1. KPIS AND WOUNDED COMPANIES
Well, it finally happened. The mighty Apple has fallen from grace as their
stocks dry up into nothing and they are left with naught but a dusty iPod in
the sand.
Yet, Apple recently reported its best quarter ever, with profits actually
climbing steadily higher and continuing to break records for industry
growth. How can this be? As Mashable reports, “investors wanted to see
Apple beat estimates by a convincing margin in order to set aside lingering
concerns about the stock.” So then, what might appear by one standard to be
the ultimate measure of success is seen by another as failure.
That is specifically why, in any company, you must curtail the key
performance indicators on which you focus, limiting them to two or three at
most. While it is likely the case that stock performance is a KPI for Apple,