4. Why do you need to do it?
1. All sites have a conversion problem.
2. Paid (and organic) traffic is going to continue
to get more competitive.
3. Testing software is highly available these days
(some are even free).
5. Usability.
• You aren’t listening to your visitors
• Your site’s page takes too long to load
• Your site does not follow standard Web
conventions
6. Design.
• You’ve buried important information
• Your home page is ALL over the place
• Your site just doesn’t look professional
7. Copy.
• You’re not offering a call to action (CTA)
• Your messages aren’t clear
• You don’t repeat vital points often enough
8. Trust.
• Visitors have no idea how to contact you
• You’re asking for too much information
• You have no evidence to support your claims