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SEO, LLC Internet Competitive Analysis Report                                                                 4/5/2012




                                                                             500 N. Michigan Ave.
                                                                             Suite 300
    SEO, LLC Search Engine Ranking                                           Chicago, IL 60611
    Report                                                                   920-285-7570


    Date:            4/5/2012

    Recipient:       Paul Dickey
                     Accurate Pool and Spa
                     N 1010 Hwy EM
                     WATERTOWN WI 53098

                     Phone: 920-925-3094



    This analysis has been created by SEO, LLC. Visit us on the Web at
    http://SplinternetMarketing.com/default.asp or call 920-285-7570 for an appointment for your
    personalized plan to dominate in the search results on Google and Bing.




Created by SEO, LLC dba                                  1 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                              18
SEO, LLC Internet Competitive Analysis Report                                                                           4/5/2012



Report Overview
Dates of the Ranking Checks
Date: Thursday, April 05, 2012
Comparison date: Monday, March 05, 2012


Scope of this Ranking Report
58 keywords and one URL have been checked on 2 search engines. The first 10 result pages of each search engine have
been checked.


Visibility Statistics
This table lists the found rankings for all analyzed search terms, URLs and search engines. The chart shows the ranking
changes.
Listings in the first position                             0
                                                                                  Listings Summary

Listings in the top 5 positions                            7

Listings in the top 10 positions                          11

Listings in the top 20 positions                          17

Listings in the top 30 positions                          21

Listings which are new                                    19

Listings which moved up                                    7

Listings which did not change                              1


Listings which moved down                                  5

Listings which are dropped                               133
                                                                                        26 listings new or moved up
                                                                                           one listing did not change
Total listings                                            32                   138 listings dropped or moved down




Listings Distribution
This chart shows the number of rankings in the different positions.




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SEO, LLC Internet Competitive Analysis Report                                                                                     4/5/2012

Listings Distribution

 26
 24
 22
 20
 18
 16
 14
 12
 10
  8
  6
  4
  2
  0
                Pos. 1           Pos. 2-5          Pos. 6-10       Pos. 11-15       Pos. 16-20      Pos. 21-25       Pos. 26-30

                                                       Thursday, April 05, 2012   Monday, March 05, 2012



Top 100 Listings
The left chart shows the number of top 100 rankings for your search terms, and the right chart shows the number of top
100 rankings in the search engines.

                 Top 100 listings for keywords                                      Top 100 listings in the search engines
      4                                                                     14
                                                                            13
                                                                            12
      3                                                                     11
                                                                            10
                                                                             9
      2
                                                                             8
                                                                             7
                                                                             6
      1
                                                                             5
                                                                             4
      0                                                                      3
                                                                             2
           4 top 100 listings for "accurate poo...pa watertown"              1
           4 top 100 listings for "accurate pool watertown"                  0
           3 top 100 listings for "wholesale hot tub parts"
           2 top 100 listings for "hot tub parts and equipment"                             14 top 100 listings in Google.com
           2 top 100 listings for "spa parts and equipment"                                  7 top 100 listings in Bing.com




Checked URLs
This table lists all URLs that have been considered for this report.
URL                                                                                Listings On         Listings On           Listings On
                                                                                        Page 1              Page 2                Page 3




Created by SEO, LLC dba                                             3 of                 http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                                         18
SEO, LLC Internet Competitive Analysis Report                                                                     4/5/2012

Checked URLs
This table lists all URLs that have been considered for this report.
http://www.mypoolspas.com                                                           11                 6                  4
Total                                                                               11                 6                  4


Checked Keywords
This table lists all search terms for which rankings have been found in the top 30 results.
Keyword                                                                   Listings On         Listings On      Listings On
                                                                               Page 1              Page 2           Page 3
(43305606r000).                                                                       0                0                  0
04207002-5010                                                                         0                0                  0
2" mpt tailpc                                                                         0                0                  0
25923-204                                                                             0                0                  0
26-395-1034                                                                           0                0                  0
27-102-1330                                                                           0                0                  0
275-3317-02                                                                           0                0                  0
34-430-1180                                                                           0                0                  0
43-133-1052                                                                           0                0                  0
43-272-1010                                                                           0                0                  0
51-150-1506 hayward collar                                                            0                0                  0
54-110-2100                                                                           0                0                  0
55-314-1205                                                                           0                0                  0
58-355-6024                                                                           0                0                  0
89-575-2619                                                                           0                0                  0
accurate pool and spa watertown                                                       2                1                  1
accurate pool watertown                                                               1                2                  1
adjustable spa jet retaining ring tool                                                0                0                  0
allpoolandspaparts.net                                                                0                0                  0
bobby float valve rm153                                                               0                0                  0
buy neverlube diverter kit 1036                                                       0                0                  0
caplugs pool                                                                          0                0                  0
gecko alliance pump 3.0hp                                                             0                0                  0
gecko code 9920-400125                                                                0                0                  0
hose assembly for my pool                                                             0                0                  0
hot tub parts                                                                         0                0                  0
hot tub parts and equipment                                                           1                1                  0
hot tub spa parts                                                                     0                0                  0




Created by SEO, LLC dba                                      4 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                                  18
SEO, LLC Internet Competitive Analysis Report                                                                     4/5/2012

Checked Keywords
This table lists all search terms for which rankings have been found in the top 30 results.
internal cooling fan 35-125-2076                                                      0                  0                0
my pool spa                                                                           0                  0                0
mypoolspas                                                                            0                  0                0
mypoolspas.c om                                                                       0                  0                0
mypoolspas.com                                                                        0                  0                0
part 91231606                                                                         0                  0                0
paul dickey accurate pool and spa                                                     0                  0                0
paul dickey pools                                                                     0                  0                0
paul dickey watertown                                                                 0                  0                0
paul dickey/pool decks in wi                                                          0                  0                0
pdr main drain                                                                        0                  0                0
plu21100050                                                                           0                  0                0
pool and spa parts                                                                    0                  0                0
pool parts                                                                            0                  0                0
pool parts and equipment                                                              2                  0                0
raypak switch-toggle spdt 15a 10a bl                                                  0                  0                0
sequencer solenoid activated csc1128                                                  0                  0                0
spa command                                                                           0                  0                0
spa impeller puller                                                                   0                  0                0
spa parts                                                                             0                  0                0
spa parts and equipment                                                               1                  1                0
thermostat 1/4-12                                                                     0                  0                0
valterra seals 1004-7n                                                                0                  0                0
waterway 417-4050                                                                     0                  0                0
waterway part 210-6250                                                                0                  0                0
waterway whirly jet 210-6250                                                          0                  0                0
wholesale hot tub parts                                                               1                  1                1
wholesale pool parts                                                                  1                  0                1
wholesale spa parts                                                                   1                  0                0
wi paul dickey                                                                        1                  0                0
Total                                                                               11                   6                4


Checked Search Engines
This table lists all search engines for which rankings have been found in the top 30 results.
Search Engine                                                             Listings On           Listings On    Listings On




Created by SEO, LLC dba                                     5 of                http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                                 18
SEO, LLC Internet Competitive Analysis Report                                                                     4/5/2012

Checked Search Engines
This table lists all search engines for which rankings have been found in the top 30 results.
                                                                               Page 1            Page 2            Page 3
   Bing.com                                                                          4                 2                  1

   Google.com                                                                        7                 4                  3

Total                                                                               11                 6                  4




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www.SplinternetMarketing.com                                 18
SEO, LLC Internet Competitive Analysis Report                                                               4/5/2012



