Social Media Technology for Meeting and Event Planners by Barbara Rozgonyi

1
Social
Media
Technology
for
Mee2ngs
&
Events

Deciphering
the
Social
Media
Maze
to

Uncover
What
Works
&
What
Doesn’t

Barbara
Rozgonyi

wiredPRworks.com

barbara@wiredprworks.com

630.207.7530

Expecta2ons

What
are
you
hoping
to
get
out
of,
or

takeaway
from,
today’s
presenta2on?

copyright 2012 Barbara Rozgonyi
wiredPRworks.com
Agenda

•  Who’s
Where

•  Inten2ons
and
Event
Value

•  Routes
and
Deployment
Strategies

•  Experiences
and
ROI

•  Designing
a
Blueprint
for
Your
Next
Event

wiredPRworks.com
Who’s
Where?

wiredPRworks.com
Numbers

•  Facebook
1B
+

•  LinkedIn
175M

•  Tumblr
150M

•  Twi[er
140M

•  Pinterest
20M

•  Source:
h[p://budurl.com/smnumbers

wiredPRworks.com
Listen

•  Keywords

•  #Hashtags

•  Topics

•  Talkers

•  Community

wiredPRworks.com

2
wiredPRworks.com
Tools
Do
This
~
Not
That

Do
this
.
.
.

Listen

Not
that
.
.
.

Assume

wiredPRworks.com
Inten2ons
and
Values

wiredPRworks.com
Super
Bowl
XLVI

•  12.2
M
comments
during
&
aeer
Super

Bowl
XLVI,
mostly
on
Twi[er
&

Facebook

•  Haleime
show:
862,000
comments

wiredPRworks.com
Social
Media
Value

Traﬃc

91%
of
experienced
social
marketers

see
improved
website
traﬃc
due
to
social

media
campaigns

Leads

79%
are
genera2ng
more
quality
leads

Community
=
Priceless

wiredPRworks.com
Align

•  Values

•  Purpose

•  Community

•  Media

wiredPRworks.com

3
wiredPRworks.com
Do
This
~
Not
That

Do
this
.
.
.

Integrate

Not
that
.
.
.

Separate

wiredPRworks.com
Routes
and

Deployment
Strategies

wiredPRworks.com
Channels

We
use
these
social
media
channels
for

event
marke2ng,
check
all
that
apply

wiredPRworks.com
wiredPRworks.com
Every
Minute
Every
Day

•  Twi[er

100,000
tweets

•  Facebook

684,478
updates

•  Google

2
million
searches

•  YouTube

48
hours
of
video
goes
live

•  App
Store

47,000
apps
downloaded

•  Instagram

3,600
photos
shared

•  Commerce

$272,000
in
sales

wiredPRworks.com

4
Social
Media
MVP

The
one
social
media
channel

we
ﬁnd
most
valuable
is

_________________________.

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Routes

•  Site

•  Blog

•  Social

•  Apps

•  Internal

•  External

•  Community

wiredPRworks.com
Twi[er
as
a
Literacy
Tool

Students
who
tweet
are

•  more
engaged
with
the
course
content

•  more
engaged
with
the
instructor

•  more
engaged
with
other
students

•  and
have
higher
grades

Source:
Michigan
State
University

wiredPRworks.com
Google+

Pros

•  Events

•  Google

•  Circles

•  Hangouts

•  Albums

Cons

•  Members

•  Acceptance

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Do
This
~
Not
That

Do
this
.
.
.

Strategize

Not
that
.
.
.

Compromise

wiredPRworks.com
Experiences
and
ROI

wiredPRworks.com

5
Measure

•  Time

•  Traﬃc

•  Sharing

•  Leads

•  Sales

wiredPRworks.com
wiredPRworks.com
Tools

Do
This
~
Not
That

Do
this
.
.
.

Op2mize

Not
that
.
.
.

Minimize

wiredPRworks.com
Design
a
Blueprint
for

Your
Next
Event

wiredPRworks.com
Content
Marke2ng

•  Calendar

•  Collect

•  Create

•  Curate

•  Connect

•  Comment

wiredPRworks.com
Channels

•  Site

•  Blog

•  Apps

•  Networks

•  Forums

•  Posts

•  Images

•  Icons

•  Links

•  Video

wiredPRworks.com

6
Blog

•  Webisodes

•  Podcast

•  Guests

•  Surveys

•  List

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Facebook

•  Ads

•  Cover

•  Tag

•  Feature

wiredPRworks.com
wiredPRworks.com
LinkedIn

•  Connect

•  Invite

•  Email

•  Survey

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Twi[er

•  Background

•  Lists

•  Chats

•  On
Air

•  Celebrity

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Schedule

•  Timing

•  Management

•  Monitoring

•  Measurement

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7
Tools

wiredPRworks.com
wiredPRworks.com
http://www.youtube.com/watch?v=Vq7Hz9YpDeA
wiredPRworks.com
wiredPRworks.com
wiredPRworks.com
wiredPRworks.com

8
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wiredPRworks.com
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9
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wiredPRworks.com
wiredPRworks.com
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wiredPRworks.com
Do
This
~
Not
That

Do
this
.
.
.

Community

Not
that
.
.
.

Event

wiredPRworks.com

10
Results

•  Followers:
1,000
new
in
30
days

•  Tweets:
6,000
on
10/17-‐18

•  Clicks:
36.25
per
day

•  Twi[er
Site
Referral
Traﬃc:
23.5%,
up

from
16.04%
the
previous
month

Source:
h[p://www.slideshare.net/hootsuite/pivot-‐con-‐casestudy

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Biggest
Ah-‐Ha

What
is
your
biggest
takeaway
from

today’s
presenta2on?

wiredPRworks.com
Thank
You!!!

•  Barbara
Rozgonyi

•  barbara@wiredprworks.com

•  630.207.7530

•  @wiredprworks

•  h[p://linkedin.com/in/barbararozgonyi

wiredPRworks.com

Social Media Technology for Meeting and Event Planners by Barbara Rozgonyi

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