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Once in a lifetime.
Now.

@willmcinnes

Page 1 | Social Business Pioneers
Page 2 | Social Business Pioneers
Page 3 | Social Business Pioneers
These are my two boys
           playing in rural France
     Intro


                                    @willmcinnes




Page 4 | Social Business Pioneers
At his leaving assembly, my older boy
Jack and his friends sang “What have
you done today to make you feel
proud?”. That got me.
 Intro


                                    @willmcinnes




Page 5 | Social Business Pioneers
Intro

   So when I think about business, about
   how it extracts from us and the world, I
   wonder how many of us do stuff we
   can be PROUD of.
By the champ User:Martinroell [CC-BY-SA-2.5 (www.creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons


   Page 6 | Social Business Pioneers
• Edelman trust barometer




We don‟t trust leaders any more. We
trust people like us.
 Page 7 | Social Business Pioneers
The world is volatile, and needs new
    approaches to solve new problems.




    Page 8 | Social Business Pioneers
http://www.flickr.com/photos/farmakidis/3101622264/sizes/l/
So do we fundamentally CHANGE
business, or do we just put lipstick on
the pig?




 Page 9 | Social Business Pioneers
Change is happening. This is growing.
   It is becoming a tidal wave…




Mickey Smith Socialside of the Pioneers Vimeo.
   Page 10 | „Dark Business lense‟ on
hese two books inspired me about a
 ferent way. READ THEM!




  Page 11 | Social Business Pioneers
So I wrote my own book
about the companies
pioneering new ways, to
try and inspire others.



 Page 12 | Social Business Pioneers
1. Purpose & Meaning
       2. Democracy & Empowerment
       3. Progressive People
       4. Conscious Leadership
       5. Organisational Openness
       6. Change Velocity
       7. Tech DNA
       8. Fair Finances

Page 13 | Social Business Pioneers
Here are some
snippets…
Chapter 1.
Purpose & Meaning


Page 14 | Social Business Pioneers
“Making shareholder enrichment the basis of an
economy is probably an idea that belongs up
there with Cheez Whiz and Donald Trump's hair.”
- UmairHaque




Page 15 | Social Business Pioneers
http://www.flickr.com/photos/michaelfoleyphotography/4294112069/




The inventor of GDP warned against using it to
measure the welfare of a nation. Yet we do.
Bhutan measure happiness. Danish people
rank highly in wellbeing surveys.
 Page 16 | Social Business Pioneers
                                      http://www.flickr.com/photos/michaelfoleyphotography/4294112069/
So I argue that what
every business needs is
  Intro
a „Purpose of
Significance‟
           @willmcinnes




Page 17 | Social Business Pioneers
The New Nordic
Cuisine has huge
contagious purpose
Page 18 | Social Business Pioneers
Grameen really makes a
difference



Page 19 | Social Business Pioneers
A student-driven organisation
with huge purpose: “Peace and
fulfilment of human kind‟s
potential”
Page 20 | Social Business Pioneers
Chapter 3.
Progressive People
Page 21 | Social Business Pioneers
• Acceptance                   • Physical activity
• Curiosity                    • Power
• Eating                       • Romance
• Family                       • Saving
•Honour                        • Social contact
• Idealism                     • Social status
• Independence                 • Tranquility
• Order                        • Vengeance
      16 Basic Desires – Professor S. Reiss
The 22 | Social Business Pioneers
 Page
Zappos gets intrinsic
motivation – they
celebrate weirdness,
„family‟, personal
development. No BS.


 Page 23 | Social Business Pioneers
Gore limits to 200 people
  per building to build strong
  human relationships.
  Leadership is instead
  defined by „Followership‟ –
  people have to want to
  follow you as a leader
    Page 24 | Social Business Pioneers
http://www.flickr.com/photos/gore-tex-products/5983679913/
At NixonMcInnes we measure
happiness at work with tennis balls
every day.




 Page 25 | Social Business Pioneers
We‟re prototyping digital ways to do
this. We‟d like to see global
companies doing this every day.




 Page 26 | Social Business Pioneers
Chapter 4.
Leadership

Page 27 | Social Business Pioneers
These guys are yesterday‟s
CEOs. Where‟s the diversity?