Ranking Results
    Bing.com
Keyword                             URL                                      Pos.    Page     Old Pos.      Change
2" mpt tailpc                       http://mypoolspas.com/shopDisplayC           -        -         12    dropped
                                    ategories.asp?id=11&cat=+Parts+by
                                    +Manufacturer
2" mpt tailpc                       http://mypoolspas.com/shopnews.as            -        -         22    dropped
                                    p?type=Pool%20Opening%20Prepar
                                    ation
accurate pool and spa watertown     http://mypoolspas.com                        -        -           -     same
accurate pool and spa watertown     http://mypoolspas.com/default.asp            -        -           -     same
accurate pool and spa watertown     http://mypoolspas.com/shopcontent.          3         1          4         +1
                                    asp?type=Aboutus
accurate pool and spa watertown     http://www.mypoolspas.com                   6         1          7         +1
accurate pool watertown             http://mypoolspas.com                        -        -           -     same
accurate pool watertown             http://mypoolspas.com/default.asp            -        -           -     same
accurate pool watertown             http://mypoolspas.com/shopcontent.          4         1          4      same
                                    asp?type=Aboutus
accurate pool watertown             http://www.mypoolspas.com                  14         2         10         -4
hot tub parts                       http://mypoolspas.com                        -        -           -     same
hot tub parts                       http://mypoolspas.com/default.asp            -        -           -     same
hot tub parts and equipment         http://mypoolspas.com                        -        -           -     same
hot tub parts and equipment         http://mypoolspas.com/default.asp            -        -           -     same
hot tub parts and equipment         http://mypoolspas.com/shopdisplaypr        43         5           -      new
                                    oducts.asp?id=8&cat=+++All+Parts+
                                    and+Equipment
hot tub parts and equipment         http://www.mypoolspas.com/default.a        50         5           -      new
                                    sp
hot tub parts and equipment         http://www.mypoolspas.com/default.a        52         6           -      new
                                    sp
hot tub spa parts                   http://mypoolspas.com                        -        -           -     same
hot tub spa parts                   http://mypoolspas.com/default.asp            -        -           -     same
my pool spa                         http://www.mypoolspas.com                    -        -          1    dropped
mypoolspas                          http://mypoolspas.com/shopcontent.           -        -          2    dropped
                                    asp?type=Aboutus
mypoolspas                          http://www.mypoolspas.com                    -        -          1    dropped




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SEO, LLC Internet Competitive Analysis Report                                                               4/5/2012

Keyword                             URL                                      Pos.    Page     Old Pos.      Change
mypoolspas.c om                     http://www.mypoolspas.com                    -        -          1    dropped
mypoolspas.com                      http://mypoolspas.com/shopcontent.           -        -          2    dropped
                                    asp?type=Aboutus
mypoolspas.com                      http://www.mypoolspas.com                    -        -          1    dropped
paul dickey accurate pool and spa   http://mypoolspas.com/shopcontent.           -        -          1    dropped
                                    asp?type=Aboutus
paul dickey accurate pool and spa   http://www.mypoolspas.com                    -        -          4    dropped
paul dickey pools                   http://mypoolspas.com/shopcontent.           -        -          1    dropped
                                    asp?type=Aboutus
paul dickey pools                   http://www.mypoolspas.com                    -        -          4    dropped
paul dickey watertown               http://mypoolspas.com/shopcontent.           -        -          2    dropped
                                    asp?type=Aboutus
paul dickey watertown               http://www.mypoolspas.com                    -        -         11    dropped
paul dickey/pool decks in wi        http://mypoolspas.com/shopcontent.           -        -          1    dropped
                                    asp?type=Aboutus
paul dickey/pool decks in wi        http://www.mypoolspas.com                    -        -          5    dropped
pool and spa parts                  http://www.mypoolspas.com                    -        -         13    dropped
pool parts                          http://mypoolspas.com                        -        -           -     same
pool parts                          http://mypoolspas.com/default.asp            -        -           -     same
pool parts and equipment            http://mypoolspas.com                        -        -           -     same
pool parts and equipment            http://mypoolspas.com/default.asp            -        -           -     same
pool parts and equipment            http://www.mypoolspas.com                  55         6           -      new
spa command                         http://mypoolspas.com/shopblogs.as           -        -         29    dropped
                                    p?type=New%20Product%20Announ
                                    cements
spa parts                           http://mypoolspas.com                        -        -           -     same
spa parts                           http://mypoolspas.com/default.asp            -        -           -     same
spa parts and equipment             http://mypoolspas.com                        -        -           -     same
spa parts and equipment             http://mypoolspas.com/default.asp            -        -           -     same
spa parts and equipment             http://www.mypoolspas.com                  40         4         19        -21
spa parts and equipment             http://www.mypoolspas.com                  41         5           -      new
valterra seals 1004-7n              http://mypoolspas.com/shopdisplaypr          -        -         10    dropped
                                    oducts.asp?page=427&id=8
waterway 417-4050                   http://www.mypoolspas.com/default.a          -        -         14    dropped
                                    sp




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SEO, LLC Internet Competitive Analysis Report                                                               4/5/2012

Keyword                             URL                                      Pos.    Page     Old Pos.      Change
wholesale hot tub parts             http://mypoolspas.com                        -        -           -     same
wholesale hot tub parts             http://mypoolspas.com/default.asp            -        -           -     same
wholesale hot tub parts             http://mypoolspas.com/shopnews.as          23         3           -      new
                                    p?type=Poll%20and%20Spa%20Salt
                                    %20Levels
wholesale hot tub parts             http://www.mypoolspas.com                  18         2           -      new
wholesale pool parts                http://mypoolspas.com                        -        -           -     same
wholesale pool parts                http://mypoolspas.com/default.asp            -        -           -     same
wholesale spa parts                 http://mypoolspas.com                        -        -           -     same
wholesale spa parts                 http://mypoolspas.com/default.asp            -        -           -     same
wi paul dickey                      http://mypoolspas.com                        -        -           -     same
wi paul dickey                      http://mypoolspas.com/default.asp            -        -           -     same
wi paul dickey                      http://mypoolspas.com/shopcontent.          2         1           -      new
                                    asp?type=Aboutus
wi paul dickey                      http://www.mypoolspas.com                    -        -         29    dropped


    Google.com
Keyword                             URL                                      Pos.    Page     Old Pos.      Change
(43305606r000).                     http://mypoolspas.com/shopdisplaypr          -        -         12    dropped
                                    oducts.asp?page=1190&id=13
(43305606r000).                     http://mypoolspas.com/shopexd.asp            -        -         11    dropped
                                    ?id=33645
04207002-5010                       http://mypoolspas.com/shopdisplaypr          -        -         18    dropped
                                    oducts.asp?page=1&sppp=50&Searc
                                    h=Yes&category=all&highprice=0&lo
                                    wprice=0&atleast=34-337-12
04207002-5010                       http://mypoolspas.com/shopdisplaypr          -        -          9    dropped
                                    oducts.asp?page=2432
2" mpt tailpc                       http://mypoolspas.com/html/p577812           -        -         27    dropped
                                    inchesmptTailpcwOringForSolSplitNu
                                    t.htm
2" mpt tailpc                       http://mypoolspas.com/shopexd.asp            -        -          2    dropped
                                    ?id=19379
2" mpt tailpc                       http://mypoolspas.com/shopexd.asp            -        -         19    dropped
                                    ?id=57781
25923-204                           http://mypoolspas.com/shopdisplaypr          -        -         11    dropped
                                    oducts.asp?page=36&Search=yes&b
                                    c=no&queryprefix=No&cname=D




Created by SEO, LLC dba                                9 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                            18
SEO, LLC Internet Competitive Analysis Report                                                               4/5/2012

Keyword                             URL                                      Pos.    Page     Old Pos.      Change
25923-204                           http://mypoolspas.com/shopdisplaypr          -        -         21   dropped
                                    oducts.asp?page=36&Search=yes,%
                                    20yes&bc=no&queryprefix=No&cnam
                                    e=D
26-395-1034                         http://mypoolspas.com/shopdisplaypr          -        -         22   dropped
                                    oducts.asp?page=11&sppp=7&Keyw
                                    ord=Pool%20Part&Search=YES&cat
                                    egory=ALL&highprice=0&lowprice=0
                                    &allwords=Pool%20Part
26-395-1034                         http://mypoolspas.com/shopdisplaypr          -        -         13   dropped
                                    oducts.asp?page=2&sppp=12&Keyw
                                    ord=39&Search=YES&category=ALL
                                    &highprice=0&lowprice=0&allwords=
                                    39
26-395-1034                         http://mypoolspas.com/shopexd.asp            -        -         23   dropped
                                    ?id=19169
27-102-1330                         http://mypoolspas.com/shopdisplaypr          -        -         19   dropped
                                    oducts.asp?page=68&sppp=12&Key
                                    word=O-Ring&Search=YES&categor
                                    y=ALL&highprice=0&lowprice=0&allw
                                    ords=O-Ring
27-102-1330                         http://mypoolspas.com/shopdisplaypr          -        -          9   dropped
                                    oducts.asp?page=688&sppp=12&Ke
                                    yword=7&Search=YES&category=AL
                                    L&highprice=0&lowprice=0&allwords
                                    =7
27-102-1330                         http://mypoolspas.com/shopexd.asp            -        -         21   dropped
                                    ?id=28559
275-3317-02                         http://mypoolspas.com/shopdisplaypr          -        -         22   dropped
                                    oducts.asp?page=204&sppp=12&Ke
                                    yword=17&Search=YES&category=A
                                    LL&highprice=0&lowprice=0&allwords
                                    =17
34-430-1180                         http://mypoolspas.com/shopdisplaypr          -        -         10   dropped
                                    oducts.asp?page=4&Search=yes,%2
                                    0yes&bc=no&queryprefix=No&cname
                                    =U
43-133-1052                         http://mypoolspas.com/shopdisplaypr          -        -         16   dropped
                                    oducts.asp?page=4&sppp=7&Keywo
                                    rd=del%20spa&Search=YES&catego
                                    ry=ALL&highprice=0&lowprice=0&all
                                    words=del%20spa
43-133-1052                         http://mypoolspas.com/shopexd.asp            -        -          6   dropped
                                    ?id=21967
43-272-1010                         http://mypoolspas.com/shopdisplaypr          -        -         22   dropped




