Rogil, after being thé pioneer in eye tracking research, now is pioneering in Belgium with neuroscience research. In the late 80’s we started already with (GSR) galvanic skin respons measurements, and we now added EEG techniques. This makes a very strong combination in understanding the emotional impact of visual stimuli. This method is already strong developed for advertising but is now taken to a higher level using the technique for packaging and shopper.

1. NEURO-RESEARCH TOOLS

2. IT’S ALL
ABOUT
EMOTIONS!

3. CONSUMERS SAY: THEY LIKE THIS AD!
VERBAL

4. BUT THEY DON’T SEE THE BRAND
VISUAL
EQUITY

5. WHAT EMOTIONS DOES THE AD TRIGGER?
EMOTIONAL

6. ROGIL UNCOVERS CONSUMERS EMOTIONS
A MIX OF NEURO AND TRADITIONAL RESEARCH
EYE-TRACKING EEG
GSR VERBAL
(GALVANIC
SKIN
RESPONSE)

7. NEURO RESEARCH SUPPORTS ALL MEDIA
AND MORE….
NEURO
RESEARCH
SHELVES/
PLANOGRAMS

8. SAMPLE OUTPUT
NEURO-RESEARCH
8

9. HIGHER STANDING-OUT AND TAKE OUT FOR MEN
STRONGER TAKE-AWAY FOR WOMEN (ACTIVATION)
STANDING TAKE-AWAY
OUT MESSAGE
ACTIVATION RELEVANCE
RELEVANCE
STANDING
TAKE AWAY
OUT
WOMEN 0 -13
HIGH
MEN 20 17
LOW ACTIVATION
ACTIVATION RELEVANCE
STANDING
TAKE AWAY
OUT
WOMEN 5.6 10.1
MEN 1.6 6.9
HIGH
LOW

10. CONTACT FOR MORE INFORMATION
FATIMA EL KHATIB
F.ELKHATIB@ROGIL.EU