Williams Chevrolet Honda Kia employees are eligible to participate in the followin program: As a way to thank our valued customers, we’re offering our Williams Preferred Owner Program at no cost to you. When you sign up, you’ll start accumulating points good towards accessories, your vehicle’s future service, and parts visits.* Just for signing up, you’ll receive $25 in points for service work and you earn $250 in sales points when you purchase a vehicle at Williams towards a future vehicle purchase.** It’s easy to use – just swipe your card at the cashier’s desk and we take care of the rest! Learn more - http://www.williamschevydeals.com/Preferred-Owner

1. Williams Chevrolet
Overview

2. Loyalty Cards
•Vehicle owners earn Preferred Owner points/dollars
when purchasing customer-pay service at Chevrolet
OR Honda service Centers.
•Vehicle owners redeem Preferred Owner
points/dollars on their next purchase of a new or
used car at Williams Chevrolet Honda.
•We “pre-load” new Preferred Owner cards with $25
on the service account to encourage the first return
for Service and Sales to your dealership.
2

3. What’s In It For Williams?
• Drives customer loyalty to our dealership through targeted
communications, incentives and referral programs
• Generates repeat dealership visits
• Increases service revenue and profitability
• Enhances the Williams brand to our customers and
influence their next vehicle purchase decision
• RETENTION =

4. Preferred Owner Program Elements
– Rewards/Redemptions on any make or model
– Consumer Web site – customer can check balance
– Points Plus – shop on line and earn dollars for future
service
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5. Williams Preferred Owner Program
Who gets the POP card ?
• Williams Chevrolet customers will be offered a
Preferred Owner loyalty card when:
– They purchase a New or Used Vehicle or get service
work done that involves customer pay.
• The card will be pre-loaded with $25 for their
NEXT service purchase and $250 for their NEXT
vehicle purchase.
• Customers will be linked to only our dealership
with this unique loyalty card.

6. Williams Preferred Owner Program
How does the POP card work here?
• At a customer service visit, the card will be
scanned when they check out, and the $ amount
available will be deducted from the bill.
• If they purchase anything additional, they will
earn 5% of that expense toward their next
service, parts or body shop visit.
• If purchasing a vehicle, the “sales” money
available will be deducted from their cost.
– The Sales dollars can not be used with GM employee
New Car sales purchases.

7. Williams Preferred Owner Program
• Who will let the customers know about this?
– Primarily the Sales and Service Team. However all employees
need to know about the program and encourage customers to
enroll.
• Who is eligible?
– All Williams Chevrolet Honda customers – those who purchase
a New or Used Vehicle OR those who have customer pay
customers work done, will be enrolled in POP.
– The customers will receive their cards during the delivery or at
the cashier desk at checkout.
– Eventually, the Fast Lube will enroll customers.
At this point –
We need everyone to be informed
and enthused!

8. Williams Preferred Owner Program
Employee benefits:
• As an employee, you will be able to get a card
that will allow you to shop on line and earn
dollars to use here, for service, parts,
accessories or body shop work.
• You will not earn the 5% back on your
customer pay service. You will not receive any
sales or service dollars – because you already
receive an employee discount.

9. Williams Preferred Owner Program
• When did this program begin?
– May 2012.
• Let’s learn more about the Points Plus –
shopping online benefit.

10. Earn points from National Retailers to use for
service and parts in our dealership

11. “Log onto www.gmpreferredowner.com”

12. Welcome to our Preferred Owner Program...
250.00
25.00
60.00
Click here
to Go To
Points Plus!

13. Points Plus Retailers

14. Welcome to our Preferred Owner Program...
Select
a Retailer

15. Points Plus Example =
Shopping to Earn $
• Shop at local Sears or Home Depot, determine
purchase, like washer and dryer.
• Go on line to shop at:
www.gmpreferredowner.com
• Select retailer (Sears or Home Depot) and buy
the same items on line. Select to pick up
purchase at the local store. (Save shipping)
• You just earned $ for shopping on line.

16. It’s that easy…
Your points will be available
for redemption at our
dealership in 30-45 days
from purchase
Airline ticket points are
available for redemption
30-45 days from when
you take the flight