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Blogging as a Form of Marketing,[object Object],Why You Should Use ,[object Object],Social Media,[object Object]
Internet Usage of N. America,[object Object],Internet Usage,[object Object],Source: North America Internet Usage Statistics- http://bit.ly/eGiWJg  ,[object Object]
Social Media,[object Object],Predicted that 90% of U.S. Internet users visit a social media site at least once a month,[object Object],“Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content,[object Object],Examples: Social Networking, Widgets, RSS, Chat Rooms, Blogs,[object Object],SoME,[object Object],Source: US Digital Year in Review,[object Object]
Blogs,[object Object],Blog: short for “web log”- a journal that is available on the web and updated regularly,[object Object],77% global active internet users read blogs,[object Object],31% read daily, 40% read weekly,[object Object],More than 133,000,000 blogs recorded since 2002,[object Object],Blogs,[object Object],Source: Social Media Stats and Web 2.0- http://bit.ly/e9e9c8,[object Object]
Pros of Using Blogs,[object Object],Improve search engine optimization,[object Object],Humanize the company,[object Object],Increase effectiveness of other social media marketing,[object Object],Pros,[object Object]
Improved SEO,[object Object],Source: Data from over 1,500 small businesses- http://bit.ly/XDkQV,[object Object]
Humanize,[object Object],Blogs give faceless corporations a face,[object Object],Allow companies to have dialogue with customers,[object Object],Can offer assistance based on customers replies to blog posts,[object Object],Humanize,[object Object]
Improve Effectiveness of Other SoME,[object Object],Average # of Twitter Followers,[object Object],Source: Data from over 2,000 businesses- http://bit.ly/a6SrWH,[object Object],Improve Effectiveness of other SoME,[object Object]
Cons of Using Blogs,[object Object],No way to accurately measure ROI,[object Object],Time consuming,[object Object],Cons,[object Object]
Recommendations,[object Object],Know what you want from your blog,[object Object],Create a blog and update it at least once a week,[object Object],Measuring effectiveness,[object Object]
Sources (In order of use),[object Object],“North American Internet Usage Statistics, Population and Telecommunications Reports.” Internet World 	Stats. <http://	www.internetworldstats.com/stats14.htm>. ,[object Object], ,[object Object],comScore 2010 Digital Year in Review. Feb 7, 2011. < http://www.comscore.com/Press_Events/	Presentations_Whitepapers/	2011/2010_US_Digital_Year_in_Review>. ,[object Object], ,[object Object],The State of Inbound Marketing 2010. Feb 2010. < http://www.hubspot.com/Portals/53/docs/resellers/reports/	state_of_inbound_marketing.pdf>.,[object Object], ,[object Object],“49 Amazing Social Media, Web 2.0 and Internet Stats.” Social Media, Web 2.0 And Internet Stats. Jan 12, 	2009. < http:/thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats>.,[object Object], ,[object Object],Burnes, Rick. “Study Shows Small Businesses that Blog get 55% More Website Visitors.” HubSpot’s Inbound 	Internet Marketing Blog. Aug 17, 2009. <http://blog.hubspot.com/blog/tabid/6307/bid/5014/	Study-Shows-Small-Businesses-That-Blog-Get-55More-Website-Visitors.aspx>.,[object Object], ,[object Object],“Analysis of Lead Generation Best Practices Used by Over 1,400 Small- and Medium-Sized Businesses.” The 	State of Inbound Lead Generation. Mar 2010. <http://www.hubspot.com/Portals/53/docs/	inbound_marketing_best_practices.pdf>.,[object Object], ,[object Object], ,[object Object],Your B®and At Risk? Or Ready for Growth? <http://www.alterian.com/resource-links/campaigns/	brandsatrisk/brands-at-risk-nc.pdf/>.,[object Object], ,[object Object], ,[object Object],Zhu, Lily. “Small Businesses That Blog Have 102% More Twitter Followers.” Hubspot’s Inbound Internet Marketing 	Blog. Jan 07, 2010. < http://blog.hubspot.com/blog/tabid/6307/bid/5459/Small-Businesses-That-	Blog-Have-102-More-Twitter-Followers.aspx>.,[object Object], ,[object Object], ,[object Object],Evans, Mark. “Social Media Should Be a Corporate No-Brainer But…” Social Media Today. Aug 15, 2010. < http://	socialmediatoday.com/markevans/156844/social-media-should-be-corporate-no-brainer>.,[object Object]

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Social Media Presentation- Why You Should Have a Company Blog

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