1. Real Intelligence, Better Decisions
Neustar Information Services
WIPJam @ mHealth Summit
December 2012
Panel Topic: Security and Privacy
Moderator: Lisa Peterson, Director, Mobile Business
Development

2. Company Background
• Approximately 1,500
employees worldwide
• Corporate headquarters
in Sterling, VA (USA)
A trusted, neutral provider of real-time • Offices in North America,
information, analysis, and registry services Europe, and Asia
for the Internet, Telecommunications,
information services, financial services,
• FY2011 Revenue:
retail, media and advertising sectors. US$620.5 Million
Neustar applies its advanced, secure • Stock Symbol: NYSE:
technologies in identification, location, and
evaluation to help its customers promote NSR
and protect their businesses. • www.neustar.biz
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3. Mobile Is A Game Changer
» mHealth application and content providers are tapping into
the unique characteristics of mobile to enable patients to
access care and medical information anytime, anywhere
Personalized Rich & Immediate & Always On &
& Contextual Interactive Dynamic Reach
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4. Need Medical Help?
There are Thousands of Apps For That!
Juniper Research
estimates 44 M
downloads of
mHealth apps by
end of 2012, and
142 M by 2016.
iPhone Free Health & Fitness Apps
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5. Mobile Drives More Information
Access & Sharing
Identity theft/insurance
Remote Consultation/Care fraud
Lower Costs Increased Costs
Improved data collection,
Personal safety
accuracy
Personalized Content Security breaches
Real-time Decisions Big Brother
Relevant Notices/Alerts Incorrect Medical Information
Increased Efficiency Third Party Access
Balancing security and privacy risks with personal health
information with the benefits of mHealth is critical ; all
involved have accountability
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6. Big Brother Pizza Scenario
» http://www.youtube.com/watch?v=-zh9fibMaEk
6 © Neustar Inc. / Proprietary and Confidential

7. According to a 2011 World Health
Organization report, governments cite
issues related to data privacy and security
and the protection of individual health
information as two of the top barriers to the
expansion of mHealth.
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8. Topics For Panelists
» What industry regulations/policies must developers be aware of
when it comes to securing PHI data?
» Do mHealth apps receive more scrutiny then others (e.g.
games?) Are there standards/regulations specific to mobile?
» Discuss new concerns that mobile presents related to PHI data,
validity of information and sources, security, patient privacy…
» A key advantage of mobile is the ability for the doctor to
communicate with the patient on a 1:1 basis in a remote setting
vs. coming into a doctor’s office. What security measures need
to be considered for this type of communication?
» What if the health workers are using their own devices (BYOD)?
What can be done to protect/secure the PHI data?
8 © Neustar, Inc. / Proprietary and Confidential

9. Topics For Panelists
» What are best practices related to identity
verification/authentication/authorization?
» Location based applications are hot. What role does mobile
location play in mHealth?
» Many health care providers want to leverage mobile to
deliver personalized information to their customers relative
to their health status/treatments – what type of customer
data can be used? What are the industry practices for opt-
in/opt-out?
» Are there best practices established for mobile
finance/payments that can be leveraged by mHealth?
9 © Neustar, Inc. / Proprietary and Confidential