreme makeover you edition Extreme Makeover - You Edition [/extreme-makeover---you-edition.html] 21. creating your bucket list [/creating-your-bucket-list.html] Creating Your Bucket List 22. waist management [/waist-management.html] Waist Management 23. mplc umbrella license [/mplc-umbrella-license.html] MPLC Umbrella License 24. customer service topics [/customer-service-topics.html] Customer Service Topics 25. d a t i n g your customer [/d-a-t-i-n-g-your-customer.html] D-A-T-I-N-G Your Customer Created by SplinternetMarketing.com 33 of 64 www.SplinternetMarketing.com
  • 34. Internet Competitive Analysis Report 9/19/2010 Your contents No. Same Domain Link URL Link Text 26. becoming a meaningful memory provider Becoming A Meaningful Memory Provider [/becoming-a-meaningful-memory-provider.html] 27. doctor travels cure for the common trip Doctor Travel's Cure For The Common Trip [/doctor-travels-cure-for-the-common-trip.html] 28. one size does not fit all [/one-size-does-not-fit-all.html] One Size Does Not Fit All 29. attitudes are caught not taught Attitudes Are Caught Not Taught [/attitudes-are-caught-not-taught.html] 30. innovative thinking topics [/innovative-thinking-topics.html] Innovative Thinking Topics 31. what if 2 [/what-if-2.html] What If 32. stop the stupid stuff [/stop-the-stupid-stuff.html] Stop The Stupid Stuff 33. fundraising solutions [/fundraising-solutions.html] Fundraising Solutions 34. 3dthinking [/3dthinking.html] 3DThinking 35. blogs better change blog [/blogs/better-change-blog.html] Better Change Blog 36. blogs im not in the donut business I'm not in the donut business [/blogs/im-not-in-the-donut-business.html] 37. blogs on target its not about price On Target: It's not about price [/blogs/on-target-its-not-about-price.html] 38. blogs how to survive the recession free ebook How To Survive the Recession: FREE ebook [/blogs/how-to-survive-the-recession-free-ebook.html] 39. blogs 5 shifts to deliver excellent e commerce customer 5 Shifts to Deliver Excellent e-Commerce Customer service Service [/blogs/5-shifts-to-deliver-excellent-e-commerce-customer -service.html] 40. blogs at your service [/blogs/at-your-service.html] At Your Service 41. blogs creating a to be list Creating a "To Be" List [/blogs/creating-a-to-be-list.html] 42. blogs its time for innovation It's Time For Innovation [/blogs/its-time-for-innovation.html] 43. blogs cash and courtesy [/blogs/cash-and-courtesy.html] Cash and Courtesy 44. blogs waist management Waist Management [/blogs/waist-management.html] 45. blogs customer service stories Customer Service Stories [/blogs/customer-service-stories.html] 46. blogs iwant iphone vs ipad debate between friends iWant: iPhone vs. iPad Debate Between Friends [/blogs/iwant-iphone-vs-ipad-debate-between-friends.html] 47. blogs create customer insistence Create Customer Insistence [/blogs/create-customer-insistence.html] 48. clients 2 [/clients-2.html] Clients 49. client list [/client-list.html] Client List 50. client reviews [/client-reviews.html] Client Reviews Created by SplinternetMarketing.com 34 of 64 www.SplinternetMarketing.com
  • 35. Internet Competitive Analysis Report 9/19/2010 Your contents No. Same Domain Link URL Link Text 51. contact 3 [/contact-3.html] Contact 52. search [/search] Advanced Search 53. JamesFeldmanPacket [/JamesFeldmanPacket.pdf] [empty] 54. blogs cash and courtesy [/blogs/cash-and-courtesy.html] Cash and Courtesy 55. blogs its time for innovation It's Time For Innovation [/blogs/its-time-for-innovation.html] 56. blogs iwant iphone vs ipad debate between friends iWant: iPhone vs. iPad Debate Between Friends [/blogs/iwant-iphone-vs-ipad-debate-between-friends.html] 57. blogs create customer insistence Create Customer Insistence [/blogs/create-customer-insistence.html] 58. blogs creating a to be list Creating a "To Be" List [/blogs/creating-a-to-be-list.html] 59. blogs at your service [/blogs/at-your-service.html] At Your Service 60. blogs 5 shifts to deliver excellent e commerce customer 5 Shifts to Deliver Excellent e-Commerce Customer service Service [/blogs/5-shifts-to-deliver-excellent-e-commerce-customer -service.html] 61. blogs how to survive the recession free ebook How To Survive the Recession: FREE ebook [/blogs/how-to-survive-the-recession-free-ebook.html] 62. blogs on target its not about price On Target: It's not about price [/blogs/on-target-its-not-about-price.html] 63. blogs im not in the donut business I'm not in the donut business [/blogs/im-not-in-the-donut-business.html] 64. [empty] [/] Home 65. change management topics Change Management Topics [/change-management-topics.html] 66. change management [/change-management.html] Learn more 67. change management topics Change Management Topics [/change-management-topics.html] 68. shift happens thriving on change Shift Happens! Thriving On Change [/shift-happens-thriving-on-change.html] 69. extreme makeover you edition Extreme Makeover - You Edition [/extreme-makeover---you-edition.html] 70. creating your bucket list [/creating-your-bucket-list.html] Creating Your Bucket List 71. waist management [/waist-management.html] Waist Management 72. customer service topics [/customer-service-topics.html] Customer Service Topics 73. customer service [/customer-service.html] Learn more 74. customer service topics [/customer-service-topics.html] Customer Service Topics 75. d a t i n g your customer [/d-a-t-i-n-g-your-customer.html] D-A-T-I-N-G Your Customer Created by SplinternetMarketing.com 35 of 64 www.SplinternetMarketing.com