Page 28 | Social Business Pioneers
Despite a radically different world,
most businesses are still organised as
if we‟re in the 1950s. Pyramids in the
sand.




    Page 29 | Social Business Pioneers
http://www.flickr.com/photos/seanbarnard/1412130238/
In a networked
    world, Leadership
    is now
    Followership
Page 30 | Social Business Pioneers
Your questions:

   Where will I lead?
   How will I lead?

Page 31 | Social Business Pioneers
We have huge
        problems to
        solve

   Page 32 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
“What did you do to
      make the world
      better, Daddy?”
     Intro
      What will I say? What will
      I do?
                                     @willmcinnes




Page 33 | Social Business Pioneers
What did you do to
      make the world
      better, future leaders?
     Intro


                                     @willmcinnes




Page 34 | Social Business Pioneers
Never give up.
@willmcinnes

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Page 35 | Social Business Pioneers

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Once in a Lifetime Social Business Pioneers

  • 1. Once in a lifetime. Now. @willmcinnes Page 1 | Social Business Pioneers
  • 2. Page 2 | Social Business Pioneers
  • 3. Page 3 | Social Business Pioneers
  • 4. These are my two boys playing in rural France Intro @willmcinnes Page 4 | Social Business Pioneers
  • 5. At his leaving assembly, my older boy Jack and his friends sang “What have you done today to make you feel proud?”. That got me. Intro @willmcinnes Page 5 | Social Business Pioneers
  • 6. Intro So when I think about business, about how it extracts from us and the world, I wonder how many of us do stuff we can be PROUD of. By the champ User:Martinroell [CC-BY-SA-2.5 (www.creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons Page 6 | Social Business Pioneers
  • 7. • Edelman trust barometer We don‟t trust leaders any more. We trust people like us. Page 7 | Social Business Pioneers
  • 8. The world is volatile, and needs new approaches to solve new problems. Page 8 | Social Business Pioneers http://www.flickr.com/photos/farmakidis/3101622264/sizes/l/
  • 9. So do we fundamentally CHANGE business, or do we just put lipstick on the pig? Page 9 | Social Business Pioneers
  • 10. Change is happening. This is growing. It is becoming a tidal wave… Mickey Smith Socialside of the Pioneers Vimeo. Page 10 | „Dark Business lense‟ on
  • 11. hese two books inspired me about a ferent way. READ THEM! Page 11 | Social Business Pioneers
  • 12. So I wrote my own book about the companies pioneering new ways, to try and inspire others. Page 12 | Social Business Pioneers
  • 13. 1. Purpose & Meaning 2. Democracy & Empowerment 3. Progressive People 4. Conscious Leadership 5. Organisational Openness 6. Change Velocity 7. Tech DNA 8. Fair Finances Page 13 | Social Business Pioneers
  • 14. Here are some snippets… Chapter 1. Purpose & Meaning Page 14 | Social Business Pioneers
  • 15. “Making shareholder enrichment the basis of an economy is probably an idea that belongs up there with Cheez Whiz and Donald Trump's hair.” - UmairHaque Page 15 | Social Business Pioneers
  • 16. http://www.flickr.com/photos/michaelfoleyphotography/4294112069/ The inventor of GDP warned against using it to measure the welfare of a nation. Yet we do. Bhutan measure happiness. Danish people rank highly in wellbeing surveys. Page 16 | Social Business Pioneers http://www.flickr.com/photos/michaelfoleyphotography/4294112069/
  • 17. So I argue that what every business needs is Intro a „Purpose of Significance‟ @willmcinnes Page 17 | Social Business Pioneers
  • 18. The New Nordic Cuisine has huge contagious purpose Page 18 | Social Business Pioneers
  • 19. Grameen really makes a difference Page 19 | Social Business Pioneers
  • 20. A student-driven organisation with huge purpose: “Peace and fulfilment of human kind‟s potential” Page 20 | Social Business Pioneers
  • 21. Chapter 3. Progressive People Page 21 | Social Business Pioneers
  • 22. • Acceptance • Physical activity • Curiosity • Power • Eating • Romance • Family • Saving •Honour • Social contact • Idealism • Social status • Independence • Tranquility • Order • Vengeance 16 Basic Desires – Professor S. Reiss The 22 | Social Business Pioneers Page
  • 23. Zappos gets intrinsic motivation – they celebrate weirdness, „family‟, personal development. No BS. Page 23 | Social Business Pioneers
  • 24. Gore limits to 200 people per building to build strong human relationships. Leadership is instead defined by „Followership‟ – people have to want to follow you as a leader Page 24 | Social Business Pioneers http://www.flickr.com/photos/gore-tex-products/5983679913/
  • 25. At NixonMcInnes we measure happiness at work with tennis balls every day. Page 25 | Social Business Pioneers
  • 26. We‟re prototyping digital ways to do this. We‟d like to see global companies doing this every day. Page 26 | Social Business Pioneers
  • 27. Chapter 4. Leadership Page 27 | Social Business Pioneers
  • 28. These guys are yesterday‟s CEOs. Where‟s the diversity? Page 28 | Social Business Pioneers
  • 29. Despite a radically different world, most businesses are still organised as if we‟re in the 1950s. Pyramids in the sand. Page 29 | Social Business Pioneers http://www.flickr.com/photos/seanbarnard/1412130238/
  • 30. In a networked world, Leadership is now Followership Page 30 | Social Business Pioneers
  • 31. Your questions: Where will I lead? How will I lead? Page 31 | Social Business Pioneers
  • 32. We have huge problems to solve Page 32 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
  • 33. “What did you do to make the world better, Daddy?” Intro What will I say? What will I do? @willmcinnes Page 33 | Social Business Pioneers
  • 34. What did you do to make the world better, future leaders? Intro @willmcinnes Page 34 | Social Business Pioneers
  • 35. Never give up. @willmcinnes More in Culture Shock Page 35 | Social Business Pioneers