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SEO, LLC Internet Competitive Analysis Report                                                               4/5/2012

Keyword                             URL                                      Pos.    Page     Old Pos.      Change
                                    oducts.asp?page=15
43-272-1010                         http://mypoolspas.com/shopdisplaypr          -        -          9   dropped
                                    oducts.asp?page=9&id=8
51-150-1506 hayward collar          http://mypoolspas.com/shopdisplaypr          -        -         26   dropped
                                    oducts.asp?page=1&sppp=7&Keywo
                                    rd=ADJUSTING%20COLLAR&Search
                                    =YES&category=ALL&highprice=0&l
                                    owprice=0&allwords=ADJUSTING%2
                                    0COLLAR
51-150-1506 hayward collar          http://mypoolspas.com/shopdisplaypr          -        -         27   dropped
                                    oducts.asp?page=26&Search=yes,%
                                    20yes&bc=no&queryprefix=No&cnam
                                    e=A
51-150-1506 hayward collar          http://mypoolspas.com/shopdisplaypr          -        -          6   dropped
                                    oducts.asp?page=5&sppp=12&Keyw
                                    ord=51&Search=YES&category=ALL
                                    &highprice=0&lowprice=0&allwords=
                                    51
51-150-1506 hayward collar          http://mypoolspas.com/shopexd.asp            -        -         13   dropped
                                    ?id=19966
54-110-2100                         http://mypoolspas.com/shopdisplaypr          -        -         24   dropped
                                    oducts.asp?page=1&sppp=10&Keyw
                                    ord=air%20control%201/2&Search=Y
                                    es&category=all&highprice=0&lowpri
                                    ce=0&allwords=air%20control%201/2
                                    &without=r172086
54-110-2100                         http://mypoolspas.com/shopdisplaypr          -        -         13   dropped
                                    oducts.asp?page=1&sppp=7&Keywo
                                    rd=air%20control%201/2&Search=Ye
                                    s&category=all&highprice=0&lowpric
                                    e=0&allwords=air%20control%201/2
                                    &without=r172086
55-314-1205                         http://mypoolspas.com/shopdisplaypr          -        -          4   dropped
                                    oducts.asp?page=52&Search=yes&b
                                    c=no&queryprefix=No&cname=B
55-314-1205                         http://mypoolspas.com/shopdisplaypr          -        -          3   dropped
                                    oducts.asp?page=54&Search=yes,%
                                    20yes&bc=no&queryprefix=No&cnam
                                    e=B
55-314-1205                         http://mypoolspas.com/shopexd.asp            -        -          5   dropped
                                    ?id=20698
58-355-6024                         http://mypoolspas.com/shopexd.asp            -        -         13   dropped
                                    ?id=22250&bc=no
89-575-2619                         http://mypoolspas.com/shopdisplaypr          -        -         23   dropped
                                    oducts.asp?page=24&sppp=12&Key




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SEO, LLC Internet Competitive Analysis Report                                                                    4/5/2012

Keyword                                  URL                                      Pos.    Page     Old Pos.      Change
                                         word=PLUG&Search=YES&category
                                         =ALL&highprice=0&lowprice=0&allwo
                                         rds=PLUG
89-575-2619                              http://mypoolspas.com/shopdisplaypr          -        -         18    dropped
                                         oducts.asp?page=49&sppp=12&Key
                                         word=89&Search=YES&category=AL
                                         L&highprice=0&lowprice=0&allwords
                                         =89
89-575-2619                              http://mypoolspas.com/shopdisplaypr          -        -          7    dropped
                                         oducts.asp?page=50&sppp=12&Key
                                         word=89&Search=YES&category=AL
                                         L&highprice=0&lowprice=0&allwords
                                         =89
accurate pool and spa watertown          http://mypoolspas.com                      22         3          9        -13
accurate pool and spa watertown          http://mypoolspas.com/default.asp            -        -           -     same
accurate pool and spa watertown          http://mypoolspas.com/shopcontent.         12         2         20         +8
                                         asp?type=Aboutus
accurate pool and spa watertown          http://mypoolspas.com/shopcustcont         94       10            -      new
                                         act.asp
accurate pool watertown                  http://mypoolspas.com                      27         3         15        -12
accurate pool watertown                  http://mypoolspas.com/default.asp            -        -           -     same
accurate pool watertown                  http://mypoolspas.com/shopcontent.         17         2         21         +4
                                         asp?type=Aboutus
adjustable spa jet retaining ring tool   http://mypoolspas.com/shopexd.asp            -        -         10    dropped
                                         ?id=19953
allpoolandspaparts.net                   http://mypoolspas.com/shopdisplaypr          -        -          9    dropped
                                         oducts.asp?id=8&cat=All+Pool+and+
                                         Spa+Parts
bobby float valve rm153                  http://mypoolspas.com/shopdisplaypr          -        -         28    dropped
                                         oducts.asp?page=1&id=111
bobby float valve rm153                  http://mypoolspas.com/shopexd.asp            -        -         14    dropped
                                         ?id=20844&bc=no
bobby float valve rm153                  http://mypoolspas.com/shopexd.asp            -        -         10    dropped
                                         ?id=56781
buy neverlube diverter kit 1036          http://mypoolspas.com/shopexd.asp            -        -          3    dropped
                                         ?id=27719
buy neverlube diverter kit 1036          http://mypoolspas.com/shopquestion           -        -         21    dropped
                                         .asp?id=27719
caplugs pool                             http://mypoolspas.com/shopexd.asp            -        -          8    dropped
                                         ?id=21321
gecko alliance pump 3.0hp                http://mypoolspas.com/shopdisplaypr          -        -         10    dropped




Created by SEO, LLC dba                                    12 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                                18
SEO, LLC Internet Competitive Analysis Report                                                               4/5/2012

Keyword                             URL                                      Pos.    Page     Old Pos.      Change
                                    oducts.asp?page=57&id=32
gecko alliance pump 3.0hp           http://mypoolspas.com/shopdisplaypr          -        -         21    dropped
                                    oducts.asp?page=58&id=32
gecko code 9920-400125              http://mypoolspas.com/shopexd.asp            -        -         13    dropped
                                    ?id=31594
hose assembly for my pool           http://mypoolspas.com/shopexd.asp            -        -         17    dropped
                                    ?id=19467
hose assembly for my pool           http://mypoolspas.com/shopexd.asp            -        -          6    dropped
                                    ?id=26326
hot tub parts                       http://mypoolspas.com                        -        -           -     same
hot tub parts                       http://mypoolspas.com/default.asp            -        -           -     same
hot tub parts and equipment         http://mypoolspas.com                      18         2           -      new
hot tub parts and equipment         http://mypoolspas.com/default.asp            -        -           -     same
hot tub parts and equipment         http://mypoolspas.com/shopdisplaypr        81         9           -      new
                                    oducts.asp?id=12&cat=Hot+Tub+Par
                                    ts+%2F+Spa+Parts
hot tub parts and equipment         http://mypoolspas.com/shopdisplaypr         7         1           -      new
                                    oducts.asp?id=8&cat=+++All+Parts+
                                    and+Equipment
hot tub spa parts                   http://mypoolspas.com                        -        -           -     same
hot tub spa parts                   http://mypoolspas.com/default.asp            -        -           -     same
internal cooling fan 35-125-2076    http://mypoolspas.com/shopdisplaypr          -        -         22    dropped
                                    oducts.asp?id=63&cat=Essex+Grou
                                    p%2C+Inc.
internal cooling fan 35-125-2076    http://mypoolspas.com/shopdisplaypr          -        -          9    dropped
                                    oducts.asp?page=6&sppp=12&Keyw
                                    ord=32&Search=YES&category=ALL
                                    &highprice=0&lowprice=0&allwords=
                                    32
internal cooling fan 35-125-2076    http://mypoolspas.com/shopexd.asp            -        -         14    dropped
                                    ?id=20162
internal cooling fan 35-125-2076    http://mypoolspas.com/shopquestion           -        -         21    dropped
                                    .asp?id=20162
my pool spa                         http://mypoolspas.com                        -        -          2    dropped
mypoolspas                          http://mypoolspas.com                        -        -          1    dropped
mypoolspas                          http://mypoolspas.com/shopcustcont           -        -          3    dropped
                                    act.asp
mypoolspas                          http://mypoolspas.com/shopdisplaypr          -        -          2    dropped
                                    oducts.asp




