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B2B Sales & Marketing Funnel
                                   Source: Paid Media*, Owned/Earned Media**, Search, Events



Content Marketing                           Drives Traffic to sas.com


   Website/SEO                                                Traffic                                          *Paid media includes ads,
   Analysis                                                                                                    syndication, Google
   Lead Scoring                                                                                                **Owned/earned includes
                                                                                                               social, PR, online publishing,
 Lead Nurturing                                         Conversions                                            SEO


    Feedback Loop &
    Lead Lifecycle Mgmt                                         Leads

  Lead to Sales
  Opportunity Analysis                                   Opportunities

         Pipeline Review

                    Win/Loss Analysis                              Wins
                                                                                                            Compiled by @willwaugh
                                                                                                            Read more on B2B
                                                                                                            marketing at Customer
                    Customer Marketing                 Retain and Grow                                      Analytics blog.
                                                                                                                                                1


                                                    Company Confidential - For Internal Use Only
                                                Copyright © 2010, SAS Institute Inc. All rights reserved.

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Digital Sales and Marketing funnel

  • 1. B2B Sales & Marketing Funnel Source: Paid Media*, Owned/Earned Media**, Search, Events Content Marketing Drives Traffic to sas.com Website/SEO Traffic *Paid media includes ads, Analysis syndication, Google Lead Scoring **Owned/earned includes social, PR, online publishing, Lead Nurturing Conversions SEO Feedback Loop & Lead Lifecycle Mgmt Leads Lead to Sales Opportunity Analysis Opportunities Pipeline Review Win/Loss Analysis Wins Compiled by @willwaugh Read more on B2B marketing at Customer Customer Marketing Retain and Grow Analytics blog. 1 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.