1. WimRampen’s Social CRM Strategy Framework Statement A SOCIAL CRM STRATEGYIS ALL ABOUT UNDERSTANDINGWHOTHECUSTOMERIS THROUGHLISTENING TO, ENGAGINGWITHANDCOLLABORATIONBETWEENCUSTOMERS, EMPLOYEES AND PARTNERSAND AIMED AT DEVELOPING INNOVATIONSTHAT ALLOW CUSTOMERSTO DO WHATJOBSTHEY NEED TO DO, BY MEANS OF A PERSONALIZEDDESIGNOF THE SERVICE EXPERIENCE THAT EMPOWERSCUSTOMERS, EMPLOYEES AND PARTNERSTO INFLUENCE HOW WELL CUSTOMERS AND COMPANIES CAN MEET THEIR DESIRED OUTCOMES Statement & design by Wim Rampen