Created by SEO, LLC dba                               13 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                           18
SEO, LLC Internet Competitive Analysis Report                                                               4/5/2012

Keyword                             URL                                      Pos.    Page     Old Pos.      Change
mypoolspas.c om                     http://mypoolspas.com                        -        -          1   dropped
mypoolspas.c om                     http://mypoolspas.com/shopaddtocar           -        -         15   dropped
                                    t.asp
mypoolspas.c om                     http://mypoolspas.com/shopaffadmin.          -        -         13   dropped
                                    asp
mypoolspas.c om                     http://mypoolspas.com/shopcontent.           -        -         21   dropped
                                    asp?type=Aboutus
mypoolspas.c om                     http://mypoolspas.com/shopcontent.           -        -         24   dropped
                                    asp?type=Privacy
mypoolspas.c om                     http://mypoolspas.com/shopcustcont           -        -         16   dropped
                                    act.asp
mypoolspas.c om                     http://mypoolspas.com/shopdisplaypr          -        -          2   dropped
                                    oducts.asp
mypoolspas.c om                     http://mypoolspas.com/shopdisplaypr          -        -         18   dropped
                                    oducts.asp?id=12&cat=Hot+Tub+Par
                                    ts+%2F+Spa+Parts
mypoolspas.c om                     http://mypoolspas.com/shopdisplaypr          -        -         17   dropped
                                    oducts.asp?id=8&cat=+++All+Parts+
                                    and+Equipment
mypoolspas.c om                     http://mypoolspas.com/shopexd.asp            -        -         23   dropped
                                    ?id=20578
mypoolspas.c om                     http://mypoolspas.com/shopnews.as            -        -         14   dropped
                                    p?type=Pool%20and%20Inground%2
                                    0Spa%20Drain%20Cover%20Recall
                                    %20Information
mypoolspas.c om                     http://mypoolspas.com/shopnews.as            -        -         22   dropped
                                    p?type=Water%20Safety-%20Acces
                                    s%20For%20Everyone
mypoolspas.c om                     http://mypoolspas.com/shopquery.as           -        -         25   dropped
                                    p?queryprefix=No&cname=C
mypoolspas.com                      http://mypoolspas.com                        -        -          1   dropped
mypoolspas.com                      http://mypoolspas.com/nicelinks.htm          -        -          5   dropped
mypoolspas.com                      http://mypoolspas.com/shopdisplaypr          -        -          2   dropped
                                    oducts.asp
mypoolspas.com                      http://mypoolspas.com/shopdisplaypr          -        -          3   dropped
                                    oducts.asp?id=12&cat=Hot+Tub+Par
                                    ts+%2F+Spa+Parts
mypoolspas.com                      http://mypoolspas.com/shopdisplaypr          -        -          7   dropped
                                    oducts.asp?id=13&cat=Parts+for+Sw
                                    imming+Pools
mypoolspas.com                      http://mypoolspas.com/shopdisplaypr          -        -          6   dropped
                                    oducts.asp?id=8&cat=+++All+Parts+




Created by SEO, LLC dba                               14 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                           18
SEO, LLC Internet Competitive Analysis Report                                                               4/5/2012

Keyword                             URL                                      Pos.    Page     Old Pos.      Change
                                    and+Equipment
mypoolspas.com                      http://mypoolspas.com/shopdisplaypr          -        -          4   dropped
                                    oducts.asp?page=10&id=8
part 91231606                       http://mypoolspas.com/shopdisplaypr          -        -         11   dropped
                                    oducts.asp?page=10&id=32
part 91231606                       http://mypoolspas.com/shopexd.asp            -        -         12   dropped
                                    ?id=22953
paul dickey accurate pool and spa   http://mypoolspas.com                        -        -         20   dropped
paul dickey accurate pool and spa   http://mypoolspas.com/shopcontent.           -        -          1   dropped
                                    asp?type=Aboutus
paul dickey accurate pool and spa   http://mypoolspas.com/shopcustcont           -        -         18   dropped
                                    act.asp
paul dickey accurate pool and spa   http://mypoolspas.com/shopdisplaypr          -        -         19   dropped
                                    oducts.asp?page=1&Search=yes,%2
                                    0yes&bc=no&catalogid=55634
paul dickey accurate pool and spa   http://mypoolspas.com/shopexd.asp            -        -         22   dropped
                                    ?id=48320
paul dickey accurate pool and spa   http://mypoolspas.com/shopexd.asp            -        -         21   dropped
                                    ?id=51934
paul dickey pools                   http://mypoolspas.com/shopcontent.           -        -          4   dropped
                                    asp?type=Aboutus
paul dickey pools                   http://mypoolspas.com/shopcustcont           -        -         18   dropped
                                    act.asp
paul dickey watertown               http://mypoolspas.com/shopcontent.           -        -         18   dropped
                                    asp?type=Aboutus
paul dickey watertown               http://mypoolspas.com/shopcustcont           -        -          8   dropped
                                    act.asp
paul dickey/pool decks in wi        http://mypoolspas.com/shopcontent.           -        -          4   dropped
                                    asp?type=Aboutus
pdr main drain                      http://mypoolspas.com/shopexd.asp            -        -         12   dropped
                                    ?id=34575
pdr main drain                      http://mypoolspas.com/shopexd.asp            -        -         25   dropped
                                    ?id=53081
plu21100050                         http://mypoolspas.com/html/p48500V           -        -         26   dropped
                                    alve5Wayoneandonehalfinches%2031
                                    400.htm
plu21100050                         http://mypoolspas.com/shopdisplaypr          -        -         25   dropped
                                    oducts.asp?page=2&sppp=12&Keyw
                                    ord=cal%20spa&Search=YES&categ
                                    ory=ALL&highprice=0&lowprice=0&al
                                    lwords=cal%20spa
plu21100050                         http://mypoolspas.com/shopdisplaypr          -        -         24   dropped




Created by SEO, LLC dba                              15 of                http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                          18
SEO, LLC Internet Competitive Analysis Report                                                               4/5/2012

Keyword                             URL                                      Pos.    Page     Old Pos.      Change
                                    oducts.asp?page=932&id=8
pool and spa parts                  http://mypoolspas.com                        -        -         13    dropped
pool parts                          http://mypoolspas.com                      92       10            -      new
pool parts                          http://mypoolspas.com/default.asp            -        -           -     same
pool parts and equipment            http://mypoolspas.com                       4         1          2         -2
pool parts and equipment            http://mypoolspas.com/default.asp            -        -           -     same
pool parts and equipment            http://mypoolspas.com/shopdisplaypr         3         1         26       +23
                                    oducts.asp?id=8&cat=+++All+Parts+
                                    and+Equipment
raypak switch-toggle spdt 15a 10a bl http://mypoolspas.com/shopexd.asp           -        -         11    dropped
                                     ?id=31406
raypak switch-toggle spdt 15a 10a bl http://mypoolspas.com/shopexd.asp           -        -         12    dropped
                                     ?id=31407
sequencer solenoid activated        http://mypoolspas.com/shopexd.asp            -        -          4    dropped
csc1128                             ?id=30390
spa impeller puller                 http://mypoolspas.com/shopexd.asp            -        -          1    dropped
                                    ?id=29529
spa parts                           http://mypoolspas.com                        -        -           -     same
spa parts                           http://mypoolspas.com/default.asp            -        -           -     same
spa parts and equipment             http://mypoolspas.com                      17         2         18         +1
spa parts and equipment             http://mypoolspas.com/default.asp            -        -           -     same
spa parts and equipment             http://mypoolspas.com/shopdisplaypr         2         1          6         +4
                                    oducts.asp?id=8&cat=+++All+Parts+
                                    and+Equipment
thermostat 1/4-12                   http://mypoolspas.com/shopexd.asp            -        -          7    dropped
                                    ?id=31680
valterra seals 1004-7n              http://mypoolspas.com/shopdisplaypr          -        -         24    dropped
                                    oducts.asp?page=2&sppp=50&Searc
                                    h=Yes&category=all&highprice=0&lo
                                    wprice=0&atleast=27-400-%2027-395
                                    -%2026-400-%2026-395-1075%2026-
                                    270-1400%2089-270-1453&without=c
                                    heck%20flo-thru
valterra seals 1004-7n              http://mypoolspas.com/shopexd.asp            -        -          8    dropped
                                    ?id=19581
valterra seals 1004-7n              http://mypoolspas.com/shopexd.asp            -        -         23    dropped
                                    ?id=19581&bc=no
waterway 417-4050                   http://mypoolspas.com/shopdisplaypr          -        -         18    dropped
                                    oducts.asp?page=3&sppp=12&Keyw




