1. The document provides guidelines for designing mobile websites, noting that mobile users are busy and need quick access to information on the go as opposed to desktop users in stationary environments. 2. When planning a mobile site, designers should consider who the users are, what they are doing, where and when they access the site, and why they are visiting. The main focus of the site should be prominent and accessible. 3. User friendly guidelines include making click targets at least 30-40px, avoiding hover events, using whitespace for spacing, optimizing for vertical scrolling, minimizing download time by combining images, and using top-aligned labels for forms.