This is a illustration of the concept we developed to show the relationship between readership of academic papers and LinkedIn connections of the authors.

1. (Professional Network) (sample user: 85 connections)
(Academic Network) (same user, author: 125 readers)

2. (Professional Network) (sample user: 85 connections)
(Academic Network)
(same user, author: 125 readers)

3. (Professional Network) (sample user: 85 connections)
32%
68%
(Academic Network)
(same user, author: 125 readers)

4. (Professional Network)
(Academic Network)

6. Iceberg plot
500 LinkedIn connections
546 readers

7. (Professional Network) Connections
Readers
(Academic Network)

8. Connections
Readers
Not on LinkedIn

9. Connections
Readers
More than one match on LinkedIn

10. datainsight
San Francisco, June 26, 2011
Giorgio Caviglia
William Gunn
Pino Trogu