Learn about the number 9 and how you can use the 9-minutes-a-day personal branding plan to stand out and reach your goals.

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99Use the Number 9 to
Build Your BrandCopyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

2. It’s the atomic number of fluorine.
It’s the number of minutes you need to devote each day to your brand.
It’s the traditional number worn by the striker in soccer.9
It’s the number of players in a baseball batting line-up.
It’s the number of points needed to win a game of squash.
It’s the number of lives a cat is said to have.
It’s the number of justices on the US Supreme Court.
It’s the number of harmony (in numerology).
It’s the highest single-digit number.

3. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
3
In Ditch. Dare. Do! we
suggest spending 9
minutes each day...
I’ll tell you why 9 is the
magic number...
...building your brand.
9
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

4. 9
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But first, some fun facts
about the number 9!
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

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Did You Know...
There are nine
muses in Greek
mythology?Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

6. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
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Epic
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Tragedy Song Dance Comedy Astronomy

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Did You Know...
It’s not John, Paul, George
or Ringo who repeats
number 9 over and over in
Revolution Number 9.
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

8. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
It was the voice of a sound
engineer on a tape they
found in the studio.

9. 9
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Did You Know...
When you multiply 9 by
any number (except 0),
then add the digits, you
always get 9?
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

10. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
9X5= 45
4 5= 9+

11. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
9X7= 63
6 3=9+

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Now,
a quizCopyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

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What’s the name of the
area of Hong Kong that
means nine dragons?
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

14. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
Kowloon
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

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Can you name a movie
with ‘Nine’ in it’s title?
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

16. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
9 1/2 Weeks
Nine Songs
Love Potion
Number 9
The Whole
Nine Yards
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

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What color is Crayola
crayon #9?
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

18. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
Bittersweet

19. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
It takes nine months
to make a baby...
...but only nine
minutes a day
to build your
brand.Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

20. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
20
So how did I come up with 9?
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

21. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
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Well, it all started with 10!
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

22. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
22
Complete focus is critical.
“If you chase two rabbits, you catch none.”
Confucius
Educators and scientists agree that ten minutes is
a reasonable amount of time to focus on one task.
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

23. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
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Ten seems to be the right amount of time.
But ten seems a lot bigger than nine.
So I thought, what about nine?
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

24. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
24
9
is
EmpoweringCopyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

25. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
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In Chinese, nine is a homonym for
‘everlasting’ - something we all want
for our career.
Marketers know that $9.99 is a more attractive
price than $10.
Why stress yourself out?
Spending 9 focused minutes a day won’t add to your stress.
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

26. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
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You can find nine minutes.
You can do a lot in nine minutes.
9 minutes X 5 days = 45 minutes each work week!
Perfect!
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

27. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
27
Spend
9 minutes
a day
building your
brand

28. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
Incredibly happy at work!
Indispensable, and...
You’ll be Influential,

29. Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.
You’ll be
on
Cloud 9!Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

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30
Learn 9-minute brand-
building actions in...
Ditch. Dare. Do!
How will you use your 9
minutes today?
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.

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31
www.ditchdaredo.com
Copyright 2013. William Arruda and Reach Personal Branding. All Rights Reserved.