Created by SEO, LLC dba                               16 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                           18
SEO, LLC Internet Competitive Analysis Report                                                               4/5/2012

Keyword                             URL                                      Pos.    Page     Old Pos.      Change
                                    ord=50&Search=YES&category=ALL
                                    &highprice=0&lowprice=0&allwords=
                                    50
waterway 417-4050                   http://mypoolspas.com/shopdisplaypr          -        -         29    dropped
                                    oducts.asp?page=5&sppp=7&Keywo
                                    rd=waterway%20spa&Search=YES&
                                    category=ALL&highprice=0&lowprice
                                    =0&allwords=waterway%20spa
waterway 417-4050                   http://mypoolspas.com/shopdisplaypr          -        -         10    dropped
                                    oducts.asp?page=6&id=141
waterway part 210-6250              http://mypoolspas.com/shopdisplaypr          -        -         17    dropped
                                    oducts.asp?page=12&id=141
waterway part 210-6250              http://mypoolspas.com/shopdisplaypr          -        -         18    dropped
                                    oducts.asp?page=8&sppp=7&Keywo
                                    rd=waterway%20spa&Search=YES&
                                    category=ALL&highprice=0&lowprice
                                    =0&allwords=waterway%20spa
waterway part 210-6250              http://mypoolspas.com/shopexd.asp            -        -          3    dropped
                                    ?id=19326
waterway part 210-6250              http://mypoolspas.com/shopexd.asp            -        -         24    dropped
                                    ?id=19326&bc=no
waterway whirly jet 210-6250        http://mypoolspas.com/shopdisplaypr          -        -         20    dropped
                                    oducts.asp?page=12&id=141
waterway whirly jet 210-6250        http://mypoolspas.com/shopdisplaypr          -        -         28    dropped
                                    oducts.asp?page=8&sppp=7&Keywo
                                    rd=waterway%20spa&Search=YES&
                                    category=ALL&highprice=0&lowprice
                                    =0&allwords=waterway%20spa
waterway whirly jet 210-6250        http://mypoolspas.com/shopexd.asp            -        -          4    dropped
                                    ?id=19326
wholesale hot tub parts             http://mypoolspas.com                       5         1           -      new
wholesale hot tub parts             http://mypoolspas.com/default.asp            -        -           -     same
wholesale pool parts                http://mypoolspas.com                       6         1           -      new
wholesale pool parts                http://mypoolspas.com/default.asp            -        -           -     same
wholesale pool parts                http://mypoolspas.com/shopcustcont         26         3           -      new
wholesale spa parts                 http://mypoolspas.com                       9         1           -      new
wholesale spa parts                 http://mypoolspas.com/default.asp            -        -           -     same
wholesale spa parts                 http://mypoolspas.com/shopcustcont         43         5           -      new
wi paul dickey                      http://mypoolspas.com                        -        -           -     same
wi paul dickey                      http://mypoolspas.com/default.asp            -        -           -     same




Created by SEO, LLC dba                               17 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                           18
SEO, LLC Internet Competitive Analysis Report                                                              4/5/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
wi paul dickey                      http://mypoolspas.com/shopcontent.        37         4           -      new
                                    asp?type=Aboutus




Created by SEO, LLC dba                              18 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                          18

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Report mypoolspas.com hot tub parts 4-5-2012

