3. Distinguishes itself with a tight focus on the interaction between content provider and user, capitalizing on the wealth of individual-level data that is exploding at the crossroads of commerce, technology, and entertainment.
19. In about 60 days, nearly 240,000 Facebookers had been de-friended for the sake of a hamburger. That amounts to more than 7,000 coupons for free Whoppers.
57. A site’s authority may rapidly rise and fall depending on what the blogosphere is discussing at the moment, and how often a site produces content being referenced by other sites.
58. The new Authority calculation differs from the past version, which measured linking behavior over a longer 6 month timeframe.
59. Links in blogrolls don’t count towards Authority, as they are not indicative of interest in relevant content
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61. Blogs will appear ranked by topical authority within Technorati’s blog directory.
62. Factors include linking behavior from blogs and posts in the same category, how well a blog's overall content matches the category in question, and other associated data.
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68. Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
69. Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs
72. Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
73. When you offer deals via Twitter, use a unique coupon code so that you can tell how many people take you up on that Twitter-based promotion.
74. If you have an online presence, you can also set up a landing page for a promotion to track not only click-throughs but further behavior and conversions.