Editor's Notes

  1. Help large organisations create better relationships with the people that matterWe do this by helping them to become more digital and more socialUsually around strategy, innovation and changeWe call this SOCIAL BUSINESS
  2. Or another a different question “what did you do in the war, Daddy?”.
  3. Martin Röll - http://en.wikipedia.org/wiki/File:Bagger-garzweiler.jpg
  4. Simon Kuznets, the inventor of the concept of the GDP, notes in his very first report to the US Congress in 1934:...the welfare of a nation [can] scarcely be inferred from a measure of national income...
  5. According to political theorist Oskar Niedermayer, the party sees itself as part of an international movement to shape with their term of "digital revolution" which is a circumscription for the transition into information society. With their focus on freedom in the net and their fight against government regulations of this sphere, they hit the nerve especially of the younger generation. Even if the network policy is the core identity of the party, it is now more than just a advocacy party of "digital natives" and characterizes itself as a social-liberal-progressive.[4
  6. Talk about how the 21st century is going to be vastly different than 20thHow – amidst the meltdown, where we don’t trust traditional trustworthy people/orgs – people are gravitating towards MeaningVolunteering is up, Gen Y are an empowered, picky workforce, CSR is seen as ‘marketing’A new kind of org focused on creating meaning and reaching higher purpose, AND profits
  7. Intrinsic motivation and the 16 basic desires theoryStarting from studies involving more than 6,000 people, Professor Steven Reiss has proposed a theory that found 16 basic desires that guide nearly all human behavior. The 16 basic desires that motivate our actions and define our personalities as:Acceptance, the need for approvalCuriosity, the need to learnEating, the need for foodFamily, the need to raise childrenHonor, the need to be loyal to the traditional values of one's clan/ethnic groupIdealism, the need for social justiceIndependence, the need for individualityOrder, the need for organized, stable, predictable environmentsPhysical activity, the need for exercisePower, the need for influence of willRomance, the need for sexSaving, the need to collectSocial contact, the need for friends (peer relationships)Social status, the need for social standing/importanceTranquility, the need to be safeVengeance, the need to strike back/to win
  8. Empathy Listening & dialogue Purpose
  9. By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
  10. Or another a different question “what did you do in the war, Daddy?”.
  11. Or another a different question “what did you do in the war, Daddy?”.
  12. nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024