  • 36. Internet Competitive Analysis Report 9/19/2010 Your contents No. Same Domain Link URL Link Text 76. customer service [/customer-service.html] [empty] 77. becoming a meaningful memory provider Becoming A Meaningful Memory Provider [/becoming-a-meaningful-memory-provider.html] 78. customer service [/customer-service.html] [empty] 79. attitudes are caught not taught Attitudes Are Caught Not Taught [/attitudes-are-caught-not-taught.html] 80. one size does not fit all [/one-size-does-not-fit-all.html] One Size Does Not Fit All 81. doctor travels cure for the common trip Doctor Travel's Cure For The Common Trip [/doctor-travels-cure-for-the-common-trip.html] 82. innovative thinking topics [/innovative-thinking-topics.html] Innovative Thinking Topics 83. innovative thinking [/innovative-thinking.html] Learn more 84. innovative thinking topics [/innovative-thinking-topics.html] Innovative Thinking Topics 85. 3dthinking [/3dthinking.html] [empty] 86. 3dthinking [/3dthinking.html] 3DThinking 87. fundraising solutions [/fundraising-solutions.html] Fundraising Solutions 88. stop the stupid stuff [/stop-the-stupid-stuff.html] Stop The Stupid Stuff 89. innovation is the product of discomfort Innovation Is The Product Of Discomfort [/innovation-is-the-product-of-discomfort.html] 90. special [/special.html] [empty] 91. about jim 2 [/about-jim-2.html] About Jim 92. for meeting planners 2 [/for-meeting-planners-2.html] For Meeting Planners 93. keynote topics 2 [/ keynote-topics-2.html] Keynote Topics 94. blogs better change blog [/blogs/better-change-blog.html] Better Change Blog 95. clients 2 [/clients-2.html] Clients 96. contact 3 [/contact-3.html] Contact Advice for your same domain link URLs Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 43 0 You could use the search term "Keynote Speaker" at least < once but this is optional. Keyword density: 0% to 28% 0% You could increase the keyword density for the search term < "Keynote Speaker" but this is optional. Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 43 2 OK OK Keyword density: 0% to 14% 1% OK OK Created by SplinternetMarketing.com 36 of 64 www.SplinternetMarketing.com
  • 37. Internet Competitive Analysis Report 9/19/2010 Advice for your same domain link URLs Search term: "Keynote Speaker" Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 70 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 25% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 111 2 OK OK Keyword density: 0% to 18% 0% OK OK Created by SplinternetMarketing.com 37 of 64 www.SplinternetMarketing.com
  • 38. Internet Competitive Analysis Report 9/19/2010 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com gives relevance to search terms in outbound links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm". Your contents No. Outbound Link URL Link Text 1. employeemotivation [http://employeemotivation.com/] Home 2. addthis bookmark v 250 amp username shifthappens Share [http://addthis.com/bookmark.php?v=250&amp;username =shifthappens] 3. www twitter ShiftHappensNow Follow on twitter [http://www.twitter.com/ShiftHappensNow] 4. visitor constantcontact d m 1103450299416 amp p oi [empty] [http://visitor.constantcontact.com/d.jsp?m=1103450299 416&amp;p=oi] 5. visitor constantcontact d m 1103450299416 amp p oi Subscribe to Newsletter [http://visitor.constantcontact.com/d.jsp?m=1103450299 416&amp;p=oi] 6. employeemotivation [http://employeemotivation.com/] Home Advice for your outbound link URLs Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 12 0 You could use the search term "Keynote Speaker" at least < once but this is optional. Keyword density: 0% to 7% 0% You could increase the keyword density for the search term < "Keynote Speaker" but this is optional. Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 12 0 You could use the search term "Keynote" at least once but this < is optional. Keyword density: 0% to 6% 0% You could increase the keyword density for the search term < "Keynote" but this is optional. Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 12 0 You could use the search term "Speaker" at least once but this < Created by SplinternetMarketing.com 38 of 64 www.SplinternetMarketing.com
