SEO's for years have been sat at the little boys and girls table, when big marketing decisions were being made. How often have YOU said to yourself, only if I was there when decision X was made, we would have infused search into it. Well this is your jump start of ideas how to help people in various departments, that often get invited to the adults table - breaking down silos across your organization or across agencies. When budgets are discussed, SEO is never there, when brand campaigns are discussed, we are never there, social, marketing, email, etc so often we are not invited, and I think if we start being better helpers across our organization, using our swiss army knives of tools to help others, we will start getting those invites - getting search more visibility.

1. 1@wilreynolds
Breakin’ Down
The Silos

2. Get a seat at the
“big kids”
Table!
2@wilreynolds

3. 3@wilreynolds
Houston we have a …

4. 4@wilreynolds
Harmonize

5. 5@wilreynolds
Wu – Tang Clan

6. 6@wilreynolds
Lil’ Boombox = Lil’ thinking

7. Big Boombox = Big Thinking
Know the larger goal
7@wilreynolds

8. SEO’s are:
8@wilreynolds
Tools
Hackers
MacGuyvers

9. 9@wilreynolds
Fruit-Infused Vodkas

10. 10@wilreynolds
Search-Infused Marketing

11. 11@wilreynolds
“Just Here to Help”

12. 12@wilreynoldsSamples anyone?

13. SEO + Email marketing
13@wilreynolds
Web Marketer + Email Marketer

14. What pages lead to
newsletters signups
14@wilreynolds

15. 15@wilreynolds
Email Marketing + SEO

16. LINKS!!!!
16@wilreynolds

17. 17@wilreynolds New Vs Old (Relationships)

18. SEO + Email marketing
18@wilreynolds
Web Marketer + Call Center

19. Lower Call
Center Costs19@wilreynolds

20. 20@wilreynolds
“Just Here to Help”

21. Analysis of FAQ’s on
call & email volume
21@wilreynolds

22. 22@wilreynolds
Call Center + SEO

23. 23@wilreynoldsListening for new keywords

24. Customer
Understanding
Exercise
24@wilreynolds

25. 25@wilreynolds
No EMPATHY!!!
No EMPATHY!!!

26. 26@wilreynolds

27. 27@wilreynolds
Search + Call Center + Email

28. Seedkeywords.com28@wilreynolds

29. SEO + Email marketing
29@wilreynolds
Web Marketer + Web Buyer

30. SEO + Email marketing
30@wilreynolds
Web Marketer + Copywriters

31. Best content is rarely
written by SEOs
31@wilreynolds

32. “I think I can get X% more
people to read your piece”
32@wilreynolds

33. Large Bank
Transcribing Videos for
ADA
33@wilreynolds

34. 34
How Your SEO Team Helps: A Two-Way Street
Wine Enthusiast SEER Interactive
Print Editorial
Calendar and
Upcoming
Articles
Google
Insights, Tools, Us
ability

35. 35
How Your SEO Team Helps: A Two-Way Street
Spread the Gospel!!

36. 36@wilreynolds
Content for love >Content for SEO

37. Content Chaos
37
Content Chaos
@wilreynolds

38. 38
Content ORDER
@wilreynolds

39. 39@wilreynolds

40. 40@wilreynolds

41. 41@wilreynolds

42. Be careful! How you
name your assets.
42@wilreynolds

43. 43@wilreynolds
Web Marketer + Copywriters

44. 44@wilreynolds

45. 45@wilreynolds

46. 46@wilreynolds

47. Total Impact on Traffic Over Time
47

48. How has increased page
views impacted the
business?
48

49. Increased Page Views Impact
49
Page views grown 100% every year
 200% more ad inventory to sell
Each page view is a new e-mail opportunity
1,000 new emails added/month to market to
Who says content doesn’t bring in revenue?

50. 50@wilreynolds
Web Marketer + PR Team

51. Show topsy, and how to
follow pepole talking
about your top content
51@wilreynolds

52. 52@wilreynolds

53. 53@wilreynolds

54. 54@wilreynolds

55. Got an in for
you with…
55@wilreynolds

56. I got an “in” for
you with…
56@wilreynolds
Winning!

57. I got an “in” for
you with…
57@wilreynolds
@wilreynolds