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Innov8 - Social Marketing in Travel - Where are the Results

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William Bao Bean
William Bao Bean

Presentation at Eye For Travel in Singapore May 2011 on strategies for conversion in social media in the travel sector in Asia. How do you use social media to convert to sales?

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SINGTEL INNOV8 Social Marketing: Where are the results? May 19, 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The new new new things
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Initial disappointment
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],So now what?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why is Singtel Innov8 talking about this?
[object Object],[object Object],[object Object],[object Object],Problem 1: Mobile marketing
[object Object],[object Object],Behavior Targeting on Mobile
[object Object],[object Object],Mobile targeting for travel
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Problem 2: Social viral videos
[object Object],[object Object],[object Object],[object Object],Targeted social video for brands
[object Object],[object Object],Mobile targeting for travel
[object Object],[object Object],[object Object],[object Object],[object Object],Problem 3: No one is doing what I want
[object Object],[object Object],[object Object],[object Object],[object Object],Gamefication system – badge system
[object Object],Jump through hoops, get a biscuit
[object Object],[object Object],[object Object],[object Object],Thank You

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Innov8 - Social Marketing in Travel - Where are the Results

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