From the South Dakota Governor's Office of Economic Development conference program: "Digital, Direct, Dynamic – how to use traditional and social media to promote your community Social media expert Barbara Rozgonyi will explore how the public relations field is becoming integrated with nearly every aspect of marketing. In fact, even the term “PR” itself may no longer adequately describe the industry’s emerging role. “Earned media” perhaps better characterizes PR’s expanding function within the marketing mix: the art and science of earning visibility, brand equity, and ultimately brand advocates through targeted, meaningful, public relationships—online and offline." Presentation included survey results; traditional, digital and social media marketing integration ideas; and a plan to map our strategy and execution. For more information, or to book Barbara to speak at your event, please call or text 630.207.7530 or email connect @ corywestmedia . com. Thanks for stopping by!!

1. Digital, Direct and Dynamic
How to use Traditional and Social Media To
Promote Your Community in 3D and
Become The Economic Development Leader
They’re Looking For
Presenter: Barbara Rozgonyi, barbara @ corywestmedia.com, 630.207.7530
Organization: South Dakota Governor’s Office of Economic Development
Conference: Partners in Possibilities April 2013 Sioux Falls, South Dakota
Copyright Barbara Rozgonyi 2013
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2. Path
What is 3D?
Survey
WIRED
SDGOED
Action Plan
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3. Goal
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4. Copyright Barbara Rozgonyi 2013
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5. DIGITAL DIRECT DYMANIC
DIGITAL DIRECT DYMANIC
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6. Source http://socialmediatoday.com/rosalind-henshell/1381166/review-reviews-why-
opinions-matter-infographic
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7. Survey Skill Levels
Beginners Intermediate
• 80% Social Media • 67% Traditional
Optimization Marketing
• 70% Blogging • 57% Advertising
• 67% Twitter/LinkedIn • 57% Publicity
• 60% Writing for the Web • 47% Direct Marketing
• 47% Social Media Overall
ADVANCED EXPERT
PR, ads, publicity, Facebook, Mobile Facebook, Social Media Overall,
Mobile, Twitter
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8. What You Need Help With
Engaging Measuring Twitter/Facebook
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9. Biggest Challenges
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10. What Will Make this Presentation
Meaningful for YOU
1. Outline of where to start, how to obtain a
plan + instructions to work the plan
2. Insights on how to use social media for
Economic Development Corporations
3. How to execute a marketing campaign with
limited staff with no designated marketing
person.
4. Options for smaller towns
5. Relevancy of various media methods
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wiredPRworks.com

11. What Will Make this Workshop
Meaningful for YOU
6. How volunteer orgs can improve ads
7. How to incorporate SDGOED social
media into your plan
8. Save time/increase positive exposure
9. Simple, yet effective tips
10. At least ONE good idea 
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12. Copyright Barbara Rozgonyi 2013
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13. WIRED™ 3D System
o Who’s Where
o Intentions and Business Value
o Routes and Deployment Strategies
o Engaging Experiences and ROI
o Delivering Content and Measurement
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14. Who’s Where
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15. Copyright Barbara Rozgonyi 2013
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16. Intentional Integration
WHO MESSAGE CAMPAIGN KEY DATES KEYWORDS
Business Promotion
Support
Community Events
Media News-worthy
Politicians Represent Us
Recruiting Reasons to
business here
Home and Job Value in living/
Hunters working here
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17. Finder Tools
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18. Communications Platform
Keywords
Signature Story
Archives
Characters
Stats
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19. Relevant Routes
WHO WEBSITE DIRECT SOCIAL PR EMAIL
Business
Community
Media
Politicians
Recruiting
Home and Job
Hunters
Branding
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20. Engaging Experiences
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21. Social Strategy Ins and Outs
INSTAGRAM FACEBOOK TWITTER LINKEDIN GOOGLE+ YOUTUBE
Images Timeline News Feed Company Local Search SEO
Page
Hashtags Ads Hashtags Updates Live Story
Hangouts
Share to Community Chat Local Events, Business
twitter/Face Business Community Channel
book Group
Stats Stats Stats Circles Stats
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22. Engagement Tips
Relevant
Format
Mix
Tags
THEM
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23. Design: Content Calendar
Channels Blog Facebook Twitter Google+
Business Director Blog posts links Link to blog
Report on Fridays posts and RT
Profile @SDGOED
Community Calendar Converse with
Profile community
People throughout
week
Outdoors Feature Post an image
How to
Events Calendar Add event page Add event page
Updates
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24. Publishing Tools
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25. Measurement Tools
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32. 3D Action Plan
1. Budget time 6. Program Tools
2. Set priorities 7. Reinforce Outposts
3. Recruit 8. Create Curate Congregate
Ambassadors 9. Calibrate
4. Map Destiny 10. Celebrate!
5. Take Inventory
Copyright Barbara Rozgonyi 2013
wiredPRworks.com

33. Agenda
3D
Survey
WIRED
SDGOED
Action Plan
Success!!!
Copyright Barbara Rozgonyi 2013
wiredPRworks.com

34. Thanks so much for choosing this session!
Barbara @CoryWestMedia.com
630.207.7530 voice/text
http://about.me/barbara.rozgonyi
@wiredprworks #SDGOED3D
Copyright Barbara Rozgonyi 2013
wiredPRworks.com