  • 1. SEO, LLC Internet Competitive Analysis Report 4/5/2012 500 N. Michigan Ave. Suite 300 SEO, LLC Search Engine Ranking Chicago, IL 60611 Report 920-285-7570 Date: 4/5/2012 Recipient: Paul Dickey Accurate Pool and Spa N 1010 Hwy EM WATERTOWN WI 53098 Phone: 920-925-3094 This analysis has been created by SEO, LLC. Visit us on the Web at http://SplinternetMarketing.com/default.asp or call 920-285-7570 for an appointment for your personalized plan to dominate in the search results on Google and Bing. Created by SEO, LLC dba 1 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 2. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Report Overview Dates of the Ranking Checks Date: Thursday, April 05, 2012 Comparison date: Monday, March 05, 2012 Scope of this Ranking Report 58 keywords and one URL have been checked on 2 search engines. The first 10 result pages of each search engine have been checked. Visibility Statistics This table lists the found rankings for all analyzed search terms, URLs and search engines. The chart shows the ranking changes. Listings in the first position 0 Listings Summary Listings in the top 5 positions 7 Listings in the top 10 positions 11 Listings in the top 20 positions 17 Listings in the top 30 positions 21 Listings which are new 19 Listings which moved up 7 Listings which did not change 1 Listings which moved down 5 Listings which are dropped 133 26 listings new or moved up one listing did not change Total listings 32 138 listings dropped or moved down Listings Distribution This chart shows the number of rankings in the different positions. Created by SEO, LLC dba 2 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 3. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Listings Distribution 26 24 22 20 18 16 14 12 10 8 6 4 2 0 Pos. 1 Pos. 2-5 Pos. 6-10 Pos. 11-15 Pos. 16-20 Pos. 21-25 Pos. 26-30 Thursday, April 05, 2012 Monday, March 05, 2012 Top 100 Listings The left chart shows the number of top 100 rankings for your search terms, and the right chart shows the number of top 100 rankings in the search engines. Top 100 listings for keywords Top 100 listings in the search engines 4 14 13 12 3 11 10 9 2 8 7 6 1 5 4 0 3 2 4 top 100 listings for "accurate poo...pa watertown" 1 4 top 100 listings for "accurate pool watertown" 0 3 top 100 listings for "wholesale hot tub parts" 2 top 100 listings for "hot tub parts and equipment" 14 top 100 listings in Google.com 2 top 100 listings for "spa parts and equipment" 7 top 100 listings in Bing.com Checked URLs This table lists all URLs that have been considered for this report. URL Listings On Listings On Listings On Page 1 Page 2 Page 3 Created by SEO, LLC dba 3 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 4. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Checked URLs This table lists all URLs that have been considered for this report. http://www.mypoolspas.com 11 6 4 Total 11 6 4 Checked Keywords This table lists all search terms for which rankings have been found in the top 30 results. Keyword Listings On Listings On Listings On Page 1 Page 2 Page 3 (43305606r000). 0 0 0 04207002-5010 0 0 0 2" mpt tailpc 0 0 0 25923-204 0 0 0 26-395-1034 0 0 0 27-102-1330 0 0 0 275-3317-02 0 0 0 34-430-1180 0 0 0 43-133-1052 0 0 0 43-272-1010 0 0 0 51-150-1506 hayward collar 0 0 0 54-110-2100 0 0 0 55-314-1205 0 0 0 58-355-6024 0 0 0 89-575-2619 0 0 0 accurate pool and spa watertown 2 1 1 accurate pool watertown 1 2 1 adjustable spa jet retaining ring tool 0 0 0 allpoolandspaparts.net 0 0 0 bobby float valve rm153 0 0 0 buy neverlube diverter kit 1036 0 0 0 caplugs pool 0 0 0 gecko alliance pump 3.0hp 0 0 0 gecko code 9920-400125 0 0 0 hose assembly for my pool 0 0 0 hot tub parts 0 0 0 hot tub parts and equipment 1 1 0 hot tub spa parts 0 0 0 Created by SEO, LLC dba 4 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 5. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Checked Keywords This table lists all search terms for which rankings have been found in the top 30 results. internal cooling fan 35-125-2076 0 0 0 my pool spa 0 0 0 mypoolspas 0 0 0 mypoolspas.c om 0 0 0 mypoolspas.com 0 0 0 part 91231606 0 0 0 paul dickey accurate pool and spa 0 0 0 paul dickey pools 0 0 0 paul dickey watertown 0 0 0 paul dickey/pool decks in wi 0 0 0 pdr main drain 0 0 0 plu21100050 0 0 0 pool and spa parts 0 0 0 pool parts 0 0 0 pool parts and equipment 2 0 0 raypak switch-toggle spdt 15a 10a bl 0 0 0 sequencer solenoid activated csc1128 0 0 0 spa command 0 0 0 spa impeller puller 0 0 0 spa parts 0 0 0 spa parts and equipment 1 1 0 thermostat 1/4-12 0 0 0 valterra seals 1004-7n 0 0 0 waterway 417-4050 0 0 0 waterway part 210-6250 0 0 0 waterway whirly jet 210-6250 0 0 0 wholesale hot tub parts 1 1 1 wholesale pool parts 1 0 1 wholesale spa parts 1 0 0 wi paul dickey 1 0 0 Total 11 6 4 Checked Search Engines This table lists all search engines for which rankings have been found in the top 30 results. Search Engine Listings On Listings On Listings On Created by SEO, LLC dba 5 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 6. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Checked Search Engines This table lists all search engines for which rankings have been found in the top 30 results. Page 1 Page 2 Page 3 Bing.com 4 2 1 Google.com 7 4 3 Total 11 6 4 Created by SEO, LLC dba 6 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 7. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Ranking Results Bing.com Keyword URL Pos. Page Old Pos. Change 2" mpt tailpc http://mypoolspas.com/shopDisplayC - - 12 dropped ategories.asp?id=11&cat=+Parts+by +Manufacturer 2" mpt tailpc http://mypoolspas.com/shopnews.as - - 22 dropped p?type=Pool%20Opening%20Prepar ation accurate pool and spa watertown http://mypoolspas.com - - - same accurate pool and spa watertown http://mypoolspas.com/default.asp - - - same accurate pool and spa watertown http://mypoolspas.com/shopcontent. 3 1 4 +1 asp?type=Aboutus accurate pool and spa watertown http://www.mypoolspas.com 6 1 7 +1 accurate pool watertown http://mypoolspas.com - - - same accurate pool watertown http://mypoolspas.com/default.asp - - - same accurate pool watertown http://mypoolspas.com/shopcontent. 4 1 4 same asp?type=Aboutus accurate pool watertown http://www.mypoolspas.com 14 2 10 -4 hot tub parts http://mypoolspas.com - - - same hot tub parts http://mypoolspas.com/default.asp - - - same hot tub parts and equipment http://mypoolspas.com - - - same hot tub parts and equipment http://mypoolspas.com/default.asp - - - same hot tub parts and equipment http://mypoolspas.com/shopdisplaypr 43 5 - new oducts.asp?id=8&cat=+++All+Parts+ and+Equipment hot tub parts and equipment http://www.mypoolspas.com/default.a 50 5 - new sp hot tub parts and equipment http://www.mypoolspas.com/default.a 52 6 - new sp hot tub spa parts http://mypoolspas.com - - - same hot tub spa parts http://mypoolspas.com/default.asp - - - same my pool spa http://www.mypoolspas.com - - 1 dropped mypoolspas http://mypoolspas.com/shopcontent. - - 2 dropped asp?type=Aboutus mypoolspas http://www.mypoolspas.com - - 1 dropped Created by SEO, LLC dba 7 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 8. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Keyword URL Pos. Page Old Pos. Change mypoolspas.c om http://www.mypoolspas.com - - 1 dropped mypoolspas.com http://mypoolspas.com/shopcontent. - - 2 dropped asp?type=Aboutus mypoolspas.com http://www.mypoolspas.com - - 1 dropped paul dickey accurate pool and spa http://mypoolspas.com/shopcontent. - - 1 dropped asp?type=Aboutus paul dickey accurate pool and spa http://www.mypoolspas.com - - 4 dropped paul dickey pools http://mypoolspas.com/shopcontent. - - 1 dropped asp?type=Aboutus paul dickey pools http://www.mypoolspas.com - - 4 dropped paul dickey watertown http://mypoolspas.com/shopcontent. - - 2 dropped asp?type=Aboutus paul dickey watertown http://www.mypoolspas.com - - 11 dropped paul dickey/pool decks in wi http://mypoolspas.com/shopcontent. - - 1 dropped asp?type=Aboutus paul dickey/pool decks in wi http://www.mypoolspas.com - - 5 dropped pool and spa parts http://www.mypoolspas.com - - 13 dropped pool parts http://mypoolspas.com - - - same pool parts http://mypoolspas.com/default.asp - - - same pool parts and equipment http://mypoolspas.com - - - same pool parts and equipment http://mypoolspas.com/default.asp - - - same pool parts and equipment http://www.mypoolspas.com 55 6 - new spa command http://mypoolspas.com/shopblogs.as - - 29 dropped p?type=New%20Product%20Announ cements spa parts http://mypoolspas.com - - - same spa parts http://mypoolspas.com/default.asp - - - same spa parts and equipment http://mypoolspas.com - - - same spa parts and equipment http://mypoolspas.com/default.asp - - - same spa parts and equipment http://www.mypoolspas.com 40 4 19 -21 spa parts and equipment http://www.mypoolspas.com 41 5 - new valterra seals 1004-7n http://mypoolspas.com/shopdisplaypr - - 10 dropped oducts.asp?page=427&id=8 waterway 417-4050 http://www.mypoolspas.com/default.a - - 14 dropped sp Created by SEO, LLC dba 8 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 9. