Case Study About the Social Media Marketing Campaign of Dance India Dance-2 done by Windchimes Communications.

1. Lux Dance India Dance 2 Case Study

2. Objectives

3. Strategy: The 3I approach

5. Platforms identified

6. Creating presence No. of Fans: 204

7. Creation of Contestants’ profiles

8. Live:Twitter Handle (@didtweets)

9. Contestants’ Twitter Handles

10. Initial posts to enthuse fans A gradual increase in comments was noticed with increasing fan numbers No. of fans: 204 No. of fans: 1276

11. Contests to increase engagement Trivia about contestants was posted as text contests. Though there were no rewards at this stage, we received a fairly good response.

12. Intensifying engagement No. of fans: 13,825 While fans had started responding to textual contests posted, we continued to gain more fans and better responses

13. Intensifying engagement We rode on the popularity of the contestants and masters to increase our visibility. We used good old tagging for this

14. Reaching a peak This was how we floated inside conversations and reached a peak where every discussion post had a mention of DID in it

15. Passion Flows

16. Buzz over Discussion Forums No. of Posts: 16,117 No. of Replies: 16,117 No. of Views: 1,32,343

17. Added Reviews Tab 180 reviews garnered

18. Twitter Handle & YouTube channel This was done to ensure we do not lose our audience anywhere

19. @didtweets Total no. of Replies: 150 Contests helped maintain the buzz on Twitter and the link with Facebook fan page enabled more fans on board. Result: high levels of interaction on both platforms

20. Increased engagement through live tweets from DID sets

21. Overall growth Date: 24 th February Date: 26 th April

22. Maximum interactivity

23. Facebook Fan page

24. Growth on Twitter

25. Thank You