  • 39. Internet Competitive Analysis Report 9/19/2010 Advice for your outbound link URLs Search term: "Keynote Speaker" is optional. Keyword density: 0% to 7% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 24 0 You could use one of the keywords "Keynote" or "Speaker" at < least once but this is optional. Keyword density: 0% to 6% 0% You could increase the keyword density for the keywords < "Keynote" or "Speaker" but this is optional. Created by SplinternetMarketing.com 39 of 64 www.SplinternetMarketing.com
  • 40. Internet Competitive Analysis Report 9/19/2010 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: <meta name="description" content="This sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Their contents Rank Keyword use in meta description 1 [not used] 2 [not used] 3 Motivational speaker Garrison Wynn is a keynote speaker known for his entertaining, customized and research driven keynotes in sales, customer service, leadership, change management and success. He is a professional speaker based in Houston, Texas providing keynotes for corporate events and association meetings that are drop dead funny, motivational and full of research on what the most successful do differently. 4 Speak Inc - A professional motivational speakers bureau providing keynote, motivational, professional, and corporate speakers. 5 Big Speak Motivational Speaker s Bureau arranges professional keynote speakers, business speakers and celebrities for your conferences, business meetings and corporate events. 6 Official site for Susan RoAne, keynote speaker, best-selling author, expert in business networking, building relationships, how to work a room and overcome shyness. 7 LDS general authority Dallin H. Oaks will be the keynote speaker at a Constitution Day event next month sponsored by the University of Utah’s Hinckley 8 If you’re looking for a Professional Humorous Motivational Speaker with a powerful message, who is hilarious and inspirational, then Book Doug Dvorak as your motivational humorous and keynote speaker. Contact us now at 1.847.359.6969! 9 At Speaker s Network Worldwide, We bring research, depth and tremendous choice to your selection. Visit us today for best motivational speaker, bureau speakers, keynote speakers and professional business speakers. For more details call us at 877-342-0095. 10 All-American Speaker s Bureau offers professional motivational speakers, sports speakers, celebrity speakers, famous keynote speakers you can hire or book for any business or corporate speaking engagement, including sports figures, authors, corporate business speakers, celebrity agent, talent booking agency, celebrity personal appearances, entertainment booking agency speaker, celebrity chefs, top celebrity talent and comedians for celebrity endor [and 85 additional characters] Your contents Keynote speaker topics for Jim Feldman & Shift Happens. He specializes in Change Management, Customer Services & Innovative Problem Solving Created by SplinternetMarketing.com 40 of 64 www.SplinternetMarketing.com
  • 41. Internet Competitive Analysis Report 9/19/2010 Advice for your meta description Search term: "Keynote Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 10% 10% OK OK Search term: "Keynote" Competitors Your Site Advice Number of keywords: 0 to 3 1 OK OK Keyword density: 0% to 7% 5% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 8 1 OK OK Keyword density: 0% to 14% 5% OK OK Keywords "Keynote" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 9 2 OK OK Keyword density: 0% to 11% 5% OK OK Created by SplinternetMarketing.com 41 of 64 www.SplinternetMarketing.com
  • 42. Internet Competitive Analysis Report 9/19/2010 Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes Your 1 2 3 4 5 6 7 8 9 10 Range Site 0 1 0 0 0 0 0 3 0 0 0 0 to 3 Advice for the number of trailing slashes in your web site URL The URL shifthappens.com/keynote-topics-2.html does not contain more or less trailing slashes than the top OK ranked pages. This means that you do not have to change the number of trailing slashes in your URL. Created by SplinternetMarketing.com 42 of 64 www.SplinternetMarketing.com
  • 43. Internet Competitive Analysis Report 9/19/2010 HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page, then search engines might not be able to read everything of your web page. Validation results Validity HTML: no errors, valid http://validator.w3.org/check?uri=http://shifthappens.com/keynote-topics-2.html CSS: no errors, valid http://jigsaw.w3.org/css-validator/validator?uri=http://shifthappens.com/keynote-topics-2.html Advice regarding the validity of your web site Both the CSS code and the HTML code of your web page shifthappens.com/keynote-topics-2.html is valid OK according to the W3C specifications. This means that Google.com does not have problems reading your web page. Created by SplinternetMarketing.com 43 of 64 www.SplinternetMarketing.com