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Keyword URL Pos. Page Old Pos. Change wholesale hot tub parts http://mypoolspas.com - - - same wholesale hot tub parts http://mypoolspas.com/default.asp - - - same wholesale hot tub parts http://mypoolspas.com/shopnews.as 23 3 - new p?type=Poll%20and%20Spa%20Salt %20Levels wholesale hot tub parts http://www.mypoolspas.com 18 2 - new wholesale pool parts http://mypoolspas.com - - - same wholesale pool parts http://mypoolspas.com/default.asp - - - same wholesale spa parts http://mypoolspas.com - - - same wholesale spa parts http://mypoolspas.com/default.asp - - - same wi paul dickey http://mypoolspas.com - - - same wi paul dickey http://mypoolspas.com/default.asp - - - same wi paul dickey http://mypoolspas.com/shopcontent. 2 1 - new asp?type=Aboutus wi paul dickey http://www.mypoolspas.com - - 29 dropped Google.com Keyword URL Pos. Page Old Pos. Change (43305606r000). http://mypoolspas.com/shopdisplaypr - - 12 dropped oducts.asp?page=1190&id=13 (43305606r000). http://mypoolspas.com/shopexd.asp - - 11 dropped ?id=33645 04207002-5010 http://mypoolspas.com/shopdisplaypr - - 18 dropped oducts.asp?page=1&sppp=50&Searc h=Yes&category=all&highprice=0&lo wprice=0&atleast=34-337-12 04207002-5010 http://mypoolspas.com/shopdisplaypr - - 9 dropped oducts.asp?page=2432 2" mpt tailpc http://mypoolspas.com/html/p577812 - - 27 dropped inchesmptTailpcwOringForSolSplitNu t.htm 2" mpt tailpc http://mypoolspas.com/shopexd.asp - - 2 dropped ?id=19379 2" mpt tailpc http://mypoolspas.com/shopexd.asp - - 19 dropped ?id=57781 25923-204 http://mypoolspas.com/shopdisplaypr - - 11 dropped oducts.asp?page=36&Search=yes&b c=no&queryprefix=No&cname=D Created by SEO, LLC dba 9 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 10. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Keyword URL Pos. Page Old Pos. Change 25923-204 http://mypoolspas.com/shopdisplaypr - - 21 dropped oducts.asp?page=36&Search=yes,% 20yes&bc=no&queryprefix=No&cnam e=D 26-395-1034 http://mypoolspas.com/shopdisplaypr - - 22 dropped oducts.asp?page=11&sppp=7&Keyw ord=Pool%20Part&Search=YES&cat egory=ALL&highprice=0&lowprice=0 &allwords=Pool%20Part 26-395-1034 http://mypoolspas.com/shopdisplaypr - - 13 dropped oducts.asp?page=2&sppp=12&Keyw ord=39&Search=YES&category=ALL &highprice=0&lowprice=0&allwords= 39 26-395-1034 http://mypoolspas.com/shopexd.asp - - 23 dropped ?id=19169 27-102-1330 http://mypoolspas.com/shopdisplaypr - - 19 dropped oducts.asp?page=68&sppp=12&Key word=O-Ring&Search=YES&categor y=ALL&highprice=0&lowprice=0&allw ords=O-Ring 27-102-1330 http://mypoolspas.com/shopdisplaypr - - 9 dropped oducts.asp?page=688&sppp=12&Ke yword=7&Search=YES&category=AL L&highprice=0&lowprice=0&allwords =7 27-102-1330 http://mypoolspas.com/shopexd.asp - - 21 dropped ?id=28559 275-3317-02 http://mypoolspas.com/shopdisplaypr - - 22 dropped oducts.asp?page=204&sppp=12&Ke yword=17&Search=YES&category=A LL&highprice=0&lowprice=0&allwords =17 34-430-1180 http://mypoolspas.com/shopdisplaypr - - 10 dropped oducts.asp?page=4&Search=yes,%2 0yes&bc=no&queryprefix=No&cname =U 43-133-1052 http://mypoolspas.com/shopdisplaypr - - 16 dropped oducts.asp?page=4&sppp=7&Keywo rd=del%20spa&Search=YES&catego ry=ALL&highprice=0&lowprice=0&all words=del%20spa 43-133-1052 http://mypoolspas.com/shopexd.asp - - 6 dropped ?id=21967 43-272-1010 http://mypoolspas.com/shopdisplaypr - - 22 dropped Created by SEO, LLC dba 10 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 11. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Keyword URL Pos. Page Old Pos. Change oducts.asp?page=15 43-272-1010 http://mypoolspas.com/shopdisplaypr - - 9 dropped oducts.asp?page=9&id=8 51-150-1506 hayward collar http://mypoolspas.com/shopdisplaypr - - 26 dropped oducts.asp?page=1&sppp=7&Keywo rd=ADJUSTING%20COLLAR&Search =YES&category=ALL&highprice=0&l owprice=0&allwords=ADJUSTING%2 0COLLAR 51-150-1506 hayward collar http://mypoolspas.com/shopdisplaypr - - 27 dropped oducts.asp?page=26&Search=yes,% 20yes&bc=no&queryprefix=No&cnam e=A 51-150-1506 hayward collar http://mypoolspas.com/shopdisplaypr - - 6 dropped oducts.asp?page=5&sppp=12&Keyw ord=51&Search=YES&category=ALL &highprice=0&lowprice=0&allwords= 51 51-150-1506 hayward collar http://mypoolspas.com/shopexd.asp - - 13 dropped ?id=19966 54-110-2100 http://mypoolspas.com/shopdisplaypr - - 24 dropped oducts.asp?page=1&sppp=10&Keyw ord=air%20control%201/2&Search=Y es&category=all&highprice=0&lowpri ce=0&allwords=air%20control%201/2 &without=r172086 54-110-2100 http://mypoolspas.com/shopdisplaypr - - 13 dropped oducts.asp?page=1&sppp=7&Keywo rd=air%20control%201/2&Search=Ye s&category=all&highprice=0&lowpric e=0&allwords=air%20control%201/2 &without=r172086 55-314-1205 http://mypoolspas.com/shopdisplaypr - - 4 dropped oducts.asp?page=52&Search=yes&b c=no&queryprefix=No&cname=B 55-314-1205 http://mypoolspas.com/shopdisplaypr - - 3 dropped oducts.asp?page=54&Search=yes,% 20yes&bc=no&queryprefix=No&cnam e=B 55-314-1205 http://mypoolspas.com/shopexd.asp - - 5 dropped ?id=20698 58-355-6024 http://mypoolspas.com/shopexd.asp - - 13 dropped ?id=22250&bc=no 89-575-2619 http://mypoolspas.com/shopdisplaypr - - 23 dropped oducts.asp?page=24&sppp=12&Key Created by SEO, LLC dba 11 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 12. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Keyword URL Pos. Page Old Pos. Change word=PLUG&Search=YES&category =ALL&highprice=0&lowprice=0&allwo rds=PLUG 89-575-2619 http://mypoolspas.com/shopdisplaypr - - 18 dropped oducts.asp?page=49&sppp=12&Key word=89&Search=YES&category=AL L&highprice=0&lowprice=0&allwords =89 89-575-2619 http://mypoolspas.com/shopdisplaypr - - 7 dropped oducts.asp?page=50&sppp=12&Key word=89&Search=YES&category=AL L&highprice=0&lowprice=0&allwords =89 accurate pool and spa watertown http://mypoolspas.com 22 3 9 -13 accurate pool and spa watertown http://mypoolspas.com/default.asp - - - same accurate pool and spa watertown http://mypoolspas.com/shopcontent. 12 2 20 +8 asp?type=Aboutus accurate pool and spa watertown http://mypoolspas.com/shopcustcont 94 10 - new act.asp accurate pool watertown http://mypoolspas.com 27 3 15 -12 accurate pool watertown http://mypoolspas.com/default.asp - - - same accurate pool watertown http://mypoolspas.com/shopcontent. 17 2 21 +4 asp?type=Aboutus adjustable spa jet retaining ring tool http://mypoolspas.com/shopexd.asp - - 10 dropped ?id=19953 allpoolandspaparts.net http://mypoolspas.com/shopdisplaypr - - 9 dropped oducts.asp?id=8&cat=All+Pool+and+ Spa+Parts bobby float valve rm153 http://mypoolspas.com/shopdisplaypr - - 28 dropped oducts.asp?page=1&id=111 bobby float valve rm153 http://mypoolspas.com/shopexd.asp - - 14 dropped ?id=20844&bc=no bobby float valve rm153 http://mypoolspas.com/shopexd.asp - - 10 dropped ?id=56781 buy neverlube diverter kit 1036 http://mypoolspas.com/shopexd.asp - - 3 dropped ?id=27719 buy neverlube diverter kit 1036 http://mypoolspas.com/shopquestion - - 21 dropped .asp?id=27719 caplugs pool http://mypoolspas.com/shopexd.asp - - 8 dropped ?id=21321 gecko alliance pump 3.0hp http://mypoolspas.com/shopdisplaypr - - 10 dropped Created by SEO, LLC dba 12 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 13. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Keyword URL Pos. Page Old Pos. Change oducts.asp?page=57&id=32 gecko alliance pump 3.0hp http://mypoolspas.com/shopdisplaypr - - 21 dropped oducts.asp?page=58&id=32 gecko code 9920-400125 http://mypoolspas.com/shopexd.asp - - 13 dropped ?id=31594 hose assembly for my pool http://mypoolspas.com/shopexd.asp - - 17 dropped ?id=19467 hose assembly for my pool http://mypoolspas.com/shopexd.asp - - 6 dropped ?id=26326 hot tub parts http://mypoolspas.com - - - same hot tub parts http://mypoolspas.com/default.asp - - - same hot tub parts and equipment http://mypoolspas.com 18 2 - new hot tub parts and equipment http://mypoolspas.com/default.asp - - - same hot tub parts and equipment http://mypoolspas.com/shopdisplaypr 81 9 - new oducts.asp?id=12&cat=Hot+Tub+Par ts+%2F+Spa+Parts hot tub parts and equipment http://mypoolspas.com/shopdisplaypr 7 1 - new oducts.asp?id=8&cat=+++All+Parts+ and+Equipment hot tub spa parts http://mypoolspas.com - - - same hot tub spa parts http://mypoolspas.com/default.asp - - - same internal cooling fan 35-125-2076 http://mypoolspas.com/shopdisplaypr - - 22 dropped oducts.asp?id=63&cat=Essex+Grou p%2C+Inc. internal cooling fan 35-125-2076 http://mypoolspas.com/shopdisplaypr - - 9 dropped oducts.asp?page=6&sppp=12&Keyw ord=32&Search=YES&category=ALL &highprice=0&lowprice=0&allwords= 32 internal cooling fan 35-125-2076 http://mypoolspas.com/shopexd.asp - - 14 dropped ?id=20162 internal cooling fan 35-125-2076 http://mypoolspas.com/shopquestion - - 21 dropped .asp?id=20162 my pool spa http://mypoolspas.com - - 2 dropped mypoolspas http://mypoolspas.com - - 1 dropped mypoolspas http://mypoolspas.com/shopcustcont - - 3 dropped act.asp mypoolspas http://mypoolspas.com/shopdisplaypr - - 2 dropped oducts.asp Created by SEO, LLC dba 13 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 14. