The Ro Ion Social Media Presentation

The ROI on Social Media: Why it Pays to Drive Word of Mouth Presentation of Findings Aberdeen Group Research April 2009

Rob Burton ,[object Object],[object Object],[object Object],[object Object]

Show of Hands ,[object Object],[object Object]

Aberdeen Group ,[object Object],[object Object]

Objectives of the Presentation ,[object Object],[object Object],[object Object],[object Object]

The Study ,[object Object],[object Object]

Benchmarking the Best-In-Class The Maturity Class Framework Structure ,[object Object],[object Object],[object Object]

Best-in-Class Status Mean Class Performance Maturity Class ,[object Object],[object Object],[object Object],Best-in-Class Top 20% ,[object Object],[object Object],[object Object],Industry Average Middle 50% ,[object Object],[object Object],[object Object],Laggard Bottom 30%

Top Pressures of the Best-in-Class Companies To Use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Actions of Best-in-Class Companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Monitoring ,[object Object],[object Object],[object Object],[object Object]

Steps to Success Steps Class ,[object Object],[object Object],[object Object],Laggards ,[object Object],[object Object],Average ,[object Object],[object Object],Best-in-Class

The Ro Ion Social Media Presentation

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