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Keyword URL Pos. Page Old Pos. Change mypoolspas.c om http://mypoolspas.com - - 1 dropped mypoolspas.c om http://mypoolspas.com/shopaddtocar - - 15 dropped t.asp mypoolspas.c om http://mypoolspas.com/shopaffadmin. - - 13 dropped asp mypoolspas.c om http://mypoolspas.com/shopcontent. - - 21 dropped asp?type=Aboutus mypoolspas.c om http://mypoolspas.com/shopcontent. - - 24 dropped asp?type=Privacy mypoolspas.c om http://mypoolspas.com/shopcustcont - - 16 dropped act.asp mypoolspas.c om http://mypoolspas.com/shopdisplaypr - - 2 dropped oducts.asp mypoolspas.c om http://mypoolspas.com/shopdisplaypr - - 18 dropped oducts.asp?id=12&cat=Hot+Tub+Par ts+%2F+Spa+Parts mypoolspas.c om http://mypoolspas.com/shopdisplaypr - - 17 dropped oducts.asp?id=8&cat=+++All+Parts+ and+Equipment mypoolspas.c om http://mypoolspas.com/shopexd.asp - - 23 dropped ?id=20578 mypoolspas.c om http://mypoolspas.com/shopnews.as - - 14 dropped p?type=Pool%20and%20Inground%2 0Spa%20Drain%20Cover%20Recall %20Information mypoolspas.c om http://mypoolspas.com/shopnews.as - - 22 dropped p?type=Water%20Safety-%20Acces s%20For%20Everyone mypoolspas.c om http://mypoolspas.com/shopquery.as - - 25 dropped p?queryprefix=No&cname=C mypoolspas.com http://mypoolspas.com - - 1 dropped mypoolspas.com http://mypoolspas.com/nicelinks.htm - - 5 dropped mypoolspas.com http://mypoolspas.com/shopdisplaypr - - 2 dropped oducts.asp mypoolspas.com http://mypoolspas.com/shopdisplaypr - - 3 dropped oducts.asp?id=12&cat=Hot+Tub+Par ts+%2F+Spa+Parts mypoolspas.com http://mypoolspas.com/shopdisplaypr - - 7 dropped oducts.asp?id=13&cat=Parts+for+Sw imming+Pools mypoolspas.com http://mypoolspas.com/shopdisplaypr - - 6 dropped oducts.asp?id=8&cat=+++All+Parts+ Created by SEO, LLC dba 14 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 15. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Keyword URL Pos. Page Old Pos. Change and+Equipment mypoolspas.com http://mypoolspas.com/shopdisplaypr - - 4 dropped oducts.asp?page=10&id=8 part 91231606 http://mypoolspas.com/shopdisplaypr - - 11 dropped oducts.asp?page=10&id=32 part 91231606 http://mypoolspas.com/shopexd.asp - - 12 dropped ?id=22953 paul dickey accurate pool and spa http://mypoolspas.com - - 20 dropped paul dickey accurate pool and spa http://mypoolspas.com/shopcontent. - - 1 dropped asp?type=Aboutus paul dickey accurate pool and spa http://mypoolspas.com/shopcustcont - - 18 dropped act.asp paul dickey accurate pool and spa http://mypoolspas.com/shopdisplaypr - - 19 dropped oducts.asp?page=1&Search=yes,%2 0yes&bc=no&catalogid=55634 paul dickey accurate pool and spa http://mypoolspas.com/shopexd.asp - - 22 dropped ?id=48320 paul dickey accurate pool and spa http://mypoolspas.com/shopexd.asp - - 21 dropped ?id=51934 paul dickey pools http://mypoolspas.com/shopcontent. - - 4 dropped asp?type=Aboutus paul dickey pools http://mypoolspas.com/shopcustcont - - 18 dropped act.asp paul dickey watertown http://mypoolspas.com/shopcontent. - - 18 dropped asp?type=Aboutus paul dickey watertown http://mypoolspas.com/shopcustcont - - 8 dropped act.asp paul dickey/pool decks in wi http://mypoolspas.com/shopcontent. - - 4 dropped asp?type=Aboutus pdr main drain http://mypoolspas.com/shopexd.asp - - 12 dropped ?id=34575 pdr main drain http://mypoolspas.com/shopexd.asp - - 25 dropped ?id=53081 plu21100050 http://mypoolspas.com/html/p48500V - - 26 dropped alve5Wayoneandonehalfinches%2031 400.htm plu21100050 http://mypoolspas.com/shopdisplaypr - - 25 dropped oducts.asp?page=2&sppp=12&Keyw ord=cal%20spa&Search=YES&categ ory=ALL&highprice=0&lowprice=0&al lwords=cal%20spa plu21100050 http://mypoolspas.com/shopdisplaypr - - 24 dropped Created by SEO, LLC dba 15 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 16. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Keyword URL Pos. Page Old Pos. Change oducts.asp?page=932&id=8 pool and spa parts http://mypoolspas.com - - 13 dropped pool parts http://mypoolspas.com 92 10 - new pool parts http://mypoolspas.com/default.asp - - - same pool parts and equipment http://mypoolspas.com 4 1 2 -2 pool parts and equipment http://mypoolspas.com/default.asp - - - same pool parts and equipment http://mypoolspas.com/shopdisplaypr 3 1 26 +23 oducts.asp?id=8&cat=+++All+Parts+ and+Equipment raypak switch-toggle spdt 15a 10a bl http://mypoolspas.com/shopexd.asp - - 11 dropped ?id=31406 raypak switch-toggle spdt 15a 10a bl http://mypoolspas.com/shopexd.asp - - 12 dropped ?id=31407 sequencer solenoid activated http://mypoolspas.com/shopexd.asp - - 4 dropped csc1128 ?id=30390 spa impeller puller http://mypoolspas.com/shopexd.asp - - 1 dropped ?id=29529 spa parts http://mypoolspas.com - - - same spa parts http://mypoolspas.com/default.asp - - - same spa parts and equipment http://mypoolspas.com 17 2 18 +1 spa parts and equipment http://mypoolspas.com/default.asp - - - same spa parts and equipment http://mypoolspas.com/shopdisplaypr 2 1 6 +4 oducts.asp?id=8&cat=+++All+Parts+ and+Equipment thermostat 1/4-12 http://mypoolspas.com/shopexd.asp - - 7 dropped ?id=31680 valterra seals 1004-7n http://mypoolspas.com/shopdisplaypr - - 24 dropped oducts.asp?page=2&sppp=50&Searc h=Yes&category=all&highprice=0&lo wprice=0&atleast=27-400-%2027-395 -%2026-400-%2026-395-1075%2026- 270-1400%2089-270-1453&without=c heck%20flo-thru valterra seals 1004-7n http://mypoolspas.com/shopexd.asp - - 8 dropped ?id=19581 valterra seals 1004-7n http://mypoolspas.com/shopexd.asp - - 23 dropped ?id=19581&bc=no waterway 417-4050 http://mypoolspas.com/shopdisplaypr - - 18 dropped oducts.asp?page=3&sppp=12&Keyw Created by SEO, LLC dba 16 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 17. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Keyword URL Pos. Page Old Pos. Change ord=50&Search=YES&category=ALL &highprice=0&lowprice=0&allwords= 50 waterway 417-4050 http://mypoolspas.com/shopdisplaypr - - 29 dropped oducts.asp?page=5&sppp=7&Keywo rd=waterway%20spa&Search=YES& category=ALL&highprice=0&lowprice =0&allwords=waterway%20spa waterway 417-4050 http://mypoolspas.com/shopdisplaypr - - 10 dropped oducts.asp?page=6&id=141 waterway part 210-6250 http://mypoolspas.com/shopdisplaypr - - 17 dropped oducts.asp?page=12&id=141 waterway part 210-6250 http://mypoolspas.com/shopdisplaypr - - 18 dropped oducts.asp?page=8&sppp=7&Keywo rd=waterway%20spa&Search=YES& category=ALL&highprice=0&lowprice =0&allwords=waterway%20spa waterway part 210-6250 http://mypoolspas.com/shopexd.asp - - 3 dropped ?id=19326 waterway part 210-6250 http://mypoolspas.com/shopexd.asp - - 24 dropped ?id=19326&bc=no waterway whirly jet 210-6250 http://mypoolspas.com/shopdisplaypr - - 20 dropped oducts.asp?page=12&id=141 waterway whirly jet 210-6250 http://mypoolspas.com/shopdisplaypr - - 28 dropped oducts.asp?page=8&sppp=7&Keywo rd=waterway%20spa&Search=YES& category=ALL&highprice=0&lowprice =0&allwords=waterway%20spa waterway whirly jet 210-6250 http://mypoolspas.com/shopexd.asp - - 4 dropped ?id=19326 wholesale hot tub parts http://mypoolspas.com 5 1 - new wholesale hot tub parts http://mypoolspas.com/default.asp - - - same wholesale pool parts http://mypoolspas.com 6 1 - new wholesale pool parts http://mypoolspas.com/default.asp - - - same wholesale pool parts http://mypoolspas.com/shopcustcont 26 3 - new wholesale spa parts http://mypoolspas.com 9 1 - new wholesale spa parts http://mypoolspas.com/default.asp - - - same wholesale spa parts http://mypoolspas.com/shopcustcont 43 5 - new wi paul dickey http://mypoolspas.com - - - same wi paul dickey http://mypoolspas.com/default.asp - - - same Created by SEO, LLC dba 17 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18
  • 18. SEO, LLC Internet Competitive Analysis Report 4/5/2012 Keyword URL Pos. Page Old Pos. Change wi paul dickey http://mypoolspas.com/shopcontent. 37 4 - new asp?type=Aboutus Created by SEO, LLC dba 18 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 18